Category: Household Cleaners
Europe Household Cleaners
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Wipes in the United Kingdom
... result of low volume demand. While overall value growth was sustained by demand for some wipes in 2023, the main reason was due to rising costs for manufacturers and high inflation rates, thereby impacting unit ... Read More
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Home Care in Western Europe
... since struggled to record positive growth in either volume or real value terms. However, modest value growth was seen in 2023, albeit amidst an inflationary environment, with continued positive, if generally slow, value growth expected ... Read More
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Wipes in Ukraine
... deodorant wipes being a relatively small and emerging market. The surge in popularity can be attributed to the increasing availability of this product, its convenience and its portability. Nonetheless, it remains a niche market with ... Read More
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Wipes in Serbia
... been rising due to the soaring costs of raw materials, logistics and operations. Consequently, consumers prefer to buy larger wipes that offer a lower unit cost per sheet. Although there are pressures on budgets, busier ... Read More
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Wipes in Portugal
... well. The economic constraints and abandonment of cleaning routines compared to COVID-19 years led to a decline in the use of personal disinfection wipes, which negatively impacted categories such as general-purpose wipes. As a consequence, ... Read More
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Wipes in Sweden
... inflation, increased input prices, supply chain disruptions, high freight costs and higher labour costs equated to higher retail price points. As a result, consumers were more cautious regarding non-essential spending with volume sales of baby ... Read More
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Wipes in Slovakia
... COVID-19, with this helping to support the volume demand for a range of cleaning products for the home, for themselves and for their family. This has helped to sustain demand for wipes despite financial pressures ... Read More
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Wipes in Poland
... consumers increasingly appreciated the ease and convenience these products offered daily. With the fast-paced nature of modern society, consumers in 2023 were seeking easy solutions for various tasks, with general-purpose wipes offering a versatile and ... Read More
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Wipes in Norway
... or natural ingredients. This trend is driven by heightened household health awareness and a growing preference for products associated with personal wellness, particularly concerning skin health. Environmentally friendly claims, such as biodegradability, have become key ... Read More
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Wipes in Spain
... demand for wipes was associated with the prevailing economic uncertainty in Spain and the drop in disposable income which led many consumers to prioritise essential and necessity products. It also led to some people switching ... Read More
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Wipes in Romania
... and energy prices have impacted both consumers and manufacturers, compelling producers to adjust their pricing strategies to maintain profitability. In this environment, private label has experienced significant growth, capitalising on their ability to off... Euromonitor ... Read More
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Wipes in Italy
... products, which is notable through the expansion of retailers such as Risparmio Casa, Maury’s, and Action, along with many independent Chinese-operated stores. In these stores, consumers can find a wide range of private label and ... Read More
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Wipes in Ireland
... pre-pandemic levels. The largest category baby wipes saw a return to retail volume growth after a brief decline in 2022. Increasingly, baby wipes are used as an on-the-go solutions for cleaning hands and surfaces by ... Read More
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Wipes in Latvia
... with notable implications for consumer behaviour and market dynamics. The increased value can be attributed to a combination of factors, including heightened consumer perception of the value proposition offered by moist toilet wipes and corresponding ... Read More
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Wipes in Hungary
... Personal wipes, moist toilet wipes, baby wipes and general purpose wipes were the only areas to record retail volume rises. The success of general purpose wipes was due to their versatility and wide usage. In ... Read More
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Wipes in Lithuania
... some instances, diminishing consumer base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. The prevailing economic strain prompted consumers to reassess their spending priorities, res... Euromonitor ... Read More
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Wipes in Finland
... more discerning approach, carefully evaluating product offerings based on price and quality. To stimulate sales, industry players focused on enhancing the value proposition of their products, whether through competitive pricing, improved sustainability credentials, or elevated ... Read More
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Wipes in Greece
... rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Greece are not solely used by parents but are considered a versatile product, almost becoming a household commodity, used for cleaning various ... Read More
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Wipes in Croatia
... outbreak of COVID-19, with this helping to support demand for household wipes, and well as personal wipes for the family. Despite the financial pressures experienced by many households and the need to economise, wipes remain ... Read More
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Wipes in France
... to wash their hands more frequently than pre-pandemic, the use of wipes to clean hands has not stuck. Inflationary pressures hit wipes hard and both volume and current value sales plummeted throughout most of the ... Read More
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Wipes in Denmark
... factors like energy, material sourcing, labour, logistics and supply chain constraints. Consequently, while almost all categories within wipes recorded retail current value increases, most saw negative results in retail volume sales. Indeed, retail volume growth ... Read More
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Wipes in Bulgaria
... since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As people's lives returned to greater normality and more time was spent out of home, the convenience and advantages of personal wipes became more ... Read More
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Wipes in Estonia
... volume growth in 2023, emerging as the fastest-growing category within wipes. This surge in demand can be attributed to an increased emphasis on personal hygiene among consumers, who are increasingly seeking convenient and effective solutions ... Read More
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Wipes in the Czech Republic
... A key driver for the category is the convenience of these products and their ease of use and versatility. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size and shape ... Read More
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Wipes in Belgium
... toilet paper, witnessed modest growth. Water-based wipes offered by brands like Pampers and Bebio contributed to the growing demand for sustainable alternatives, reflecting shifting consumer preferences towards environmental consciousness. Euromonitor International's Wipes in Belgium report ... Read More
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