Category: Household Cleaners
Romania Household Cleaners
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Bleach in Romania
... three years of the review period. Indeed, volume sales fell below the levels seen immediately before the outbreak of COVID-19. The same preoccupation with health and wellness that drove sales during the pandemic is now ... Read More
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Toilet Care in Romania
... power. Nevertheless, Romanian consumers remained cautious in their approach to spending and some consumers continued to show high levels of price sensitivity. On the other hand, premiumisation remains a growing trend in Romania, with numerous ... Read More
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Polishes in Romania
... towards the end of the review period. As a result, products perceived as non-essential, including polishes, were removed from shopping lists to the benefit of more versatile solutions, such as multi-purpose cleaners, which were seen ... Read More
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Surface Care in Romania
... a waterbed effect generated by price capping for food products. However, unit price growth was less dramatic in 2024. As surface care is becoming increasingly competitive (both in terms of companies present and the number ... Read More
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Home Care in Romania
... care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the country exhibiting one of the highest rates of inflation in the EU. Despite improvements, consumers maintained a cautious approach ... Read More
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Home Care Packaging in Romania
... durability and chemical resistance. Brands such as Perfect Clean or Gospodina use HDPE bottles for packaging their extensive range of household cleaning products. For a wide range of products, including liquid detergents, disinfectants or surface ... Read More
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Wipes in Romania
... and energy prices have impacted both consumers and manufacturers, compelling producers to adjust their pricing strategies to maintain profitability. In this environment, private label has experienced significant growth, capitalising on their ability to off... Euromonitor ... Read More
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Romania: Household Cleaning Products Market - Analysis, Size, Trends, Consumption, and Forecast
... of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the household cleaning products market in Romania and describes the main market participants, ... Read More
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