Category: Cosmetics & Personal Care
Cosmetics & Personal Care market research reports by Euromonitor International
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Romania Colour Cosmetics
Romania Colour Cosmetics Colour cosmetics in Romania maintained retail volume and current value growth in 2023, as consumers’ lives continued to normalise after the end of COVID-19, although volume sales were still unable to recover to the pre-pandemic level. All the main categories saw volume and v ... Read More
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Romania Skin Care
Romania Skin Care Skin care was one of the most dynamic categories within beauty and personal care in 2023, experiencing robust growth in both retail volume and current value terms. Romanian consumers are increasingly interested in the regular use of skin care products to maintain a clear complexion ... Read More
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United Kingdom Oral Care
United Kingdom Oral Care Oral care in the UK continued to expand in both volume and value growth terms in 2023. The rising number of local consumers taking care of their oral health at home was one of the main drivers of this growth. Another contributing factor to this trend was rising national awar ... Read More
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United Kingdom Hair Care
United Kingdom Hair Care Hair care recorded another year of solid current value growth in 2023, but this was predominantly driven by unit price increases, as established products such as standard shampoos and 2-in-1 products contracted in volume terms. Diminishing interest in these products can be a ... Read More
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Romania Hair Care
Romania Hair Care In 2023, hair care in Romania demonstrated robust growth, with a low increase in retail volume terms, and a strong-single digit increase in current value terms. Current value growth was recorded across all categories, whilst a more mixed performance was seen in retail volume terms. ... Read More
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Romania Fragrances
Romania Fragrances In 2023, fragrances in Romania continued to experience current value growth, although volume sales maintained their declining trend. This phenomenon was attributed to consumers’ willingness to pay higher prices for fragrances, resulting in fewer items being purchased per shopping ... Read More
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United Kingdom Premium Beauty and Personal Care
United Kingdom Premium Beauty and Personal Care As already evident the previous year, even in times of restricted disposable incomes, consumers continued to purchase premium products in the UK over 2023. However, they remained discerning in terms of the specific products they used and the brands the ... Read More
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Romania Depilatories
Romania Depilatories Depilatories continued to experience low retail volume growth and a strong current value increase in Romania in 2023. This category is characterised by its maturity and limited premiumisation, with the notable dominance of a few well-established brands. Farmex, Gillette Venus, B ... Read More
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Romania Oral Care
Romania Oral Care While oral care saw little movement in Romania in retail volume terms in 2023, it demonstrated a significant current value growth trajectory, similar to that seen in 2022, due to continued price rises. Volume growth was observed for non-essential oral care products such as mouthwas ... Read More
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India Nappies/Diapers/Pants
India Nappies/Diapers/Pants Overall nappies/diapers/pants recorded positive performances in both retail volume and current value terms in India in 2023. This was mainly attributable to disposable pants, which dominates sales in the category in India. This is in part due to the shift in preference am ... Read More
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India Menstrual Care
India Menstrual Care Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual care products continued to u ... Read More
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India Retail Adult Incontinence
India Retail Adult Incontinence In 2023, retail adult incontinence saw another year of high single-digit retail volume and current value growth in India, primarily due to the nation’s ageing population and lifestyle-associated health problems. The pandemic and resultant lockdowns exposed a large pro ... Read More
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India Wipes
India Wipes In 2023, wipes maintained dynamic double-digit retail volume and current value growth in India. Sales of home care wipes and floor cleaning systems remained negligible in 2023, therefore all sales were accounted for by personal wipes. The surge in sales in 2023 was primarily driven by a ... Read More
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Poland Baby and Child-Specific Products
Poland Baby and Child-Specific Products In 2023, baby and child-specific products maintained dynamic current value growth in Poland. This growth was purely due to price rises, as volume sales were unable to return to growth. However, different performances were seen across categories. For instance, ... Read More
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Poland Skin Care
Poland Skin Care Skin care in Poland flourished throughout the review period, seemingly unaffected by the impact of the pandemic and prevailing economic challenges, and retail volume and current value growth continued in 2023, with increases in sales across all categories. The Polish market is satur ... Read More
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Poland Beauty and Personal Care
Poland Beauty and Personal Care After rapidly changing circumstances in recent years, beauty and personal care in Poland experienced a certain level of stabilisation in 2023, with slow retail volume growth and dynamic current value growth. A major challenge for players was to operate in conditions o ... Read More
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Poland Premium Beauty and Personal Care
Poland Premium Beauty and Personal Care Premium beauty and personal care saw another year of dynamic double-digit current value growth in Poland in 2023, although from a lower base than the mass segment. The momentum of the premium segment was higher than the mass segment, and in fact stood amongst ... Read More
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Poland Depilatories
Poland Depilatories Depilatories experienced notable increases in retail volume and current value sales in Poland in 2023, with growth across all categories, fuelled by the resumption of social events and travel. The mass transition from remote working back to the office environment served as an ext ... Read More
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Poland Sun Care
Poland Sun Care After witnessing significant declines in 2020 in the first year of COVID-19, sun care in Poland saw continuous robust retail volume and current value growth from 2021 to 2023, recovering fully in current value terms, but not rebounding completely from the pandemic downturn in volume ... Read More
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Poland Mass Beauty and Personal Care
Poland Mass Beauty and Personal Care Although growth was lower than premium beauty and personal care, mass beauty and personal care witnessed a second year of double-digit current value growth in Poland in 2023. High current value growth was seen across all mass beauty and personal care categories i ... Read More
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Poland Deodorants
Poland Deodorants In 2023, deodorants experienced further solid growth in both retail volume and current value terms in Poland, despite already having returned to the pre-pandemic level of sales. All categories saw both volume and value growth except for deodorant wipes, which maintained its declini ... Read More
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Poland Hair Care
Poland Hair Care Hair care in Poland maintained its growth momentum in retail volume and current value terms in 2023. This was despite the fact that after seeing declines in 2020 due to the pandemic, current value sales had already returned to the pre-pandemic level in 2021, and volume sales followe ... Read More
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Poland Colour Cosmetics
Poland Colour Cosmetics Despite the challenges posed by rising inflation, colour cosmetics has emerged as a beacon of success for manufacturers and retailers alike. The year 2023 saw low overall retail volume growth, along with a dynamic increase in current value terms – robust double-digit value in ... Read More
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Poland Fragrances
Poland Fragrances Although retail volume growth stalled in 2023, fragrances witnessed robust current value growth across all categories in Poland in 2023, driven by rising prices. Evolving consumer motivations were seen for fragrances post-COVID-19. Beyond seduction and indulgence, there was a newfo ... Read More
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Poland Men's Grooming
Poland Men's Grooming After declines were seen for men’s grooming in Poland during the pandemic, value sales returned to the 2019 level in 2022, while 2023 witnessed continued robust retail volume recovery, and sales finally returned to the pre-pandemic level. Despite already seeing a strong recover ... Read More
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