Category: Household Cleaners
Europe Household Cleaners
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Home Care in Poland
... posed a significant challenge, with cost increases seen across raw materials, packaging, transportation, logistic and operational costs. This led to Euromonitor International's Home Care in Poland market report offers a comprehensive guide to the size ... Read More
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Home Care in Portugal
... were already imposed by major players in the second half of 2022. The private label segment reinforced its position in 2023, following an already strong performance in the previous year. Private label continued to benefit ... Read More
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Home Care in Hungary
... with many focusing on essential, necessary spending. Consumers actively looked for the best deals and discounts, buying larger quantities for cheaper prices or migrating to lower-cost brands or private labels. This led to a retail ... Read More
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Bleach in Sweden
... price points. With inflation persisting at an elevated rate throughout 2023, households are exhibiting heightened price sensitivity. This results in a shift towards discounters and variety stores, along with a notable growth in the value ... Read More
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Surface Care in Greece
... value-added products which come with higher price tags. For example, as seen in starter kits/trigger device, which is a small and niche subcategory in which there is low availability of private label and economy options, ... Read More
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Polishes in the Netherlands
... some impact, as office workers spend time at home requiring fewer formal shoes. Players are thus focusing their efforts on providing different product lines to cater to the diverse needs of consumers, as well as ... Read More
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Toilet Care in the Netherlands
... offers, with discounts applied when purchasing three or four items – or example, Jumbo offered Witte Reus rim liquid in bundles of three for EUR5, whereas one single product costs EUR3.85. Such activity had a ... Read More
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Bleach in Hungary
... hygiene. Bleach was recommended during this time as a robust, effective, and cheap cleaning solution, which consumers used for general cleaning (floors, surfaces), as well as toilet cleaning. However, retail volume sales declined in 2021, ... Read More
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Toilet Care in Latvia
... in more frequent toilet usage and a heightened need for ongoing cleanliness. Toilet care tablets and powders, which facilitate automatic cleaning with each flush, proved to be a practical solution for maintaining a consistently clean ... Read More
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Home Care in Greece
... derive from the rise in energy prices, transport, raw materials, and packaging costs, which was first triggered by the era of the pandemic and associated supply chain disruptions, then further compounded by the event of ... Read More
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Surface Care in Finland
... products experienced a notable decline, indicating a shift in consumer attention away from pandemic-related concerns. Scent-free products also faced suboptimal performance, while traditional surface care sprays maintained stable sales. Euromonitor International's Surface Care in Finland ... Read More
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Toilet Care in Finland
... due to their lower cost and the ability to measure usage more accurately. This shift has resulted in a steeper decline in volume sales for ITBs compared to toilet liquids/foams. Euromonitor International's Toilet Care in ... Read More
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Polishes in Norway
... floor polish, and automatic dishwashing tablets produce spot-free, shiny cutlery. This widening availability of products that offered the same functionality as task-specific polishes has led many local consumers to question the need for the latter, ... Read More
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Toilet Care in Norway
... down to cheaper products, including private labels. Euromonitor International's Toilet Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Toilet Care in Poland
... heightened awareness of hygiene, emphasising toilet care products that provide enhanced germ protection. Euromonitor International's Toilet Care in Poland market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Polishes in Bosnia and Herzegovina
... as less important. In a difficult economic climate with rampant inflation, households have come under pressure. Rising unit prices have largely helped polishes to achieve the strong current value growth seen in 2023. Euromonitor International's ... Read More
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Home Care in Lithuania
... such as rising interest rates, which is squeezing household budgets. In this context, many consumers remain very cautious with household spending and continue to seek out promotional deals. Major retailers, such as Maxima, remain committed ... Read More
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Toilet Care in North Macedonia
... also posted robust double-digit current value growth. Innovation and premiumisation were the key drivers of overall category growth throughout the review period, while sales through the e-commerce distribution channel continued to rise rapidly and contributed ... Read More
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Home Care in Switzerland
... high rates of inflation on consumers' purchasing power, as well as higher raw material and logistical costs pushing up unit prices. Furthermore, the rising value of the Swiss Franc led to more cross-border shopping, which ... Read More
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Bleach in Ireland
... mainly viewed as outdated and toxic. However, older consumers still frequently use bleach as a cleaning agent and as a routine additive to other solutions (like many liquid drain cleaners). Numerous publications on the damaging ... Read More
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Polishes in Latvia
... Latvia's population growth. However, despite these results, overall consumption of shoe polish is on a downward trajectory. This decline results from the ongoing shift towards more casual dress codes in workplaces and daily life, reducing ... Read More
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Bleach in North Macedonia
... However, the category managed to post solid current value growth in 2023 thanks to high inflation triggering product price hikes. Euromonitor International's Bleach in North Macedonia market report offers a comprehensive guide to the size ... Read More
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Surface Care in Norway
... price points. Euromonitor International's Surface Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date ... Read More
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Polishes in Finland
... popularity of non-wood materials for furniture further reduces the demand for furniture polishes. Consumers are opting for alternative home care products, such as surface care, contributing to the decrease in polish sales. Euromonitor International's Polishes ... Read More
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Bleach in Romania
... in the category. Thus, bleach resumed its pre-pandemic downward trajectory in retail volume sales with a strong decline in 2022, followed by a further strong, if slower, drop witnessed in 2023. On average, this product ... Read More
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