Category: Household Products
Africa Household Products
-
Polishes in Kenya
... current value growth rates for shoe polish were slower in 2023, compared to 2022. This was informed by signs of maturity in the demand for shoe polish, alongside a low level of competition in the ... Read More
-
Laundry Care in Kenya
... is a response to the rising demand for professional laundry services, driven by an expanding middle-class consumer base and urbanisation. LG recognises the potential for profitable ventures in this area, as laundromats offer convenience and ... Read More
-
Wipes in Algeria
... also benefited from not yet being mature and fully saturated, as well as the rising focus on hygiene and convenience. Sales remained limited to personal wipes is 2023 as Algerian consumers do not regard home ... Read More
-
Toilet Care in Kenya
... still low demand and low visibility of these types of toilet care products at the end of the review period. Rim blocks and liquids tend to be targeted at consumers in high- and middle-income groups ... Read More
-
Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
-
Air Care in Kenya
... the category was stimulated as manufacturers continued to launch innovative products featuring unique scents and attractive packaging designs. Such investments captured consumer interest, propelled demand and raised value sales. Importantly, the rising middle-class population in ... Read More
-
Dishwashing in Kenya
... inclined to create their own home care products, as they searched for cost-efficiency and the ability to control ingredients. This type of activity posed a challenge to the offerings of larger manufacturers at the end ... Read More
-
Bleach in Kenya
... a challenging purchase option for lower-income consumers in the country. To address concerns over affordability, manufacturers introduced smaller packaging options, which offered value for money and reduced the initial outlay for purchases. These smaller packs ... Read More
-
Toilet Care in Cameroon
... to the prevalent use of powder bleach and handwash detergent as makeshift toilet care alternatives, coupled with the limited availability of water-based system toilets in Cameroonian homes. Euromonitor International's Toilet Care in Cameroon market report ... Read More
-
Polishes in Cameroon
... shoe polish resulting from this, is helping to stabilise prices in the category. Indeed, it is noted that price hikes have previously been extremely steep for leading shoe polish brands such as Kiwi (SC Johnson ... Read More
-
Laundry Care in Cameroon
... mature category, the household bar soap format still remains very popular with Cameroonian consumers due to its affordability and versatility. Here we note the widespread use of household bar soap (Savon Azur from Azur SA), ... Read More
-
Surface Care in Cameroon
... local brands and well-executed awareness campaigns further reinforce the position of multi-purpose cleaners, fostering the growth seen. Euromonitor International's Surface Care in Cameroon market report offers a comprehensive guide to the size and shape of ... Read More
-
Air Care in Cameroon
... of consumer familiarity. The utilisation of spray/aerosol air fresheners has been a traditional practice in Cameroonian households for generations and remains the prevailing norm today. The accessibility of aerosol air fresheners is so widespread that ... Read More
-
Home Care in Cameroon
... categories such as bar detergents and shoe polish. However, the industry has, to some extent, achieved a semblance of stability through 2023. Euromonitor International's Home Care in Cameroon market report offers a comprehensive guide to ... Read More
-
Dishwashing in Cameroon
... prevailing practice among most Cameroonian consumers. Indeed, dishwasher possession rates are even lower in the country than seen with automatic washing machine possession rates, standing at just 4% possession rate for dishwashers in 2023 [according ... Read More
-
Bleach in Cameroon
... brand's well-established presence and the solid reputation it has earned for delivering high-quality and highly effective bleach products. However, this long-standing supremacy now faces challenges from key competitors who, although they may not be in ... Read More
-
Wipes in Egypt
... by consumers facing economic challenges and budget constraints. The steep 45% average price increase prompted consumers to prioritise more essential household needs over quality brands, opting instead for more affordable alternatives. This shift in consumer ... Read More
-
Home Care in Côte d'Ivoire
... the effect of US dollar appreciation on import costs. Nevertheless, a growing middle- and high-income consumer base maintained their purchasing habits and boosted the demand for home care, while lower-income buyers favoured traditional offers, counterfeit ... Read More
-
Home Care in Ghana
... volume sales dropped sharply as consumers were forced to prioritise their spending as their disposable income was squeezed due to Ghana’s struggling economy. New players are however entering the market with more affordable products as ... Read More
-
Home Care in Ethiopia
... is widening due to investment in sanitation projects and modern housing developments and increased awareness of the importance of good hygiene practices in the home. Nonetheless, middle- and high-income consumers form the key consumer base ... Read More
-
Home Care in Tanzania
... in the home. Nonetheless, volume growth slowed in 2023 due to inflationary pressures and price rises which pushed consumers towards smaller and cheaper packs. There is a strong presence of local players while distribution is ... Read More
-
Home Care in Uganda
... addition, population growth, retailing development and urbanisation continued to boost sales. However, the increased cost of living, forced consumers to focus their reduced spending power on essential items and utilise traditional and home-made alternatives to ... Read More
-
Bleach in Tunisia
... prices of bleach in Tunisia. Moreover, distribution costs, especially in terms of transportation, proved a pivotal factor in the overall escalation of bleach prices. The strong economic challenges underscored the intricate interplay of market dynamics, ... Read More
-
Toilet Care in Tunisia
... brands like Harpic (Reckitt Benckiser South Africa (Pty) Ltd), WC Net (The Bolton Group) and General (Henkel-Alki Tunisie), which hold significant retail value shares in toilet care in the market. Nicols is another well-known international ... Read More
-
Laundry Care in Nigeria
... retail volume growth due to their essential nature. The country's population is growing, which continues to drive growth despite low purchasing power, as washing clothes frequently and essential. However, aside from bar soap and hand ... Read More
Research Assistance
