Category: Household Cleaners
Europe Household Cleaners
-
Surface Care in the United Kingdom
... strong since, with 2023 seeing higher sales than pre-pandemic levels, owing to this increased awareness. Consumers have returned to their busy working lives, and are looking for convenience and efficiency in their surface care products. ... Read More
-
Home Care in Austria
... have fuelled the demand for quick, convenient home care solutions that offer lasting effects. This includes longer-lasting scents and cleanliness in laundry care and toilet care and high-efficiency products that disinfect while cleaning multiple areas ... Read More
-
Home Care in Belgium
... bought and used home care products with much less frequency than usual during the year. Those categories whose products are often regarded as non-essential, such as toilet care and polishes, suffered significantly. Meanwhile, in laundry ... Read More
-
Polishes in the Czech Republic
... of living has undermined consumer confidence and purchasing power. As a result, many consumers remain focused on spending on essential items. The category also suffered from limited promotional activities and innovation, leaving consumers to select ... Read More
-
Toilet Care in the Czech Republic
... higher emphasis on hygiene and increasing cleaning activities in many Czech households. With the threat of COVID-19 reduced, sales fell in 2023. While retail value sales were positive, driven by rising price points, the challenging ... Read More
-
Toilet Care in the United Kingdom
... time to focus on cleaning their houses, and secondly, multipurpose products are gaining traction and consumers are relying on these to clean their bathrooms. Euromonitor International's Toilet Care in United Kingdom market report offers a ... Read More
-
Toilet Care in France
... convenience of these products as consumers returned to busy lifestyles away from the home. In current value terms, rim blocks saw particularly strong growth fuelled by widespread inflation-driven price rises. Euromonitor International's Toilet Care in ... Read More
-
Polishes in the United Kingdom
... of the home, as consumers spend more time in the office or socialising than carrying out specific household chores, such as polishing. Moreover, and most notably in 2023, the cost-of-living crisis is pushing consumers away ... Read More
-
Home Care in Denmark
... amid the general downward trajectory of home care retail volume sales. With all categories having registered retail volume sales declines in 2022, only toilet care and surface care posted positive demand growth in 2023. Players ... Read More
-
Home Care in Bulgaria
... with declining disposable budgets impacting consumers purchasing decisions. This led to a noticeable shift from branded to private label options, with consumers seeking quality goods at affordable price points. Euromonitor International's Home Care in Bulgaria ... Read More
-
Bleach in the Czech Republic
... income to spend on products. As such, while retail value was positive, retail volume sales declined. However, some consumers used bleach products for laundry care, looking for cheaper products in times of lower economic growth ... Read More
-
Polishes in Belgium
... turnaround in fortunes in 2020 due to people spending more time at home. However, this renaissance was short lived and in 2021 sales started declining again, with further declines observed in 2022 and 2023. In ... Read More
-
Home Care in the United Kingdom
... for this decline is two-fold: greater mobility has seen consumers spend more time outside of the home, and thus not needing to clean as much, while the cost-of-living crisis has seen a shift in consumers’ ... Read More
-
Home Care in Italy
... through surface contact have waned, Italian consumers nonetheless remained mindful of the importance of rigorous hygiene and sanitation practices. The focus, however, was on finding a balance between the quest for good hygiene, less time ... Read More
-
Polishes in Denmark
... input costs (energy, materials, labour, shipping, etc), resulted in manufacturers and retailers increasing retail selling prices for polishes. Rising prices of products heightened household price-sensitivity and, as in other home care categories, fostered a channel ... Read More
-
Surface Care in Bulgaria
... are declining in comparison as usage returns to pre-pandemic levels. Additionally, the unfavourable demographic situation contributed to the category's decline, and continued inflation and high price points, challenged sales. As such, while retail value sales ... Read More
-
Polishes in Austria
... for deep cleaning and polishing their households and are gravitating towards quicker and more versatile cleaning options such as general-purpose cleaners and wipes. Euromonitor International's Polishes in Austria market report offers a comprehensive guide to ... Read More
-
Toilet Care in Denmark
... heightened consumer price-sensitivity. This underpinned a shift to discounters and the competitive price-positioned drugstore chain Normal and strong retail value share growth for private label. In 2023, only toilet liquids/foam saw an increase in retail ... Read More
-
Bleach in Bulgaria
... cleaners that were also affordable. Despite the category's retail volume decline, the more affordable price of bleach and the established consumer base of older consumers who use bleach habitually, allowed retail volume sales to be ... Read More
-
Toilet Care in Bulgaria
... product areas recorded positive retail value growth, driven by premium options and rising prices, particularly in the first half of 2023. However, in-cistern devices, toilet cleansing systems and toilet care tablets/powder continued to post retail ... Read More
-
Surface Care in Austria
... for hygiene and cleanliness post-pandemic, with frequent cleaning and higher demands for functionality and efficacy, increasingly hectic lives limit the possibilities and willingness for excessively frequent and intense cleanings. Euromonitor International's Surface Care in Austria ... Read More
-
Surface Care in France
... income being squeezed they were forced to rationalise their spending which meant many people purchased fewer surface care products and used them more sparingly where possible. Task-specific products such as bathroom, oven and kitchen cleaners ... Read More
-
Polishes in Bulgaria
... consumers removing the item in line with shrinking household budgets. While retail volume declined, retail value sales remained positive due to ongoing price hikes and limited price promotions. Despite this, floor polish saw a decline ... Read More
-
Surface Care in Denmark
... below the 2022 peak rate. Inflation continued to have an impact on the category through higher retail price points and subsequent heightened price-sensitivity among local consumers. Household finances continued to be strained, with strong pressure ... Read More
-
Polishes in France
... falls in line with the rising popularity of multi-functional cleaning products. Furthermore, during this time of economic uncertainty and skyrocketing inflation, consumers are prioritising essential spending such as food over what they deem to be ... Read More
Research Assistance
