Category: Household Cleaners
Europe Household Cleaners
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Home Care in Serbia
... struggled, recording a decline in most home care categories. Responding to the rising cost of living, consumers focused on necessary spending, reducing home care products viewed as unessential. Growing utility costs challenged manufacturers, with the ... Read More
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Toilet Care in Serbia
... in all areas while overall retail value grew. Many price-sensitive consumers switched to cheaper brands, leading to growth for private label offerings. In addition, private labels have become more widely available, with the number of ... Read More
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Surface Care in Ukraine
... thanks to heightened hygiene emphasis, with local consumers prioritising cleanliness and wanting assurance that their bathrooms are being cleaned using effective products. This ensured that demand for specialised bathroom cleaners remained relatively stable. Euromonitor International's ... Read More
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Bleach in Slovakia
... in low demand. In turn, players are showing little interest in developments or activity in the category. Bleach also sees competition from laundry care, due to its usage in this context. Added to which, bleach ... Read More
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Home Care in Slovakia
... price increases, volume sales are in a negative slump – albeit with ongoing improvements expected in 2024. The products which are suffering in sales are those which are deemed to be less essential, as consumers ... Read More
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Polishes in Ukraine
... certain market segments still value traditional shoe care. Shoe enthusiasts, formal footwear users, and those with a preference for well-maintained shoes may continue to purchase and use shoe polish. Euromonitor International's Polishes in Ukraine market ... Read More
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Toilet Care in Spain
... for work or leisure purposes,. also decreased the amount of time consumers devoted to cleaning, including their toilets. In addition, the cost of living crisis took its toll on retail volume sales, with ITBS, especially ... Read More
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Surface Care in Slovenia
... cleaners' growth, as they serve multiple cleaning purposes beyond just glass surfaces. Euromonitor International's Surface Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Home Care in Slovenia
... owners, favour surface care products made from vegan or organic ingredients, such as Green Emotions floor cleaner, which boasts plant-based ingredients suitable for all surfaces. Laundry care brands like Persil responded to this trend by ... Read More
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Surface Care in Slovakia
... consumers are seeking affordable products which offer good price-to-value ratios, alongside multifunctional products which offer both convenience and cost-savings through the benefit of using one product for all needs. Multi-purpose cleaners are benefitting from this ... Read More
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Home Care in Spain
... impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. Another factor that contributed to the decline in volume was a change in washing and cleaning habits, as consumers looked to ... Read More
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Polishes in Slovenia
... as ordinary cleaning surface care products, instead of polishes. Consequently, the category is experiencing a decline in volume terms, exacerbated by higher unit prices and inflation. Euromonitor International's Polishes in Slovenia market report offers a ... Read More
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Surface Care in Serbia
... to switch to cheaper brands or migrate to private label, driving growth for the private label landscape in 2023. Discounts were frequent, with consumers mainly purchasing any leading players on promotion, leading to a decline ... Read More
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Bleach in Serbia
... to abandon the category in favour of more sophisticated, gentler home care products. The category registered static volume growth at the peak of the COVID-19 pandemic in 2020, with the long-term decline changed as consumers ... Read More
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Polishes in Slovakia
... substitute – especially with the growing interest in more exciting and modern home care categories (e.g., furniture polish wipes in surface care). Meanwhile, polishes are increasingly being seen as discretionary products which are becoming old-fashioned. ... Read More
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Surface Care in Spain
... COVID-19. Nonetheless, consumers remained more conscious of the need to give their homes a thorough clean than they were prior to the pandemic, and as such, continued to favour surface care products with antibacterial claims. ... Read More
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Toilet Care in Ukraine
... essential for maintaining toilet hygiene, and Ukrainian consumers prioritise their use even during challenging times and long periods of economic uncertainty. The perception of rim blocks and rim liquids as necessities thus contributes to a ... Read More
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Polishes in Serbia
... consumers to forgo the purchases of non-essential products, with many reaching for cheaper options, such as multi-purpose surface care and standard floor cleaners, instead of polish. Furthermore, the return to pre-pandemic lifestyles among the population ... Read More
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Bleach in Slovenia
... awareness and sustainability concerns. Despite the overall growth in value sales, the volume decline underscores a shift towards more sustainable consumption patterns. Euromonitor International's Bleach in Slovenia market report offers a comprehensive guide to the ... Read More
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Bleach in Spain
... living, which forced many consumers to rationalise their expenditure. As such, bleach was one of the few categories to report growth in both constant value and volume terms. Euromonitor International's Bleach in Spain market report ... Read More
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Bleach in Ukraine
... incorporating disinfectant components with safer formulations than that of bleach. A growing emphasis on health and environmental considerations among consumers is steering them away from conventional bleach and towards alternatives that offer both efficacy and ... Read More
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Toilet Care in Slovakia
... under half of all brand shares in toilet care, followed by Domestos (Unilever Slovensko spol sro) in second place, being the only other brand with a double-digit share, we also note the presence of private ... Read More
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Home Care in Ukraine
... the war and military action. This mass migration has led to a decrease in the population, resulting in reduced home care purchases. In addition, lower incomes among the remaining population, coupled with the suspension of ... Read More
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Toilet Care in Slovenia
... in the aftermath of the pandemic, has intensified, driving demand for toilet care products. Euromonitor International's Toilet Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Polishes in Spain
... furniture and footwear, with many consumers moving away from wood, leather and other materials that require polishing. Furthermore, with Spaniards leading increasingly busy lives, many are showing a preference for multipurpose home care products, which ... Read More
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