Category: Household Cleaners
Europe Household Cleaners
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Toilet Care in Croatia
... in line with a more general trend of seeking products that reduce the time and effort spent on household chores. Rim liquids consequently recorded the strongest volume growth in 2023, with the category further benefiting ... Read More
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Surface Care in Switzerland
... social and economic activity in the wake of the pandemic, many Swiss people continued to work from home at least part of the time, which supported continued high levels of use of surface care products. ... Read More
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Bleach in Finland
... less harmful home care products. Bleach is now primarily sought for severe stain removal and surface disinfection. Euromonitor International's Bleach in Finland market report offers a comprehensive guide to the size and shape of the ... Read More
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Toilet Care in Lithuania
... pandemic, daily hygiene standards have risen with more Lithuanians keen to use toilet care products to maintain cleanliness. Euromonitor International's Toilet Care in Lithuania market report offers a comprehensive guide to the size and shape ... Read More
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Bleach in the Netherlands
... to be an effective cleaning product, and many Dutch consumers still appreciate its powerful disinfectant properties. As such, private label grew faster than brands in bleach in 2023, thanks to consumers who started to buy ... Read More
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Toilet Care in Switzerland
... products that minimise the amount of time and effort required to complete household tasks. At the same time, consumer hygiene consciousness is high, supported by the experiences of the COVID-19 crisis and the longer-term, more ... Read More
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Toilet Care in Ireland
... to inflation, retail volume suffered from rising price points, and volume sales fell following the spike during COVID-19. Euromonitor International's Toilet Care in Ireland market report offers a comprehensive guide to the size and shape ... Read More
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Polishes in Switzerland
... clothing and interior design. It has also suffered from consumers' increasingly hectic lifestyles and reluctance to commit time and effort to tasks that are seen as unnecessary. Polishes also faces increasing competition from multi-purpose cleaners ... Read More
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Surface Care in Lithuania
... other cleaners. Current value growth decelerated in 2023 as price rises decreased in line with inflation. Nevertheless, retail volume sales remained stagnant in this mature category. Consumers are not engaging in the same level of ... Read More
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Polishes in Lithuania
... the house. Since the COVID-19 pandemic, consumers have spent less time at home and are less concerned about polishing floors and furniture. Euromonitor International's Polishes in Lithuania market report offers a comprehensive guide to the ... Read More
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Polishes in Estonia
... of value and volume growth, with metal polish also registering modest growth. With modern homes increasingly having chrome and metal surfaces, this supported an increase in volume sales of metal polish. There was also modest ... Read More
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Surface Care in Croatia
... In 2023, the majority of consumers had constrained budgets, with approximately 40% of their income spent on food and beverages, with the rest being tightly distributed to other consumer goods and services. The popularity of ... Read More
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Polishes in Romania
... cannibalisation continued to occur, as consumers preferred certain surface care products, such as multi-purpose cleaners, standard floor cleaners, etc. Romanian retailers have been featuring a rising diversity of surface care products, which they have been ... Read More
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Toilet Care in Bosnia and Herzegovina
... loss of the consumer base in the face of population decline. Consequently, volume sales made a small recovery in 2023. However, inflation has driven up unit prices across all toilet care product categories resulting in ... Read More
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Surface Care in Hungary
... window cleaning, sales of window/glass cleaners continued to attract consumers. However, home care disinfectants lost significant volume sales. This product area had seen a boost in retail volume sales during the COVID-19 pandemic, with consumers ... Read More
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Toilet Care in Portugal
... during the year. On the other hand, consumers seemed willing to pay higher prices for products that they believed provided more of a guarantee of efficacy. Nonetheless, most categories saw volume sales fall. While this ... Read More
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Polishes in Hungary
... to rising price points, manufacturers did not support these products, with a lack of promotional activity reducing consumer awareness and the purchasing appeal. As such, many consumers use other cleaners instead of polishes for their ... Read More
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Surface Care in Ireland
... price points. As such, while retail value growth was positive, overall volume sales in surface care declined. Kitchen cleaners, bathroom cleaners and window/glass cleaners were among the only areas to record positive retail volume sales ... Read More
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Surface Care in Estonia
... and perceived value for money offered by multi-purpose cleaners. By opting for a single product, it can effectively replace several specialised cleaners. Though a much smaller product area, descales also performed well in terms of ... Read More
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Polishes in Sweden
... sensitivity, leading to a shift in sales channels towards discounters and variety stores. There's also a notable increase in the value share held by private label products. Euromonitor International's Polishes in Sweden market report offers ... Read More
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Home Care in Romania
... raw materials and utilities put pressure on manufacturers, leading them to transfer part of the higher operating costs onto consumers. Thus, price promotions and discounts as well as special offers remained key ways to attract ... Read More
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Home Care in Estonia
... significant number of immigrants from Ukraine. Also, while inflation eased significantly compared with the previous year, it was still an issue, and constant value sales were unchanged, as rising costs continued to hit profitability. Euromonitor ... Read More
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Home Care in the Netherlands
... on their weekly shopping, with home care products offering relatively straightforward ways of doing this. Consumers used less of certain products, and with others, simply stopped buying them altogether. In addition, as more consumers were ... Read More
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Home Care in Croatia
... care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty caused by the war in Ukraine and the energy crisis impacted consumer purchasing habits, and spending on non-food and non-essential products ... Read More
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Bleach in Switzerland
... possibly damaging to many surfaces in the home. Bleach exists in two different formats - either liquid or tabs. The product can either be sold with its natural aroma or with an added scent. Many ... Read More
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