Category: Household Products
Kenya Household Products
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Surface Care in Kenya
... needs. With only a limited number of brands offering oven cleaners in the market, Chandaria Industries aims to bridge this gap and stand out from the crowd. The introduction of the Velvex oven cleaner is ... Read More
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Polishes in Kenya
... current value growth rates for shoe polish were slower in 2023, compared to 2022. This was informed by signs of maturity in the demand for shoe polish, alongside a low level of competition in the ... Read More
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Laundry Care in Kenya
... is a response to the rising demand for professional laundry services, driven by an expanding middle-class consumer base and urbanisation. LG recognises the potential for profitable ventures in this area, as laundromats offer convenience and ... Read More
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Toilet Care in Kenya
... still low demand and low visibility of these types of toilet care products at the end of the review period. Rim blocks and liquids tend to be targeted at consumers in high- and middle-income groups ... Read More
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Air Care in Kenya
... the category was stimulated as manufacturers continued to launch innovative products featuring unique scents and attractive packaging designs. Such investments captured consumer interest, propelled demand and raised value sales. Importantly, the rising middle-class population in ... Read More
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Dishwashing in Kenya
... inclined to create their own home care products, as they searched for cost-efficiency and the ability to control ingredients. This type of activity posed a challenge to the offerings of larger manufacturers at the end ... Read More
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Bleach in Kenya
... a challenging purchase option for lower-income consumers in the country. To address concerns over affordability, manufacturers introduced smaller packaging options, which offered value for money and reduced the initial outlay for purchases. These smaller packs ... Read More
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