Category: Household Cleaners
Greece Household Cleaners
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Polishes in Greece
... and changes in consumer behaviour that have been unfavourable to these categories. Modern housing in Greece favours tiles and/or laminated floors over wooden floors, with a steady flow of home refurbishments further reducing the number ... Read More
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Bleach in Greece
... in value terms. Bleach is classified as a basic category for most Greek households and hence consumers remain price sensitive and highly driven by promotions, which remains a key obstacle to growth in value terms. ... Read More
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Home Care in Greece
... categories such as specialised laundry detergents and laundry aids companies started to drop their prices as part of efforts to drive volume growth. In general, prices remained higher versus 2022 but stabilised at lower levels ... Read More
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Surface Care in Greece
... by forcing companies to implement price drops. This did not lead to real declines in prices as while companies reduced their starting prices they also limited their discounting activities. As part of the price regulation ... Read More
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Toilet Care in Greece
... leading to a slowdown in the growth of the category in retail volume terms as the category reaches maturity. A decline in promotional activities also impacted sales with companies being forced to lower their prices, ... Read More
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Wipes in Greece
... rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Greece are not solely used by parents but are considered a versatile product, almost becoming a household commodity, used for cleaning various ... Read More
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Greece: Household Cleaning Products Market - Analysis, Size, Trends, Consumption, and Forecast
... of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the household cleaning products market in Greece and describes the main market participants, ... Read More
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