Region: Europe
Category: Household Cleaners

Europe Household Cleaners

(276 reports matching your criteria)
  • Home Care in the United Kingdom

    ... for this decline is two-fold: greater mobility has seen consumers spend more time outside of the home, and thus not needing to clean as much, while the cost-of-living crisis has seen a shift in consumers’ ... Read More

  • Home Care in Italy

    ... through surface contact have waned, Italian consumers nonetheless remained mindful of the importance of rigorous hygiene and sanitation practices. The focus, however, was on finding a balance between the quest for good hygiene, less time ... Read More

  • Polishes in Denmark

    ... input costs (energy, materials, labour, shipping, etc), resulted in manufacturers and retailers increasing retail selling prices for polishes. Rising prices of products heightened household price-sensitivity and, as in other home care categories, fostered a channel ... Read More

  • Surface Care in Bulgaria

    ... are declining in comparison as usage returns to pre-pandemic levels. Additionally, the unfavourable demographic situation contributed to the category's decline, and continued inflation and high price points, challenged sales. As such, while retail value sales ... Read More

  • Polishes in Austria

    ... for deep cleaning and polishing their households and are gravitating towards quicker and more versatile cleaning options such as general-purpose cleaners and wipes. Euromonitor International's Polishes in Austria market report offers a comprehensive guide to ... Read More

  • Toilet Care in Denmark

    ... heightened consumer price-sensitivity. This underpinned a shift to discounters and the competitive price-positioned drugstore chain Normal and strong retail value share growth for private label. In 2023, only toilet liquids/foam saw an increase in retail ... Read More

  • Bleach in Bulgaria

    ... cleaners that were also affordable. Despite the category's retail volume decline, the more affordable price of bleach and the established consumer base of older consumers who use bleach habitually, allowed retail volume sales to be ... Read More

  • Toilet Care in Bulgaria

    ... product areas recorded positive retail value growth, driven by premium options and rising prices, particularly in the first half of 2023. However, in-cistern devices, toilet cleansing systems and toilet care tablets/powder continued to post retail ... Read More

  • Surface Care in Austria

    ... for hygiene and cleanliness post-pandemic, with frequent cleaning and higher demands for functionality and efficacy, increasingly hectic lives limit the possibilities and willingness for excessively frequent and intense cleanings. Euromonitor International's Surface Care in Austria ... Read More

  • Surface Care in France

    ... income being squeezed they were forced to rationalise their spending which meant many people purchased fewer surface care products and used them more sparingly where possible. Task-specific products such as bathroom, oven and kitchen cleaners ... Read More

  • Polishes in Bulgaria

    ... consumers removing the item in line with shrinking household budgets. While retail volume declined, retail value sales remained positive due to ongoing price hikes and limited price promotions. Despite this, floor polish saw a decline ... Read More

  • Surface Care in Denmark

    ... below the 2022 peak rate. Inflation continued to have an impact on the category through higher retail price points and subsequent heightened price-sensitivity among local consumers. Household finances continued to be strained, with strong pressure ... Read More

  • Polishes in France

    ... falls in line with the rising popularity of multi-functional cleaning products. Furthermore, during this time of economic uncertainty and skyrocketing inflation, consumers are prioritising essential spending such as food over what they deem to be ... Read More

  • Bleach in the United Kingdom

    ... to the cost-of-living crisis, alongside consumers’ awareness of the non-sustainable properties of bleach, consumers are looking for more sustainable and efficient ways of cleaning their homes, which take less shelf space. Nonetheless, due to the ... Read More

  • Home Care in the Czech Republic

    ... sales were positive, retail volume was challenged as consumers' disposable budgets declined, impacting purchasing decisions. This led consumers to look for more affordable options, especially regarding home care products used daily. Products deemed unessential recorded ... Read More

  • Bleach in Italy

    ... sanitising properties, with consumers spending more time cleaning high-touch surfaces such as kitchen counters and door handles to keep the COVID-19 virus at bay. However, this was followed by a slump in demand in 2021, ... Read More

  • Bleach in Belgium

    ... 2022 as restrictions were eased and then lifted, and Belgium saw a return to normality. Consumers shifted back to other home care products which are seen to be safer. Further, as fears around COVID-19 softened, ... Read More

  • Toilet Care in Italy

    ... down to cheaper products. This applied to toilet care, where consumers increasingly traded more expensive brands for private labels, in order to save money. Euromonitor International's Toilet Care in Italy market report offers a comprehensive ... Read More

  • Bleach in Denmark

    ... However, demand has normalised and returned to pre-pandemic declines and levels, as household hygiene and cleanliness concerns are less intense. Euromonitor International's Bleach in Denmark market report offers a comprehensive guide to the size and ... Read More

  • Polishes in Italy

    ... Polishes oftentimes fall into this basket, considering that priority is usually given to cleaning rather than polishing. this determines a further slowdown in volume terms for the category, that is mitigated in value terms by ... Read More

  • Toilet Care in Belgium

    ... using the toilet more frequently and thus this boosted demand for toilet care. Demand for toilet care declined in 2021 and 2022 and continued to fall further in 2023. This is largely because the category’s ... Read More

  • Surface Care in the Czech Republic

    ... on higher effectiveness and natural composition. For example, the Czech company Tierra Verde launched its new Bio kitchen cleaner with peppermint oil in September 2023. In addition, to attract consumers during a time of rising ... Read More

  • Home Care in France

    ... stable and consistent trajectory, experienced a surge in demand during the pandemic as consumers became more conscious of maintaining clean and hygienic living environments. This surge drove both volume and value growth. However, since the ... Read More

  • Toilet Care in Austria

    ... remains significant among Austrian consumers. The slowest volume decline was observed in ITBs. Active cleaning methods are gaining traction due to their cost-efficiency and their ability to meet the need for toilet cleanliness. Conversely, the ... Read More

  • Bleach in Austria

    ... infection. Although many consumers consider bleach to be aggressive and potentially harmful, it benefited from its powerful antibacterial properties. With the threat of COVID-19 continuing to fade, bleach is no longer seen as an appealing ... Read More

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