Category: Household Cleaners
Africa Household Cleaners
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Wipes in South Africa
... to cost-reducing opportunities. In health and beauty specialists, rewards programmes and promotional activity were effective in creating greater brand awareness and sales. Examples include three-for-the-price-of-two, encouraging consumers to buy more and boosting volume sales. Euromonitor ... Read More
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Wipes in Algeria
... offset enduring inflationary pressures, however, as all categories saw volume growth rates slow from the previous year due to weakened purchasing power among consumers. Nonetheless, demand remained robust on the whole thanks to rising appreciation ... Read More
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Wipes in Nigeria
... as consumers sought more affordable alternatives due to reduced purchasing power. In addition, wipes still have fairly low penetration in Nigeria. For many people, these products are unnecessary and viewed as a luxury, and consumers ... Read More
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Wipes in Cameroon
... wipes. Cosmetic wipes are gaining appeal driven by the proliferation of makeup culture in Cameroon. Amid growing demand, category performance was hindered by significant supply issues in 2024. There are lingering effects from the government’s ... Read More
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Wipes in Morocco
... pocket handkerchiefs and boxed facial tissues, others have no direct alternatives. Additionally, the portable packaging of wipes makes them particularly appealing to busy urban consumers who require on-the-go cleaning solutions. Euromonitor International's Wipes in Morocco ... Read More
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Wipes in Egypt
... tighter household budgets, many consumers viewed wipes as non-essential and deprioritised their purchase in favour of more critical household necessities. Steep price increases further encouraged consumers to seek more affordable alternatives. However, with currency stabilisation ... Read More
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Angola: Polishes, Room Scents and Insecticides Market and the Impact of COVID-19 in the Medium Term
... a forecast for the market development in the medium term. The report provides a strategic analysis of the polishes, room scents and insecticides market in Angola and describes the main market participants, growth and demand ... Read More
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Toilet Care in Cameroon
... no more than limited familiarity with contemporary toilet care cleaning solutions among local consumers. This is partly attributed to the prevalent use of powder bleach and handwash detergent as makeshift toilet care alternatives, coupled with ... Read More
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Surface Care in Cameroon
... growth during 2024. 3-in-1 multipurpose cleaners are trending. For instance, the Madar Group discontinued its hand dishwashing product and re-introduced its multi-purpose cleaner as a 3-in-1 option earlier in the review period, while Colgate-Palmolive Pax ... Read More
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Bleach in Cameroon
... heightened price consciousness that has continued to foster demand for powdered bleach, which is usually sold unbranded in 5g sachets at a price of around XAF50. Manufacturers have introduced pouches as an alternative, with market-leading ... Read More
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Polishes in Cameroon
... value sales continuing to exhibit double-digit growth during the year. The availability of shoe polish is widening, and demand has been supported by a slowdown in price growth. The unit price of shoe polish rose ... Read More
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Home Care in Cameroon
... for smaller, more affordable pack sizes for home care products, such as 25g pouches of handwash detergent. Some consumers buy 400g bar detergent and partition it into two or four pieces, utilizing each piece for ... Read More
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Surface Care in Tunisia
... who traditionally rely on multipurpose products like bleach and hand dishwashing liquids to clean surfaces. Young adults tend to be more educated and informed about the advantages of surface care products, using social media and ... Read More
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Toilet Care in Tunisia
... was the only toilet care product available in traditional grocery retailers, whilst imported brands were mainly sold in modern grocery retailers. With demand increasing for toilet care products in all consumer groups, imported brands are ... Read More
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Bleach in Tunisia
... there are a wider variety of products for different purposes. The rapid expansion of discounters, supermarkets and hypermarkets in the country has broadened the availability of surface care products that represent an alternative to bleach. ... Read More
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Polishes in Tunisia
... International players such as Kiwi, Baranne, and Bright have expanded their range of products to launch polishes for sneakers and leather. Smart, an imported brand from Turkey, launched in 2024 offering a range of specific ... Read More
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Home Care in Tunisia
... of living. Niche categories were still able to perform well by attracting upper income consumers, resulting in healthy growth in both volume and current value terms. To boost sales, domestic companies focused on strategic promotions, ... Read More
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Polishes in Kenya
... number of citizens travel on foot. Supported by population growth, this factor continued to drive demand for shoe polish in the country in 2024. Nonetheless, shoe polish saw slower growth in retail volume terms in ... Read More
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Polishes in Morocco
... unwilling to spend on perceived non-essential products. Moreover, as polishes remained relatively expensive options within home care, many low- and middle-income consumers tended to opt for cheaper cleaning substitutes or alternatives. Therefo... Euromonitor International's Polishes ... Read More
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Bleach in Nigeria
... average unit price by 65% between 2023 and 2024 (and by 130% between 2022 and 2024) had a negative impact on demand, making demand slow down significantly compared to the review period. However, the availability ... Read More
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Home Care in Nigeria
... the depreciation of the local currency and a strong rise in energy costs, which in turn led to higher import and production expenses. The prevailing inflationary pressures further weakened consumer spending power, forcing many consumers ... Read More
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Bleach in Morocco
... strong pressure on disposable incomes prompted several low-income consumers to switch back to parallel trade and unpackaged bleach. It should be noted that retail sales of bleach sold in bulk (unpackaged and unbranded products) accounted ... Read More
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Toilet Care in Kenya
... the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic ... Read More
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Toilet Care in Morocco
... care. The consumption of toilet care products was concentrated in high-income, upper-middle-income and a portion of middle-income households in the country at the end of the review period. Lower-priced toilet care products, especially toilet liquids, ... Read More
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Surface Care in Nigeria
... average price rising by over 100% between 2022 and 2024, also had a negative impact on demand. While surface care products are often viewed as essential, demand was reduced due to the use of bleach ... Read More
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