Category: Consumer Goods
Africa Consumer Goods
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Jeans in Nigeria
... power has been weakened by high inflation, whilst jeans unit prices were driven up by the depreciation of the local currency which impacted on imports. Many consumers turned to the informal market where second hand ... Read More
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Apparel Accessories in Morocco
... hats/caps, scarves, and gloves, demand for which remains considerably lower than 2019 levels. Traditionally favoured during the winter season, demand for such accessories has slowed down, exacerbated by the impact of high inflation and economic ... Read More
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Footwear in Nigeria
... high increases in average prices from the depreciation of the local currency. Many consumers resorted to second hand or cottage industry (home-made) products that are cheaper than branded, new footwear through formal retailing channels. Apart ... Read More
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Footwear in Morocco
... categories, footwear is witnessing healthy growth due to higher levels of engagement in sports and outdoor activities. Activities such as football, athletics, biking, trekking, yoga, running, and cross fit remain popular in the weekly routines ... Read More
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Apparel and Footwear in Nigeria
... high price increases for all apparel and footwear products. Consumers curtailed their spending on non-essentials and resorted to using large second-hand marketplaces for cheaper products. Following on from the exit of leading international apparel retailers ... Read More
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Hosiery in Morocco
... stable, but current value growth has slowed in line with lower inflation. The ongoing economic uncertainty and the resulting impact on consumers' disposable incomes continued to limit demand for hosiery, which is mainly comprised of ... Read More
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Sportswear in Morocco
... adoption of active and healthy lifestyles, including greater participation in sporting activities. Adults and youth have become more engaged in outdoor fitness activities with gym memberships also rising. The trend towards more casual attire is ... Read More
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Childrenswear in Nigeria
... negative impact on consumer spending power, leading consumers to seek cheaper alternatives to new clothing. Unit prices rose as manufacturers and retailers were forced to hike prices due to the weaker Nigerian naira and soaring ... Read More
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Womenswear in Morocco
... spending. Due to Morocco's hot climate, loose trousers, loose tops, and dresses are very popular. Dresses cater to both conservative and less conservative women. Locals remain price-conscious and are drawn towards cheaper apparel. Moreover, the ... Read More
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Childrenswear in Morocco
... exacerbating this situation is the fact that children typically outgrow their clothing relatively quickly, necessitating more frequent purchases compared to adult apparel. Price-sensitive consumers often wait for promotional sales to make bulk purchases due to ... Read More
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Sportswear in Nigeria
... focus on essentials. Nevertheless, sportswear has performed much better than non-sports wear apparel and footwear. Growth in fitness activities among middle- and upper-income consumers benefits the category whilst a preference for casual wear also boosts ... Read More
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Menswear in Morocco
... a rebound in consumer purchasing power. Certain product categories, such as men’s tops, shorts and trousers are exhibiting greater dynamism due to their affordability as basic items. Many consumers in Morocco are showing a stronger ... Read More
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Menswear in Nigeria
... through second hand stores or simply reduced consumption. However, strong hikes in unit prices caused by the depreciation of the local currency led to double-digit current value growth. Higher operating costs faced by retailers, due ... Read More
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Womenswear in Nigeria
... consumers to focus on essentials or find affordable options for apparel. With second-hand clothing widely available, many consumers resorted to such options and reduced spending on brand new apparel. Brand unit prices also increased quite ... Read More
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Jeans in Morocco
... volume sales in both women’s and men’s jeans. Given the ongoing economic uncertainty and financial pressures faced by consumers, there was a notable upswing in demand for economy brands and private label lines. These are ... Read More
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Hosiery in Nigeria
... necessary or via the informal trade. As professional workers are key consumers of hosiery as a complement to formal footwear, the reduction in professional employment led to weaker demand for items such as socks. Hosiery ... Read More
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Apparel Accessories in Nigeria
... consumers to limit expenditure to essentials or seek cheaper alternatives, such as those found in the informal market. The lower demand for formal wear amid rising professional unemployment also had a negative impact on the ... Read More
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Apparel and Footwear in Morocco
... Manufacturers have also had a tough year due to higher logistical costs and a rise in the minimum wage that drove up operational expenses. The fluctuating exchange rate also directly impacted Moroccan apparel and footwear ... Read More
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Apparel and Footwear in Egypt
... increases are attributed to economic factors, most notably the devaluation of the Egyptian pound in March 2024, which caused a loss of over 60% in its value. This devaluation has significantly raised the costs of ... Read More
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Childrenswear in Egypt
... as higher prices for cotton and threads. These economic challenges drove up prices by 30-40%, compelling consumers to limit their purchases to essential items. This decline in volume was further exacerbated by the economic downturn, ... Read More
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Jeans in Egypt
... surged by more than 30% in the first quarter of 2024, directly impacting retail prices. The devaluation of the Egyptian pound against foreign currencies exacerbated this issue, making imported raw materials and finished jeans significantly ... Read More
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Sportswear in Egypt
... complications due to customs delays and limited access to foreign currency further hampered inventory availability. These factors collectively drove up costs, leading to decreased sales and participation in fitness activities. Euromonitor International's Sportswear in Egypt ... Read More
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Apparel Accessories in Egypt
... costs, including cotton, leather, and threads, alongside the impact of the devaluation of the Egyptian pound. Following the currency devaluations in March 2024, the first quarter of the year saw an average price hike of ... Read More
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Menswear in Egypt
... of the Egyptian pound, which lost over 60% of its value, significantly raising the costs of imported raw materials such as textiles and threads, particularly those sourced from China. In the first quarter of 2024, ... Read More
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Footwear in Egypt
... of raw materials such as rubber, textiles, and leather, as well as rampant inflation. The devaluation of the Egyptian pound and the prolonged effects of the Russian invasion of Ukraine have further exacerbated these pressures, ... Read More
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