Category: Consumer Goods & Retailing
Europe Consumer Goods & Retailing
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Microwaves in Romania
... consumers seek the best price/quality ratio and will often delay their purchasing decision and wait until their favourite product goes on sale. With prices rising, buy now, pay later credit solutions have become more common ... Read More
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Dishwashers in Romania
... dishes by hand, although the perception of dishwashers is evolving. Romanians are attracted by these appliances and are becoming more informed about the benefits of dishwashers. Consumers are gravitating towards products with low energy and ... Read More
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Food Preparation Appliances in Romania
... and on optimising their supply chain so that they can offer more attractive prices. Promotions and discounts have become the norm in food preparation appliances and carry significant weight for the purchasing decision. Black Friday ... Read More
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Air Treatment Products in Romania
... for air treatment products, especially in urban areas where the amount of green space is considerably lower than WHO or EU recommendations. Air treatment appliances remain a highly seasonal category, with most of the sales ... Read More
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Personal Care Appliances in the Netherlands
... their hair and beauty demand has since stabilised. These products once again face competition from professional beauty and hair salons offering a range of services, with this having a negative impact on demand for hair ... Read More
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Large Cooking Appliances in Norway
... longer interest rates. This environment is weakening consumer sentiment and negatively impacting households’ ability and willingness to spend on big-ticket items, such as large cooking appliances. More broadly, the weakness in the economic climate has ... Read More
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Microwaves in the Netherlands
... the spike in sales seen during the pandemic. It was also due to the economic pressures facing many Dutch households. Inflation stabilised in 2024 and incomes rose for the first time since 2024, but this ... Read More
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Vacuum Cleaners in Norway
... desire for vacuum cleaners to provide the optimal time/effectiveness trade off. Accordingly, consumers are gravitating towards vacuum cleaners with a pronounced convenience profile that are perceived as minimising the time and effort associated with household ... Read More
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Food Preparation Appliances in Norway
... weakening demand at the end of the review period, as the appliances purchased during the COVID-19 crisis are still well within their useful lifespans. In addition, the food preparation appliances category is suffering from the ... Read More
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Refrigeration Appliances in the Netherlands
... this decline is the correlation between sales of built-in refrigeration appliances and the housing market. As built-in refrigeration appliances are typically installed in new or renovated homes, their sales often align with the number of ... Read More
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Food Preparation Appliances in Greece
... spending. Moreover, most types of food preparation appliances witnessed retail volume growth in the wake of the Coronavirus (COVID-19) pandemic, when consumers spent more time cooking at home. This reduced the need to purchase new ... Read More
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Home Laundry Appliances in Greece
... not focus as much on home laundry appliances. To balance out the focus on refrigeration appliances in the previous year, there was a very strong focus among retailers on home laundry appliances in 2024, as ... Read More
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Small Cooking Appliances in Greece
... the most dynamic category, posting further double-digit retail volume and current value growth in 2024. When first introduced, air fryers appealed mostly to single-person households. However, a growing appeal amongst families is driving a demand ... Read More
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Dishwashers in Poland
... viewing dishwashers as non-essential luxury items, especially in the context of high living costs and tighter household budgets. Nonetheless, household penetration of dishwashers is rising at a pace and should reach over 55% in 2024. ... Read More
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Food Preparation Appliances in Poland
... to a stronger emphasis on home-made meals and fresh ingredients. Food preparation appliances offer convenience and time-saving benefits when preparing meals. Blenders and mixers simplify the process of chopping, blending and mixing ingredients, reducing the ... Read More
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Vacuum Cleaners in Poland
... flexibility in contrast to traditional cylinder vacuum cleaners. Stick models are lightweight, easy to manoeuvre, and often come with rechargeable batteries, making them suitable for quick, everyday cleaning. They can also be stored in small ... Read More
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Home Laundry Appliances in Portugal
... retail volume sales, especially following the surge in sales that occurred during the pandemic. Constraints on household budgets have limited the investment on replacements of old models unless it is essential. Manufacturers continue to invest ... Read More
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Home Laundry Appliances in Romania
... several years of high inflation rates and soaring costs of living, Romanians remain cautious with expenditure. Nevertheless, the higher minimum wage and improved pensions in 2024 made a positive impact on demand for home laundry ... Read More
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Personal Care Appliances in Romania
... personal looks. Over the review period, there have been big shifts in the male population’s approach to body grooming, with men becoming more inclined to invest time and money for body grooming. Consequently, personal care ... Read More
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Consumer Appliances in Greece
... growth in 2024. The trends in the housing market favoured major appliances, with increases in both construction and refurbishments in 2023 and 2024. The higher investment in the housing market drove growth for more premium ... Read More
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Consumer Appliances in the Netherlands
... households in 2024, but this increase in disposable income did not translate into higher spending across all categories of consumer appliances. The stagnating housing market led to lower-than-expected construction and a slowdown in sales of ... Read More
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Consumer Appliances in Hungary
... of the year. This has had a negative impact on demand for high-priced major appliances, in particular, as consumers have postponed replacement purchases. Essential products that are always needed in households, such as fridges, ovens ... Read More
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Air Treatment Products in Norway
... served to increase household price sensitivity and caution in purchasing behaviour. Households have been deferring the purchase of big-ticket items, which has had a particular impact on volume sales of split air conditioners. Split air ... Read More
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Large Cooking Appliances in the Netherlands
... in the housing market, where both new constructions and existing home sales fell short of expectations, with the cost of borrowing increasing due to higher interest rates. Consumers also delayed major home improvements and renovations ... Read More
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Dishwashers in Hungary
... owning a dishwasher is perceived not only as convenient for consumers, but also as offering water savings, which is important during times of high inflation. Euromonitor International's Dishwashers in Hungary report offers a comprehensive guide ... Read More
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