Category: Household Cleaners
Europe Household Cleaners
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Wipes in Latvia
... with notable implications for consumer behaviour and market dynamics. The increased value can be attributed to a combination of factors, including heightened consumer perception of the value proposition offered by moist toilet wipes and corresponding ... Read More
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Wipes in Hungary
... Personal wipes, moist toilet wipes, baby wipes and general purpose wipes were the only areas to record retail volume rises. The success of general purpose wipes was due to their versatility and wide usage. In ... Read More
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Wipes in Lithuania
... some instances, diminishing consumer base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. The prevailing economic strain prompted consumers to reassess their spending priorities, res... Euromonitor ... Read More
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Wipes in Finland
... more discerning approach, carefully evaluating product offerings based on price and quality. To stimulate sales, industry players focused on enhancing the value proposition of their products, whether through competitive pricing, improved sustainability credentials, or elevated ... Read More
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Wipes in Greece
... rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Greece are not solely used by parents but are considered a versatile product, almost becoming a household commodity, used for cleaning various ... Read More
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Wipes in Croatia
... outbreak of COVID-19, with this helping to support demand for household wipes, and well as personal wipes for the family. Despite the financial pressures experienced by many households and the need to economise, wipes remain ... Read More
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Wipes in France
... to wash their hands more frequently than pre-pandemic, the use of wipes to clean hands has not stuck. Inflationary pressures hit wipes hard and both volume and current value sales plummeted throughout most of the ... Read More
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Wipes in Denmark
... factors like energy, material sourcing, labour, logistics and supply chain constraints. Consequently, while almost all categories within wipes recorded retail current value increases, most saw negative results in retail volume sales. Indeed, retail volume growth ... Read More
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Wipes in Bulgaria
... since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As people's lives returned to greater normality and more time was spent out of home, the convenience and advantages of personal wipes became more ... Read More
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Wipes in Estonia
... volume growth in 2023, emerging as the fastest-growing category within wipes. This surge in demand can be attributed to an increased emphasis on personal hygiene among consumers, who are increasingly seeking convenient and effective solutions ... Read More
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Wipes in the Czech Republic
... A key driver for the category is the convenience of these products and their ease of use and versatility. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size and shape ... Read More
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Wipes in Belgium
... toilet paper, witnessed modest growth. Water-based wipes offered by brands like Pampers and Bebio contributed to the growing demand for sustainable alternatives, reflecting shifting consumer preferences towards environmental consciousness. Euromonitor International's Wipes in Belgium report ... Read More
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Home Care in Serbia
... struggled, recording a decline in most home care categories. Responding to the rising cost of living, consumers focused on necessary spending, reducing home care products viewed as unessential. Growing utility costs challenged manufacturers, with the ... Read More
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Toilet Care in Serbia
... in all areas while overall retail value grew. Many price-sensitive consumers switched to cheaper brands, leading to growth for private label offerings. In addition, private labels have become more widely available, with the number of ... Read More
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Surface Care in Ukraine
... thanks to heightened hygiene emphasis, with local consumers prioritising cleanliness and wanting assurance that their bathrooms are being cleaned using effective products. This ensured that demand for specialised bathroom cleaners remained relatively stable. Euromonitor International's ... Read More
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Bleach in Slovakia
... in low demand. In turn, players are showing little interest in developments or activity in the category. Bleach also sees competition from laundry care, due to its usage in this context. Added to which, bleach ... Read More
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Home Care in Slovakia
... price increases, volume sales are in a negative slump – albeit with ongoing improvements expected in 2024. The products which are suffering in sales are those which are deemed to be less essential, as consumers ... Read More
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Polishes in Ukraine
... certain market segments still value traditional shoe care. Shoe enthusiasts, formal footwear users, and those with a preference for well-maintained shoes may continue to purchase and use shoe polish. Euromonitor International's Polishes in Ukraine market ... Read More
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Toilet Care in Spain
... for work or leisure purposes,. also decreased the amount of time consumers devoted to cleaning, including their toilets. In addition, the cost of living crisis took its toll on retail volume sales, with ITBS, especially ... Read More
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Surface Care in Slovenia
... cleaners' growth, as they serve multiple cleaning purposes beyond just glass surfaces. Euromonitor International's Surface Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Home Care in Slovenia
... owners, favour surface care products made from vegan or organic ingredients, such as Green Emotions floor cleaner, which boasts plant-based ingredients suitable for all surfaces. Laundry care brands like Persil responded to this trend by ... Read More
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Surface Care in Slovakia
... consumers are seeking affordable products which offer good price-to-value ratios, alongside multifunctional products which offer both convenience and cost-savings through the benefit of using one product for all needs. Multi-purpose cleaners are benefitting from this ... Read More
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Home Care in Spain
... impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. Another factor that contributed to the decline in volume was a change in washing and cleaning habits, as consumers looked to ... Read More
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Polishes in Slovenia
... as ordinary cleaning surface care products, instead of polishes. Consequently, the category is experiencing a decline in volume terms, exacerbated by higher unit prices and inflation. Euromonitor International's Polishes in Slovenia market report offers a ... Read More
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Surface Care in Serbia
... to switch to cheaper brands or migrate to private label, driving growth for the private label landscape in 2023. Discounts were frequent, with consumers mainly purchasing any leading players on promotion, leading to a decline ... Read More
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