Category: Household Cleaners
Africa Household Cleaners
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Wipes in Nigeria
... local currency collaborated to severely undermine consumer spending power, forcing Nigerians to be even more frugal when shopping. High unit price increases for products within wipes also negatively impacted consumption, though led to increased current ... Read More
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Wipes in South Africa
... record impressive growth. Therefore, consumers turned to cost-reducing opportunities as part of household spending. In health and beauty specialists, rewards programmes were effective in creating greater brand awareness. For example, Dis-Chem launched its rewards programme ... Read More
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Home Care in Middle East and Africa
... continued to grow in the subsequent years in both volume and real value terms, in spite of home care in a number of countries in the region operating in a tough economic climate at the ... Read More
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Wipes in Cameroon
... priced brands, including Softcare, Familia, Cutties, Joylinks, and Molfix, has further increased awareness and demand, and there is a noticeable shift away from cheaper alternative products such as toilet paper. Many parents who buy disposable ... Read More
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Polishes in South Africa
... unit prices of polishes, local consumers continued to shift away from these products as they sought to only buy essential items and reduce their usage of expensive home care options during the high inflationary period. ... Read More
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Surface Care in South Africa
... rise in unit prices of surface care. This scenario benefited multi-purpose cleaners that could be used on a wide range of surfaces around the home, thus reducing consumers’ outgoings on separate, task-specific surface care. Some ... Read More
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Home Care in South Africa
... individuals in South Africa, the impact of elevated inflation changed overall consumer behaviour. Rather than shopping for premium goods, even some affluent consumers sought more competitive prices or bulk purchases to save money. The growth ... Read More
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Toilet Care in South Africa
... in addition to increasing costs of transport, fuel and electricity incurred by all South Africans. This resulted in consumers being able to assign a lower proportion of their incomes from their food budgets to home ... Read More
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Bleach in South Africa
... inflationary pressures resulted in category leader Domestos (Unilever) losing notable value share in 2023. Offering a thicker consistency of bleach, the set price is higher than thin formats, which reduced its affordability to many local ... Read More
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Home Care in Morocco
... significant upturn in demand. With manufacturers experiencing higher energy, raw material and shipping costs, they were forced to pass these on to an increasingly price sensitive consumer base. As a result, Moroccans traded down to ... Read More
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Surface Care in Morocco
... material and transport costs. The category is dominated by multi-purpose cleaners, which were valued for their versatility, while also costing less than purchasing separate products for different tasks . Multi-purpose cleaners were also considered effective ... Read More
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Polishes in Morocco
... be expensive and unnecessary. As such, they tended to be purchased mainly by upper-income groups, with low- to middle-income households opting for cheaper, multi-purpose alternatives. Moreover, with the exception of shoe polish, availability is largely ... Read More
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Toilet Care in Morocco
... prices compared to in-cistern devices. In addition, toilet liquids/foams are considered less wasteful than in-cistern devices, which rely on continuous use. This was especially relevant in the tough economic environment, which saw households looking to ... Read More
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Bleach in Morocco
... product has an old-fashioned image in the country, especially younger consumers, who consider it to be harmful to both their own health and that of the environment. Bleach was also increasingly considered to be damaging ... Read More
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Surface Care in Kenya
... needs. With only a limited number of brands offering oven cleaners in the market, Chandaria Industries aims to bridge this gap and stand out from the crowd. The introduction of the Velvex oven cleaner is ... Read More
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Polishes in Kenya
... current value growth rates for shoe polish were slower in 2023, compared to 2022. This was informed by signs of maturity in the demand for shoe polish, alongside a low level of competition in the ... Read More
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Wipes in Algeria
... also benefited from not yet being mature and fully saturated, as well as the rising focus on hygiene and convenience. Sales remained limited to personal wipes is 2023 as Algerian consumers do not regard home ... Read More
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Toilet Care in Kenya
... still low demand and low visibility of these types of toilet care products at the end of the review period. Rim blocks and liquids tend to be targeted at consumers in high- and middle-income groups ... Read More
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Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
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Bleach in Kenya
... a challenging purchase option for lower-income consumers in the country. To address concerns over affordability, manufacturers introduced smaller packaging options, which offered value for money and reduced the initial outlay for purchases. These smaller packs ... Read More
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Toilet Care in Cameroon
... to the prevalent use of powder bleach and handwash detergent as makeshift toilet care alternatives, coupled with the limited availability of water-based system toilets in Cameroonian homes. Euromonitor International's Toilet Care in Cameroon market report ... Read More
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Polishes in Cameroon
... shoe polish resulting from this, is helping to stabilise prices in the category. Indeed, it is noted that price hikes have previously been extremely steep for leading shoe polish brands such as Kiwi (SC Johnson ... Read More
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Surface Care in Cameroon
... local brands and well-executed awareness campaigns further reinforce the position of multi-purpose cleaners, fostering the growth seen. Euromonitor International's Surface Care in Cameroon market report offers a comprehensive guide to the size and shape of ... Read More
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Home Care in Cameroon
... categories such as bar detergents and shoe polish. However, the industry has, to some extent, achieved a semblance of stability through 2023. Euromonitor International's Home Care in Cameroon market report offers a comprehensive guide to ... Read More
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Bleach in Cameroon
... brand's well-established presence and the solid reputation it has earned for delivering high-quality and highly effective bleach products. However, this long-standing supremacy now faces challenges from key competitors who, although they may not be in ... Read More
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