Category: Consumer Goods
Africa Consumer Goods
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Wipes in Egypt
... tighter household budgets, many consumers viewed wipes as non-essential and deprioritised their purchase in favour of more critical household necessities. Steep price increases further encouraged consumers to seek more affordable alternatives. However, with currency stabilisation ... Read More
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Retail Tissue in Egypt
... prices. Despite currency stabilisation, prices of raw materials such as pulp and paper rose by an average of 20% in 2024, pushing up production costs. Additionally, high inflation has forced consumers to focus their spending ... Read More
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Tissue and Hygiene in Egypt
... Although the Egyptian pound has stabilised against the US dollar, high unit prices continue to strain household budgets, limiting consumer purchasing power. Unemployment has risen sharply, while government subsidy cuts have led to steep price ... Read More
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Retail Adult Incontinence in Egypt
... facilities are more common, Egyptian families typically prefer to care for aging relatives at home, leading to higher demand for incontinence products that facilitate home caregiving. Most households also seek to minimise healthcare costs by ... Read More
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Away-From-Home Tissue and Hygiene in Egypt
... as a sought-after travel destination. This growth is reflected in the rising number of tourists, an increase in inbound trips, and a notable boost in the number of room nights, all of which are driving ... Read More
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Menstrual Care in Egypt
... viewed as a necessity rather than a luxury for many women. Additionally, menstrual towels remain relatively affordable compared to overall household incomes, meaning price increases have not significantly deterred purchases. Euromonitor International's Menstrual Care in ... Read More
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Nappies/Diapers/Pants in Egypt
... which has reduced the number of potential consumers. In addition, high inflation and rising living costs have placed significant pressure on household budgets, forcing many consumers to prioritise essential expenses over discretionary purchases. Faced with ... Read More
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Nappies/Diapers/Pants in Kenya
... as cloth nappies continued to decline in popularity. The largest category in 2024 was newborn nappies/diapers, benefiting significantly from Kenya's rising birth rates and a shift in parental preferences towards using nap... Euromonitor International's Nappies/Diapers/Pants ... Read More
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Retail Tissue in Kenya
... sanitation awareness, and a preference shift away from traditional alternatives. Paper towels, however, emerged as the most dynamic category in 2024, showing particularly strong growth driven by consumers' growing appreciation for their multifunctio... Euromonitor International's ... Read More
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Tissue and Hygiene in Kenya
... growth, driven by continued urbanisation, higher disposable incomes, and the shift away from traditional hygiene products towards disposable alternatives. Eco-friendliness and sustainability emerged as key regulatory and consumer priorities, prompting significant investment... Euromonitor International's Tissue ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
... largest category, benefiting substantially from Kenya’s thriving tourism industry, which necessitated increased procurement by hotels and hospitality establishments. Napkins emerged as the most dynamic category however,... Euromonitor International's Away-from-Home Tissue and Hygiene in Kenya report ... Read More
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Menstrual Care in Kenya
... production significantly contributed to growth, directly addressing affordability challenges previously faced by approximately 67% of women and girls who could not purchase menstrual products. Standard towels with wings proved particularly d... Euromonitor International's Menstrual Care ... Read More
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Retail Adult Incontinence in Kenya
... and adoption. Moderate/heavy adult incontinence products dominated the category, showing the strongest growth due to their exclusivity in the local market. Consumers needing lighter protection typically resorted to alternative... Euromonitor International's Retail Adult Incontinence in ... Read More
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Wipes in Kenya
... demonstrated a strong preference for premium products catering to their babies' skincare needs. Baby wipes benefited from higher consumer awareness about hygiene and skin health, coupled with a growing reputation for multifunctional use, including cosmetic ... Read More
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Childrenswear in South Africa
... have higher disposable incomes to spend on discretionary items for their children, including childrenswear and entertainment. Social media is also influencing parental choices in terms of styles and brands. Meanwhile, older children who also now ... Read More
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Sportswear in South Africa
... local market, including the likes of Mr Price Sport, thereby expanding the sportswear assortment to include price- competitive items. Shein and Temu add another layer of competition to the category, as they also have very ... Read More
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Footwear in South Africa
... was some relief from loadshedding, alongside declining interest rates, the majority of local consumers continued to struggle due to rising rent, food prices, high unemployment, and job insecurity. As a result, they remained cautious with ... Read More
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Apparel Accessories in South Africa
... been trading down to less expensive brands, private label options such as Pick 'n Pay or imports, including Shein and Temu, with these alternatives gaining share from bigger players. There are significant pricing differences when ... Read More
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Jeans in South Africa
... by economy and standard jeans when a purchase is necessary. Additionally, when it comes to trending styles, even consumers across higher-income brackets have been choosing more affordable brands, whereas for timeless styles of jeans, they ... Read More
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Menswear in South Africa
... semi-smart options. Euromonitor International's Menswear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis ... Read More
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Womenswear in South Africa
... competitive retail situation, retailers have been offering aggressive price promotions. E-commerce is expanding in the country, with an increasing number of players providing customers with online-only offers, such as Superbalist offering regular 35% off purchases... ... Read More
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Hosiery in South Africa
... limited shelf space is allocated to hosiery items in the local market. Euromonitor International's Hosiery in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Apparel and Footwear in South Africa
... affordability as key purchasing factors. However, with the interest rate having been revised downwards in November, it offered some relief to consumers. At the same time, the two-pot retirement system withdrawals offered them greater access ... Read More
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Malawi: Speakers Industry - Analysis, Size, Trends, Consumption, and Forecast
... development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the Malawian speakers ... Read More
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Congo Republic: Lingerie Industry - Analysis, Size, Trends, Consumption, and Forecast
... development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the Congolese lingerie ... Read More
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