Category: Household Products
Africa Household Products
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Home Care in Tanzania
... inflationary pressures and price rises saw many consumers choose cheaper brands or small packs. Some consumers used eco-facing, milder or natural options for health and safety reasons. A strong local and international presence offered a ... Read More
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Home Care in Ghana
... they remain the most frequently purchased household items. However, rising costs have led consumers to switch between brands and seek more affordable alternatives while reducing non-essential purchases. Established brands such as Omo, Sunlight, Key Soap, ... Read More
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Home Care in Ethiopia
... products have gained traction as affordable alternatives to premium brands. Consumers prefer multi-purpose and larger-sized products for cost efficiency, while liquid detergents continue to outpace bars. Security issues in Amhara and Oromia have hindered... Euromonitor ... Read More
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Home Care in Côte d'Ivoire
... driven by favourable demographics, real estate expansion and the extension of distribution networks into rural areas. A growing middle- and high-income consumer base boosted demand, while lower-income buyers favoured traditional offers, counterfeit items or reduced ... Read More
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Home Care in Uganda
... and urbanisation also spurred popularity. However, these products were expensive for many consumers, with distribution and demand focused on urban areas. Thus, many consumers still used traditional or home-made alternatives, rather than specialised home care ... Read More
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Polishes in Egypt
... In place of floor polishes, consumers switched to using floor cleaners with polishing features to accommodate tighter budgets and due to convenience. Tiles are highly popular flooring options in Egyptian households. As tiles do not ... Read More
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Toilet Care in Egypt
... alternative solutions such as bleaches or multi-surface cleaners. Average prices of toilet liquid/foam products increased by another 43% in 2024, putting pressure on households to seek cheaper alternatives. Euromonitor International's Toilet Care in Egypt market ... Read More
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Polishes in South Africa
... Demand for polishes has been lower, partly due to the difficult economic conditions, and partly due to changing urban culture. Although inflation levels started to decline in 2024, many South Africans still struggled with their ... Read More
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Bleach in South Africa
... made the product a staple in households. Although consumer spending is under pressure, home hygiene trends have persisted. The antibacterial properties of bleach have kept it in demand as a disinfectant and cleaning solution. These ... Read More
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Air Care in South Africa
... the rising trend of consumers shopping for mood-enhancing wellness products. As the number of urban households continues to rise, demand for wellness products such as fresh-smelling air care products has been increasing. The majority of ... Read More
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Toilet Care in South Africa
... hygienic toilet. The amount of time people spend at home is higher than in the past due to the increase in working from home and hybrid working arrangements. This has led to increased awareness of ... Read More
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Laundry Care in Algeria
... laundry care is an essential home care product, being the largest in terms of value sales, and this continued to support volume sales. Laundry detergents continued to account for most value sales, though fabric softener ... Read More
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Air Care in Algeria
... volume growth. Increasing local production, with more affordable offerings, also gave a further boost to volume growth. Euromonitor International's Air Care in Algeria market report offers a comprehensive guide to the size and shape of ... Read More
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Laundry Care in Egypt
... and the ability to customise the dose. Promotional campaigns played a key role in this category as players pushed the value for money benefit of liquid formats over powder detergents. One of the key messages ... Read More
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Surface Care in Egypt
... to boycott Western brands. Dettol holds a strong lead in home care disinfectants despite losing some ground in 2024. In general, Dettol’s built-in disinfection reputation ensures that its products hold an advantage over competitors, especially ... Read More
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Bleach in Egypt
... like cleaning bathrooms, removing mildew, and cleaning glass dishes. Average unit prices of bleach increased by 50% following the devaluation of the Egyptian pound by more than 50% to LE48 per US Dollar, translating into ... Read More
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Home Care in Algeria
... being said, inflation was on a downward trajectory. However, value for money continued to be a key driver of sales, with consumers being highly price sensitive and availing of promotions and discounts as much as ... Read More
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Home Care in South Africa
... by households. Even with harsh economic factors and low consumer spending, the need for home care products to clean and disinfect has increased. Euromonitor International's Home Care in South Africa market report offers a comprehensive ... Read More
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Surface Care in Algeria
... performed weakly in terms of volume growth. Consumers continued to be price sensitive, with consumers trading down or opting for multi-purpose cleaners (see below). Euromonitor International's Surface Care in Algeria market report offers a comprehensive ... Read More
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Dishwashing in Algeria
... dishwashing, value was the key driver of sales, with consumers continuing to be highly price sensitive. As such, there was little demand for more premium, environmentally-friendly offerings. Euromonitor International's Dishwashing in Algeria market report offers ... Read More
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Bleach in Algeria
... its strong smell and harmful properties. Its affordability also continued to support volume sales. Euromonitor International's Bleach in Algeria market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Polishes in Algeria
... in Algerian’s increasingly overcrowded cities. Oher offerings such as metal and floor polish are much more niche and are only available through modern grocery retailers. Euromonitor International's Polishes in Algeria market report offers a comprehensive ... Read More
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Surface Care in South Africa
... an increase in the demand for surface care products. As people are spending more time at home, they need to clean more frequently. Euromonitor International's Surface Care in South Africa market report offers a comprehensive ... Read More
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Dishwashing in Egypt
... only 13.5%, which was below the rate of inflation in 2024. The fact that some consumers boycotted Western brands also led to the promotion of local brands, with these consumers switching to these more affordable ... Read More
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Air Care in Egypt
... in 2024, but this did not deter consumers. Heavy marketing and promotional campaigns drew consumers back to air fresheners, with organised events in malls and hypermarkets helping to revive interest and boost sales. Locals became ... Read More
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