Category: Household Cleaners
Romania Household Cleaners
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Wipes in Romania
... and energy prices have impacted both consumers and manufacturers, compelling producers to adjust their pricing strategies to maintain profitability. In this environment, private label has experienced significant growth, capitalising on their ability to off... Euromonitor ... Read More
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Toilet Care in Romania
... categories continuing to see reduced or negligible retail volume sales at the end of the review period. In light of the lifting of COVID-19 measures, the back-to work trend meant less time spent at home ... Read More
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Surface Care in Romania
... In addition, consumers went out more and cooked at home less as they resumed pre-pandemic lifestyles with the easing and lifting of lockdown and home seclusion measures. Consequently, after strong retail volume growth in 2020 ... Read More
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Bleach in Romania
... in the category. Thus, bleach resumed its pre-pandemic downward trajectory in retail volume sales with a strong decline in 2022, followed by a further strong, if slower, drop witnessed in 2023. On average, this product ... Read More
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Home Care in Romania
... raw materials and utilities put pressure on manufacturers, leading them to transfer part of the higher operating costs onto consumers. Thus, price promotions and discounts as well as special offers remained key ways to attract ... Read More
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Polishes in Romania
... cannibalisation continued to occur, as consumers preferred certain surface care products, such as multi-purpose cleaners, standard floor cleaners, etc. Romanian retailers have been featuring a rising diversity of surface care products, which they have been ... Read More
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Romania: Household Cleaning Products Market - Analysis, Size, Trends, Consumption, and Forecast
... of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the household cleaning products market in Romania and describes the main market participants, ... Read More
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Home Care Packaging in Romania
... their need for increasingly innovative products, several structural changes in laundry care products stood out. The recommended pack doses decreased, particularly in the case of liquid detergents, due to the increased demand for compact formats ... Read More
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