Category: Household Cleaners
Europe Household Cleaners
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Toilet Care in Bosnia and Herzegovina
... loss of the consumer base in the face of population decline. Consequently, volume sales made a small recovery in 2023. However, inflation has driven up unit prices across all toilet care product categories resulting in ... Read More
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Surface Care in Hungary
... window cleaning, sales of window/glass cleaners continued to attract consumers. However, home care disinfectants lost significant volume sales. This product area had seen a boost in retail volume sales during the COVID-19 pandemic, with consumers ... Read More
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Toilet Care in Portugal
... during the year. On the other hand, consumers seemed willing to pay higher prices for products that they believed provided more of a guarantee of efficacy. Nonetheless, most categories saw volume sales fall. While this ... Read More
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Polishes in Hungary
... to rising price points, manufacturers did not support these products, with a lack of promotional activity reducing consumer awareness and the purchasing appeal. As such, many consumers use other cleaners instead of polishes for their ... Read More
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Surface Care in Ireland
... price points. As such, while retail value growth was positive, overall volume sales in surface care declined. Kitchen cleaners, bathroom cleaners and window/glass cleaners were among the only areas to record positive retail volume sales ... Read More
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Surface Care in Estonia
... and perceived value for money offered by multi-purpose cleaners. By opting for a single product, it can effectively replace several specialised cleaners. Though a much smaller product area, descales also performed well in terms of ... Read More
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Polishes in Sweden
... sensitivity, leading to a shift in sales channels towards discounters and variety stores. There's also a notable increase in the value share held by private label products. Euromonitor International's Polishes in Sweden market report offers ... Read More
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Home Care in Romania
... raw materials and utilities put pressure on manufacturers, leading them to transfer part of the higher operating costs onto consumers. Thus, price promotions and discounts as well as special offers remained key ways to attract ... Read More
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Home Care in Estonia
... significant number of immigrants from Ukraine. Also, while inflation eased significantly compared with the previous year, it was still an issue, and constant value sales were unchanged, as rising costs continued to hit profitability. Euromonitor ... Read More
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Home Care in the Netherlands
... on their weekly shopping, with home care products offering relatively straightforward ways of doing this. Consumers used less of certain products, and with others, simply stopped buying them altogether. In addition, as more consumers were ... Read More
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Home Care in Croatia
... care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty caused by the war in Ukraine and the energy crisis impacted consumer purchasing habits, and spending on non-food and non-essential products ... Read More
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Bleach in Switzerland
... possibly damaging to many surfaces in the home. Bleach exists in two different formats - either liquid or tabs. The product can either be sold with its natural aroma or with an added scent. Many ... Read More
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Polishes in North Macedonia
... polishes for the most part. Further, the continued and deepest decline of shoe polishes within the overall category meant that polishes was unable to see positive growth. Consumer habits have been evolving, shifting towards a ... Read More
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Bleach in Estonia
... are increasingly concerned about the chemical content of bleach and are opting for safer products in terms of the environment and also health. Euromonitor International's Bleach in Estonia market report offers a comprehensive guide to ... Read More
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Home Care in Norway
... their household budgets reduced their spending on home care. Private label lines, discounters and variety stores all benefited from such price sensitivity, at the expense of high-end brands and distribution channels such as supermarkets, hypermarkets ... Read More
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Home Care in North Macedonia
... sales growth, however, most home care categories saw stagnation or decline in 2023, with local consumers suffering squeezed household budgets and being forced to reprioritise their purchases. Euromonitor International's Home Care in North Macedonia market ... Read More
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Surface Care in Latvia
... lifespan of household appliances and reducing maintenance costs. Secondly, the desire to prolong the life and efficiency of technology and appliances has driven the popularity of descalers. Consumers have recognised descalers as a cost-effective preventive ... Read More
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Surface Care in Poland
... surface care solutions in 2023. Consumers sought affordable yet effective cleaning products that offer good quality at a reasonable price. Consequently, discounters increased ground, seen by consumers as prominent retailers to access budget-friendly options in ... Read More
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Polishes in Croatia
... on spending on essential items. At the same time, consumers’ priorities have shifted even further towards hygiene. This shift was reinforced by the fact that socialising, both in public and at home, came to an ... Read More
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Bleach in Norway
... Nevertheless, remains a tried and tested cleaning product, particularly among older consumers. Euromonitor International's Bleach in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Toilet Care in Greece
... of rim blocks with essential oils, with unique fragrances such as Dahlia and Dragonfruit, Hibiscus and Wild Berries, and White Rose and Tea. Notably, in rim blocks Klinex has been growing its share year-on-year and ... Read More
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Toilet Care in Sweden
... results in a shift towards discounters and variety stores, along with an increase in the value share held by private label toilet care products. Euromonitor International's Toilet Care in Sweden market report offers a comprehensive ... Read More
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Surface Care in Italy
... had a very strong positive impact on retail sales in both volume and current value terms, as consumers looked for products to clean and sanitise all surfaces within their homes. With Italians feeling less anxious ... Read More
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Bleach in France
... 2023 this was at a slower pace than expected, as rising living costs have led to renewed consumer interest in using bleach – despite rising concerns over its impact on health and the environment. Faced ... Read More
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Surface Care in Belgium
... careful about the amount of product they used when cleaning their homes, reducing volumes and sometimes even frequency. Home care disinfectants continue to see the deepest declines in sales, along with window/glass cleaners, and while ... Read More
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