Category: Household Products
Morocco Household Products
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Bleach in Morocco
... strong pressure on disposable incomes prompted several low-income consumers to switch back to parallel trade and unpackaged bleach. It should be noted that retail sales of bleach sold in bulk (unpackaged and unbranded products) accounted ... Read More
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Polishes in Morocco
... unwilling to spend on perceived non-essential products. Moreover, as polishes remained relatively expensive options within home care, many low- and middle-income consumers tended to opt for cheaper cleaning substitutes or alternatives. Therefo... Euromonitor International's Polishes ... Read More
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Laundry Care in Morocco
... rise in the household penetration of automatic washing machines and rising prices. As an overall category, fabric softeners posted the fastest growth rates in 2024, albeit from a relatively low base. The rapid expansion of ... Read More
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Toilet Care in Morocco
... care. The consumption of toilet care products was concentrated in high-income, upper-middle-income and a portion of middle-income households in the country at the end of the review period. Lower-priced toilet care products, especially toilet liquids, ... Read More
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Air Care in Morocco
... for the traditional and dominant format, spray/aerosol, shaped the performance of the category. Spray/aerosol but also gel and electric air fresheners are being perceived as outdated or even obsolete in some cases. The new trend ... Read More
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Home Care in Morocco
... the war in Ukraine continued to fuel rises in energy and raw materials prices at the international level. These same tensions were felt at the national level. Increases in the prices of food and energy ... Read More
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Dishwashing in Morocco
... paste detergents, which are widely used for both laundry and dishwashing. Moreover, the demand for automatic dishwashing showed good, steady growth amid the rising household penetration of dishwashers in Morocco. However, the possession rate of ... Read More
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Surface Care in Morocco
... or tiles continued to dominate floor, kitchen and bathroom countertops due to the hot weather in the country; therefore, most households use floor cleaners at least twice a week. Floor cleaners is fragmented with intensifying ... Read More
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Air Treatment Products in Morocco
... conditioning units into their homes without spending major amounts of money. Portable air conditioners are convenient as they can be moved around the household to suit individual needs and keep them cool. This is particularly ... Read More
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Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
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