Category: Consumer Goods & Retailing
Norway Consumer Goods & Retailing
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Bleach in Norway
... harmful chemicals, which includes bleach. Bleach received a boost during the pandemic thanks to its well-recognised and effective sanitising properties, but volume sales fell back into decline thereafter. Older consumers still tend to favou... Euromonitor ... Read More
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Dishwashing in Norway
... still evident as many consumers remained price sensitive. The propensity to shop around for the best deals remains strong, with households trading down to lower priced brands and private label continuing to make strong gains ... Read More
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Polishes in Norway
... material sourcing, logistical expenses, rent, and salaries. This translated into higher pricing across the board. Euromonitor International's Polishes in Norway market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Surface Care in Norway
... product offerings. The year 2024 witnessed the launch of the multi-purpose cleaner Jif Allrent Sparkling Happiness, which claims on the packaging to be ‘suitable for all surfaces.’ The product is pH Neutral to make it ... Read More
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Laundry Care in Norway
... needs with new innovations and product developments in 2024. In liquid tablet detergents, A+ Colour Active 4 Caps offers power enzymes for better performance and tough stain removal, whilst keeping colours bright and offering ultra ... Read More
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Home Care in Norway
... in home care. With many households still suffering cost-of-living pressures and disposable income levels failing to keep pace, consumers had to make cutbacks. Consumer confidence remained weak resulting in strong price sensitivity when buying home ... Read More
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Toilet Care in Norway
... to increase the value for money proposition of their offerings. An example of this appeared in rim blocks with Domestos 3-in-1 Power Citrus which offers hygiene, limescale protection and freshness as key attributes. Also in ... Read More
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Air Care in Norway
... failed to keep pace with inflation, whilst interest rate hikes have lowered average disposable income. In air care, there was a stronger focus on price and value for money to attract consumers. Households were tempted ... Read More
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Home Insecticides in Norway
... harmful to their personal health and wellbeing. Consequently, there has been a noticeable shift towards chemical-free, natural alternatives, including home-made insecticide solutions. Euromonitor International's Home Insecticides in Norway market report offers a comprehensive guide to ... Read More
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Large Cooking Appliances in Norway
... longer interest rates. This environment is weakening consumer sentiment and negatively impacting households’ ability and willingness to spend on big-ticket items, such as large cooking appliances. More broadly, the weakness in the economic climate has ... Read More
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Vacuum Cleaners in Norway
... desire for vacuum cleaners to provide the optimal time/effectiveness trade off. Accordingly, consumers are gravitating towards vacuum cleaners with a pronounced convenience profile that are perceived as minimising the time and effort associated with household ... Read More
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Food Preparation Appliances in Norway
... weakening demand at the end of the review period, as the appliances purchased during the COVID-19 crisis are still well within their useful lifespans. In addition, the food preparation appliances category is suffering from the ... Read More
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Air Treatment Products in Norway
... served to increase household price sensitivity and caution in purchasing behaviour. Households have been deferring the purchase of big-ticket items, which has had a particular impact on volume sales of split air conditioners. Split air ... Read More
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Consumer Appliances in Norway
... higher for longer interest rates, combined with a sluggish housing market are serving to dampen household sentiment and, by extension, demand for appliances. Weak volume sales are also attributable to volume spikes during the height ... Read More
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Refrigeration Appliances in Norway
... appliances given the length of replacement cycles and the strong volume sales seen at the height of the COVID-19 pandemic, when people spent more time at home and focused on home cooking and stocking up ... Read More
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Home Laundry Appliances in Norway
... reducing consumers’ levels of disposable income and deterring households from spending on big-ticket items, such as home laundry appliances. Retailers have stated that cost of living pressures are evident in household purchasing patterns, with households ... Read More
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Microwaves in Norway
... inflation and higher for longer interest rates. With lower levels of disposable income, consumers have displayed greater caution and price sensitivity in their purchasing patterns. Another factor that has served as an impediment to volume ... Read More
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Dishwashers in Norway
... rates lowering household spending power and weakening consumer sentiment. Consumers are proving unwilling to invest in big-ticket items such as dishwashers when their finances are stretched. In addition, the sluggish housing market is reducing key ... Read More
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Small Cooking Appliances in Norway
... consumers’ spending power, with inflation and higher for longer interest rates serving to weaken levels of disposable income and undermine consumer confidence. In this environment, households are proving reluctant to spend on discretionary purchases, which ... Read More
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Personal Care Appliances in Norway
... categories register decline in volume terms in the final year of the review period. The positive performance of personal care appliances is being driven by rising sales of oral care appliances, which is being supported ... Read More
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Apparel Accessories in Norway
... to most apparel categories. With inflation rising in recent years, there has been a lower propensity to buy apparel in 2024. Norwegians love for the outdoors activities and exercise continue to be a main driver ... Read More
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Sportswear in Norway
... many stating that it was key for mental health. Norwegians, who are already very outdoorsy increased the frequency in which they partook in outdoor activities such as hiking, running, and skiing. As a result, the ... Read More
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Childrenswear in Norway
... at the same time as buying for themselves. The category received an upswing in performance in 2021 with the return towards normal lifestyles and the shift back towards in-store shopping. Like the overall apparel category, ... Read More
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Jeans in Norway
... jeans being a staple in most Norwegian’s wardrobes. The informal nature of the country’s work environment has meant that jeans is the preferred attire for many. While Norwegians do experiment with different styles and cuts ... Read More
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Footwear in Norway
... normal post-pandemic, notably sports footwear. Following this surge in demand, volume sales dissipated over 2023 and purchasing behaviour is still normalising in 2024. Falling inflation has put downward pressure on unit prices and value sales ... Read More
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