Category: House & Home
Africa House & Home
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Microwaves in Morocco
... can quickly heat up a plate of food after returning from work. The convenience and time-saving benefits of the microwave is highly appealing to working women who have limited time to prepare a traditional meal ... Read More
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Vacuum Cleaners in Morocco
... can typically hold more dust than sticks or uprights, making it less time consuming to clean them. Despite the positive performance, cylinder vacuum cleaners were still impacted by lower purchasing power as household budgets remained ... Read More
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Small Cooking Appliances in Morocco
... a result. These are becoming increasingly popular in Morocco albeit from a low base, and the rapid increase in prices was a considerable barrier to sales growth and development. Filter coffee machines were also badly ... Read More
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Food Preparation Appliances in Morocco
... 2024. Retail prices increased rapidly due to the higher import tax forcing consumers to rethink purchases. Consequently, retail volume sales plummeted over 2024 with performance far worse than during the pandemic. Retailers have seen profit ... Read More
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Personal Care Appliances in Morocco
... small appliances. Retail volume sales declined as prices rose dramatically to the dismay of many consumers. Consumers preferred to save money and use their old appliances instead of investing in a new personal care appliance. ... Read More
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Personal Care Appliances in Egypt
... with oral care appliances and “other” personal care appliances remaining negligible categories. Body shavers are imported as complete products and not locally manufactured, so the average retail unit price is highly vulnerable to currency devaluations. ... Read More
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Air Treatment Products in Egypt
... For example, retail volume sales of air purifiers started to grow once these products became more available in the market with the easing of import restrictions. Euromonitor International's Air Treatment Products in Egypt report offers ... Read More
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Consumer Appliances in Morocco
... as consumers postponed or avoided appliance purchases. Smaller consumer appliances were hit hard by a 30% import tax, urging many consumers to focus on repairs and maintenance of existing goods. High energy costs also damaged ... Read More
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Refrigeration Appliances in Morocco
... built-in appliances. Although built-in appliances are considered very trendy and are highly sought after among middle- and upper-income groups, rising house prices led to a slowdown in the number of people moving house. The rising ... Read More
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Large Cooking Appliances in Morocco
... the running costs are lower due to gas subsidises provided by the government. Gas cannisters are very affordable in Morocco and easy to come by making gas ovens increasingly attractive to highly price sensitive consumers. ... Read More
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Refrigeration Appliances in Egypt
... currency valuation stabilised during 2024, after the sharp devaluation on the black market in January 2024, product prices remained high, but cooled appreciably compared with January. The double-digit increase in the average retail current unit ... Read More
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Air Treatment Products in Morocco
... conditioning units into their homes without spending major amounts of money. Portable air conditioners are convenient as they can be moved around the household to suit individual needs and keep them cool. This is particularly ... Read More
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Large Cooking Appliances in Egypt
... increases. The exception was cooker hoods, with a slight drop in demand. Meanwhile, the dominant category cookers shapes large cooking appliances in Egypt. Cookers already enjoy high household penetration in the market. Thus, penetration and ... Read More
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Food Preparation Appliances in Egypt
... of households, alongside increasingly hectic lifestyles, stimulated the demand for blenders. Hand models provided the main growth drivers in blenders. While the average retail unit price of hand blenders is much higher than that of ... Read More
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Home Laundry Appliances in Egypt
... Top-loading automatic washing machines continued to benefit from competitive advantages, such as affordability, simplicity of use, living space constraints and familiarity. The Greater Cairo region is an exception, with retail volume sales of front-loading automatic ... Read More
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Consumer Appliances in Egypt
... while the stronger availability of US dollars in banks aided the importation of inputs for local manufacturing. Meanwhile, retail current value sales of consumer appliances registered strong double-digit growth in 2024, albeit slower than the ... Read More
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Home Laundry Appliances in Morocco
... item at home and continued to invest in washing machines as a result. However, other home laundry appliances, such as dryers, are not commonplace in Moroccan households, given the country’s hot climate. Consumers are generally ... Read More
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Dishwashers in Morocco
... mostly purchased by upper income consumers who are generally resistant to price hikes. Upper income consumers continued to purchase dishwashers to complement their kitchens and impress their friends and family. Dishwashers are often sold in ... Read More
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Dishwashers in Egypt
... second half of the year, when the valuation of the Egyptian pound weakened steadily to reach a currency exchange rate of EGP72.00 per US dollar in January 2024. Also, the availability of several brands and ... Read More
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Vacuum Cleaners in Egypt
... of a clean and healthy home environment to wellbeing. The dominant format, cylinder vacuum cleaners, continued to see fast retail volume growth, leveraging price, efficiency and availability advantages. While most cylinder vacuum cleaners are assembled ... Read More
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Small Cooking Appliances in Egypt
... they searched for convenience and suitability for fast-paced lifestyles. After Egypt’s currency stabilisation, many brand owners started to offer discounts and price promotions for rice cookers, especially multifunctional models. The demand for multifunctional pressure cookers ... Read More
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Microwaves in Egypt
... average retail current unit price. The retail volume growth in microwaves in 2024 was due to the dominant freestanding format, which enjoyed greater availability in the market following the USD35 billion development deal with Abu ... Read More
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Microwaves in Nigeria
... These appliances can help to save on energy costs and have gained popularity due to the scarcity and higher price of cooking gas. In combination, these factors supported volume sales of microwaves in 2024, after ... Read More
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Large Cooking Appliances in Nigeria
... of food and energy climbed over 2024. Large cooking appliances, comprising freestanding cooker hoods and freestanding cookers, are mostly imported into Nigeria with brands subject to rising import costs and currency devaluation, which has pushed ... Read More
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Food Preparation Appliances in Nigeria
... processors are deemed to be essential tools in the kitchen to support healthier eating, with both appliances seeing slight volume growth over 2024. Blenders are considered important for Nigerian cooking, which involves blending tomatoes, peppers, ... Read More
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