Category: Household Products
Africa Household Products
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Laundry Care in Nigeria
... retail volume growth due to their essential nature. The country's population is growing, which continues to drive growth despite low purchasing power, as washing clothes frequently and essential. However, aside from bar soap and hand ... Read More
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Polishes in Tunisia
... in 2023. Metal polish continued to register the highest growth in retail volume and value terms. Higher awareness among Tunisian consumers regarding the significance of polish for maintaining metal played a pivotal role in the ... Read More
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Toilet Care in Egypt
... carrying lower average unit prices, for their enhanced hygiene routines. Euromonitor International's Toilet Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Air Care in Egypt
... to limit their expenditure on complementary products such as air care, with the latter not directly related to hygiene and disinfection. Nevertheless, the affordability, established presence and wide distribution of spray/aerosol air fresheners made the ... Read More
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Home Care in Nigeria
... rising prices, and the sharp devaluation of the currency and inflationary pressure. These factors challenged retail volume sales throughout the year. This led to moderate retail volume growth in areas of home care that were ... Read More
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Home Care in Tunisia
... and economic crises and a concomitant decline in Tunisian purchasing power, as well as the strong use of traditional alternatives. While home care saw overall retail volume growth in 2023, this was slow, and slower ... Read More
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Surface Care in Nigeria
... registered a slight drop in retail volume sales, with home care disinfectants continuing to register positive retail volume growth despite low purchasing power. Home care disinfectant is considered essential by many, with health and sanitation ... Read More
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Air Care in Tunisia
... offer is characterised by the crafting of air care products, specifically candles, for the domestic setting. The distribution of home-made candle air fresheners predominantly occurs through online platforms, such as pages on Facebook and Instagram. ... Read More
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Dishwashing in Tunisia
... end of the review period. Indeed, growth derived from a very low base secured strong growth rates in retail volume and value terms in a category dominated by hand dishwashing. Euromonitor International's Dishwashing in Tunisia ... Read More
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Polishes in Egypt
... suffered significant declines in sales volumes as consumers reallocated their budgets to more essential household needs. Instead, consumers turned to more affordable products for polishing or used multi-purpose surface care products with integrated polishing features. ... Read More
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Dishwashing in Egypt
... extremely low. Therefore, hand dishwashing continued to record positive retail volume growth, despite an average unit price increase of 37%. This is because hand dishwashing liquids are considered essential for daily household use in Egypt ... Read More
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Dishwashing in Nigeria
... the removal of fuel subsidies, most consumers tried to reduce their expenses. This included dining at home instead of outside the household, boosting sales of hand dishwashing, particularly for large families. Euromonitor International's Dishwashing in ... Read More
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Surface Care in Tunisia
... retail e-commerce. The owners of international surface care brands like Sanytol, Mr Propre, Rainett, among others, are strategically focused on expanding their footprint in modern grocery retailers, in particular. This emphasis on distribution through modern ... Read More
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Bleach in Egypt
... other household tasks such as cleaning bathrooms, removing mildew, and cleaning glass dishes, which has contributed to its consistent growth in sales volumes. Although the inflation rate in 2023 exceeded 38% as of September, the ... Read More
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Air Care in Nigeria
... current terms. The affordability of gel air fresheners and spray/aerosol air fresheners continued to appeal to consumers, aligning with their reduced disposable incomes. As such, these two product areas were the only affordable choices for ... Read More
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Laundry Care in Egypt
... in 2023, in particular for automatic detergents, which drives overall demand. While retail volume sales increased by 2% the previous year, 2023’s growth was marginal, reflecting budget pressures on household consumption in Egypt. On the ... Read More
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Toilet Care in Nigeria
... toilet care recorded a slight growth in retail volume terms, as consumers considered it an essential product for healthy living. Growth is driven by toilet liquids/foams, which is the main product area available on the ... Read More
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Laundry Care in Tunisia
... value terms. While there was a demand for liquid fabric softeners, most other products had niche appeal. The undeveloped nature of laundry care reflected the polarised nature of household income levels in the country, and ... Read More
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Polishes in Nigeria
... perceived essentials amid poor purchasing power. Furthermore, consumers have alternative options to polishes available that do not have the same cost, with many cleaning their shoes and furniture with water. Furniture polish was the most ... Read More
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Bleach in Nigeria
... or clothes with stubborn stains, as well as using the product as a household multi-purpose cleaner for kitchens, bathrooms and toilets. Therefore, the growth in retail volume terms amid increased unit prices drove strong double-digit ... Read More
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Home Care in Egypt
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
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Surface Care in Egypt
... The higher prices were driven by currency devaluation, a high inflation rate, and rising raw material costs. Various surface care products performed differently, with a shift in consumer preferences from some categories to others. For ... Read More
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Surface Care in Algeria
... ongoing Russian-Ukrainian conflict. Many sophisticated surface care products, such as bathroom cleaners, descalers, kitchen cleaners, oven cleaners, are facing weaker demand. Moreover, given that Algerians tend to be price conscious when shopping, many households are ... Read More
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Laundry Care in Algeria
... in household spending. Consumers are ultimately looking to make cost-savings in the laundry care aisle, which is supressing retail volume growth in 2023. As such, laundry detergents continue to dominate retail value sales within laundry ... Read More
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Air Care in Algeria
... Economic uncertainty, linked to high inflation and the devaluation of the Algerian dinar, has led to rising import costs of air care. High unit prices have dampened demand, although there was a marginal improvement in ... Read More
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