Category: Household Cleaners
Europe Household Cleaners
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Bleach in Portugal
... to human health and the environment - thereby falling foul of the prominent trends towards health and wellness and eco-consciousness. Moreover, the category saw demand further undermined by the waning consumer interest in products with ... Read More
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Toilet Care in Estonia
... and also registered the highest growth. Toilet/liquid foams are one of the most affordable products within toilet care, and with inflation still being high, consumers were price sensitive and prioritised value for money. Euromonitor International's ... Read More
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Surface Care in Sweden
... bundling in their product offerings. A notable example is the 2023 launch of Ajax Bathroom, featuring a new formulation claiming ""3x Easy Cleaning"" – encompassing no need to rinse, instant descaling action, and suitability for ... Read More
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Toilet Care in Hungary
... most popular product format for toilet care in 2023, with double-digit retail value growth and retail volume growth. The growing need for these products results from their proven efficiency and a growing demand for toilet ... Read More
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Bleach in Latvia
... formulations. Consumers increasingly prioritise safety and environmental considerations when choosing cleaning products, leading to a shift away from traditional bleach in favour of safer and more eco-friendly alternatives. Moreover, the category is extremely mature, with ... Read More
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Home Care in Finland
... in consumer spending, particularly during the summer months when salaries received a generous boost. Despite this positive trend, the higher spending in summer and autumn has not entirely offset the negative impact of the first ... Read More
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Surface Care in the Netherlands
... product could do the bulk of the work, helping to slow the product area’s decline in terms of volume sales. Retailers offering broad private label portfolios, such as Albert Heijn, and Jumbo, for example, responded ... Read More
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Bleach in Greece
... its negative environmental image and the fact there are little to no developments within the category. Bleach also offers very low margins for manufacturers, making it an unappealing area for added-value product developments. Euromonitor International's ... Read More
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Surface Care in Portugal
... uncertain economic environment. The private label segment was a notable beneficiary of this trend. The challenging economic scenario also weakened volume sales, as many consumers rationalised their spending and cut back on items that were ... Read More
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Polishes in Ireland
... period, with polishes suffering from being viewed as an outdated product. The strongest retail volume declines were noted in floor polish and metal polish, which were challenged by other cleaning products, such as multipurpose cleaners ... Read More
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Bleach in Poland
... negative health effects associated with bleach led to the ongoing decline. Bleach contains harsh chemicals, which can irritate the skin, eyes, and respiratory system. Prolonged exposure or improper use of bleach can harm human health. ... Read More
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Home Care in Bosnia and Herzegovina
... limited due to lower disposable incomes, a situation that is being felt by much of the population in Bosnia and Herzegovina. Most consumers chose to economise in 2023 in a bid to reduce household expenditure. ... Read More
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Home Care in Ireland
... driven by price increases, retail volume sales struggled, as many consumers reduced their purchases. The reduction was most heavily seen in unessential product areas, with deep retail volume declines noted in hand dishwashing, gel air ... Read More
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Polishes in Greece
... the category not having a great deal of choice for consumers seeking to trade down, i.e., a low presence of private label. Euromonitor International's Polishes in Greece market report offers a comprehensive guide to the ... Read More
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Surface Care in North Macedonia
... result of rising unit prices, all surface care subcategories recorded strong current value growth during the year. Several international brands enjoyed expansion in surface care in 2023, however, including Pronto and Mr Muscolo form SC ... Read More
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Toilet Care in Romania
... categories continuing to see reduced or negligible retail volume sales at the end of the review period. In light of the lifting of COVID-19 measures, the back-to work trend meant less time spent at home ... Read More
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Surface Care in Romania
... In addition, consumers went out more and cooked at home less as they resumed pre-pandemic lifestyles with the easing and lifting of lockdown and home seclusion measures. Consequently, after strong retail volume growth in 2020 ... Read More
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Polishes in Poland
... growth, with the purpose of furniture polish going beyond aesthetics to help maintain the longevity and quality of furniture. Polish consumers appreciate that regular use of furniture polish can extend the lifespan of furniture, keeping ... Read More
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Home Care in Latvia
... volume growth benefited from an increased amount of people working from home, with remote and hybrid working leading to more use of home kitchens and bathrooms. As a result, there was an upsurge in demand ... Read More
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Bleach in Lithuania
... and constantly innovating. Bleach is championed by some consumers because of its low price and high effectiveness, as it helps to leave surfaces crystal clear and free from bacteria. Overall, it is not a popular ... Read More
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Surface Care in Bosnia and Herzegovina
... growth of home care disinfectants is lifting sales across the entire surface care category, especially as it is one of the largest product categories. All surface care categories except scouring agents, drain openers and descalers ... Read More
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Bleach in Bosnia and Herzegovina
... due to health concerns. Indeed, there is a myriad of other products available that are just as effective but not as toxic. Euromonitor International's Bleach in Bosnia and Herzegovina market report offers a comprehensive guide ... Read More
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Polishes in Portugal
... main challenge facing polishes is its niche status, with the category mostly appealing to older consumers. On the other hand, younger adult consumers tend to opt for multi-purpose products which can also be used for ... Read More
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Bleach in Croatia
... officially declared over in Croatia on 11 May 2023 and this dampened volume sales of bleach despite a strong unit price decline as consumers have become relaxed about COVID-19 and there was not the same ... Read More
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Home Care in Sweden
... year. Euromonitor International's Home Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), ... Read More
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