Category: Household Cleaners
Europe Household Cleaners
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Bleach in Bosnia and Herzegovina
... its gradual decline in the market. As consumer preferences shift, bleach has steadily lost ground to alternative options, particularly within surface care, which are often seen as safer, more effective, and less harsh on both ... Read More
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Toilet Care in Bosnia and Herzegovina
... care categories, consumer interest remained high, driven by innovation and convenience. These factors helped the category offset the impact of a shrinking consumer base caused by negative demographic trends. Consequently, all product areas recorded a ... Read More
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Bleach in Latvia
... safer formulations. Consumers increasingly prioritise safety and environmental considerations when choosing cleaning products, leading to a shift away from traditional bleach in favour of safer and more eco-friendly alternatives. Moreover, the category... Euromonitor International's Bleach ... Read More
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Home Care in Estonia
... of the local economy, this price hike has impacted consumer confidence in the country. To encourage sales and maintain their positions, home care players have significantly increased promotions in the year, reaching levels seen in ... Read More
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Toilet Care in Portugal
... response to this, manufacturers continuously launch new fragrances and engage in strong promotional and discounting activity in order to compete effectively with private labels. This enabled toilet care to enjoy moderate current value growth in ... Read More
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Surface Care in Sweden
... through attribute bundling. By combining multiple benefits into a single product, companies aim to strengthen their value proposition in a competitive market. Euromonitor International's Surface Care in Sweden market report offers a comprehensive guide to ... Read More
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Bleach in Slovakia
... strong chemical composition and heavy environmental load. Consumers in Slovakia increasingly perceive bleach as old-fashioned and toxic, which results in low demand. In turn, players have shown little interest in investing in new product developments ... Read More
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Polishes in Slovakia
... essential products and they are prone to cut down on usage during times of economic pressure and high prices. Therefore, polishes struggled to attract new consumers while those who used them mostly did so occasionally, ... Read More
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Toilet Care in Ukraine
... Consumers are highly price-sensitive, frequently purchasing products on promotion and readily switching to more affordable alternatives. This behaviour fuels intense price competition, making it difficult for brands to establish long-term... Euromonitor International's Toilet Care in ... Read More
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Bleach in Sweden
... has been compounded by a glaring absence of product development and innovation. In fact, there has been no discernible advancement or new product launches in 2024 or the latter years of the review period. Such ... Read More
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Toilet Care in Estonia
... in Estonia compared to neighbouring Baltic markets due to the VAT increase at the beginning of the year. Euromonitor International's Toilet Care in Estonia market report offers a comprehensive guide to the size and shape ... Read More
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Surface Care in Latvia
... used to help soothe the impact of price inflation. Private label strengthened its value share in 2024 highlighting the price sensitivity of shoppers in the surface care category. Domol from Drogas was one of the ... Read More
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Polishes in Latvia
... appreciating the multifunctional nature of the polish, which not only effectively eliminates dust but also contributes to the overall care and preservation of furniture. This extended care helps prolong the service life of furniture, thereby ... Read More
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Home Care in Ukraine
... decreased demand for home care products. Additionally, declining incomes among the remaining population, combined with high inflation, have reshaped consumer behaviour. Many Ukrainians are opting for cheaper brands, prioritising promotions, and favouring multifunctional produ... Euromonitor ... Read More
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Home Care in Poland
... slowed with inflation moderating compared to the previous year, though price sensitive purchasing behaviour remained prevalent. Eco-friendly product lines and private labels continued to gain momentum, supported by increased consumer awareness of sustainability and cost ... Read More
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Home Care in Latvia
... some categories. The combination of low consumer confidence and high costs of living urged consumers to concentrate on essential and basic home care products, instead of higher priced and innovative lines. Laundry care and dishwashing ... Read More
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Home Care in Slovakia
... inflation and price increases in home care in 2024, local consumers remained careful with their spending. Therefore, everyday use home care products were increasingly popular when made available via strong price promotions or offered in ... Read More
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Home Care in Croatia
... due to falling inflation. With inflation easing, consumer purchasing power strengthened and households were able to spend more freely. On the supply side, the moderation in production costs was passed on to consumers through lower ... Read More
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Surface Care in Poland
... unique fragrances, which enhance the cleaning experience and help to differentiate products in a competitive market. Euromonitor International's Surface Care in Poland market report offers a comprehensive guide to the size and shape of the ... Read More
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Toilet Care in France
... in the liquids segment, where consumers prioritise reliability. Bleach remains the only feasible substitute, typically used in diluted forms. Euromonitor International's Toilet Care in France market report offers a comprehensive guide to the size and ... Read More
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Toilet Care in Italy
... its Duck branded range of products. For example, the company introduced its Duck Fresh Discs and Duck Active Clean toilet care products which were made available in limited editions. Limited editions are seen as a ... Read More
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Bleach in Italy
... other home care products containing bleach. The wording “with bleach” has increasingly been used on the labelling of surface care and other home care products since the pandemic, with these products appealing to consumers looking ... Read More
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Surface Care in Italy
... to in the past. This is partly because many people have returned to the workplace and are spending more time away from home leading busier lifestyles. This has resulted in a situation where consumers have ... Read More
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Surface Care in Switzerland
... gained traction, recording 3% retail volume growth in 2024. These products offer a quick and easy solution for cleaning various surfaces. Euromonitor International's Surface Care in Switzerland market report offers a comprehensive guide to the ... Read More
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Surface Care in Ireland
... and this trend continued in 2024. Nonetheless, retail volume sales remained well above their pre-COVID-19 level during the latter year, supported in part by ongoing population growth. Euromonitor International's Surface Care in Ireland market report ... Read More
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