Category: Laundry Care & Detergents
Africa Laundry Care & Detergents
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Laundry Care in Cameroon
... The pouch format, typically sold at XAF50/25g and intended for daily use, remained more popular than family pack sizes. Pricing for leading brands Madar, Ola and Bril remained stable, while Capital Trading kept the price ... Read More
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Ethiopia: Home and Laundry Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a ... Read More
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Senegal: Home and Laundry Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a ... Read More
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South Africa: Home and Laundry Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... on it, and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report ... Read More
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Congo Republic: Home and Laundry Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a ... Read More
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Africa: Home and Laundry Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a ... Read More
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Nigeria: Home and Laundry Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a ... Read More
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Rwanda: Home and Laundry Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a ... Read More
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Malawi: Home and Laundry Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a ... Read More
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Home Care in Cameroon
... for smaller, more affordable pack sizes for home care products, such as 25g pouches of handwash detergent. Some consumers buy 400g bar detergent and partition it into two or four pieces, utilizing each piece for ... Read More
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Ivory Coast: Home and Laundry Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a ... Read More
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Laundry Care in Tunisia
... in smaller quantities from Tunisia’s traditional grocery stores, often buying as and when required. There are two brands leading unpackaged laundry detergents: Clean by Azur Detergent (Société d'Articles Hygiéniques Sarl (SAH)) and Dexel from Société ... Read More
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Home Care in Tunisia
... of living. Niche categories were still able to perform well by attracting upper income consumers, resulting in healthy growth in both volume and current value terms. To boost sales, domestic companies focused on strategic promotions, ... Read More
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Laundry Care in Kenya
... its line of bar detergents with advanced enzyme technology, improving its stain removal capabilities, durability, and its gentleness on hands, without raising its price. This innovation eliminates the need to use both bar detergents and ... Read More
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Home Care in Nigeria
... the depreciation of the local currency and a strong rise in energy costs, which in turn led to higher import and production expenses. The prevailing inflationary pressures further weakened consumer spending power, forcing many consumers ... Read More
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Laundry Care in Morocco
... rise in the household penetration of automatic washing machines and rising prices. As an overall category, fabric softeners posted the fastest growth rates in 2024, albeit from a relatively low base. The rapid expansion of ... Read More
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Laundry Care in Nigeria
... conditions. High inflation led to a sharp rise in unit prices, with the average unit price climbing by nearly 80%. While retail volume sales experienced an increase of 3%, the strong value sales growth was ... Read More
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Home Care in Morocco
... the war in Ukraine continued to fuel rises in energy and raw materials prices at the international level. These same tensions were felt at the national level. Increases in the prices of food and energy ... Read More
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Home Care in Tanzania
... inflationary pressures and price rises saw many consumers choose cheaper brands or small packs. Some consumers used eco-facing, milder or natural options for health and safety reasons. A strong local and international presence offered a ... Read More
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Home Care in Ghana
... they remain the most frequently purchased household items. However, rising costs have led consumers to switch between brands and seek more affordable alternatives while reducing non-essential purchases. Established brands such as Omo, Sunlight, Key Soap, ... Read More
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Home Care in Côte d'Ivoire
... driven by favourable demographics, real estate expansion and the extension of distribution networks into rural areas. A growing middle- and high-income consumer base boosted demand, while lower-income buyers favoured traditional offers, counterfeit items or reduced ... Read More
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Home Care in Uganda
... and urbanisation also spurred popularity. However, these products were expensive for many consumers, with distribution and demand focused on urban areas. Thus, many consumers still used traditional or home-made alternatives, rather than specialised home care ... Read More
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Laundry Care in Algeria
... laundry care is an essential home care product, being the largest in terms of value sales, and this continued to support volume sales. Laundry detergents continued to account for most value sales, though fabric softener ... Read More
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Laundry Care in Egypt
... and the ability to customise the dose. Promotional campaigns played a key role in this category as players pushed the value for money benefit of liquid formats over powder detergents. One of the key messages ... Read More
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Home Care in South Africa
... by households. Even with harsh economic factors and low consumer spending, the need for home care products to clean and disinfect has increased. Euromonitor International's Home Care in South Africa market report offers a comprehensive ... Read More
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