Category: Apparel
Europe Apparel
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Apparel and Footwear in France
... affecting childrenswear, gloomy weather during the first half of the year negatively affecting consumer footfall, and overall economic uncertainty leading to consumer price sensitivity. Whilst tourists and visitors flocked to Paris for the Olympics and ... Read More
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Apparel Accessories in France
... era of the pandemic restrictions and subsequent rebound once society reopened, against a backdrop of consumer price-sensitivity and the fact that many apparel accessories are not perceived as being essential. That said, the boost to ... Read More
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Menswear in the Netherlands
... looking to save money. Budget retail concepts such as Primark are attracting a larger volume of customers to the detriment of middle-priced retailers like WE and Jack Jones. Dutch consumers were still mindful of expenditure ... Read More
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Footwear in France
... the small growth seen last year. This is, in general, attributed to consumer price-sensitivity and the fact that good quality, robust footwear has a decent lifespan, thus does not necessarily need frequent repurchases. Added to ... Read More
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Menswear in Greece
... group - dominating the landscape. The popularity of these brands stems from their ability to quickly respond to emerging fashion trends, consistently refreshing their collections to stay relevant and appealing to consumers. Moreover, their strong ... Read More
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Childrenswear in the Netherlands
... general price increases but also a shift towards premium products influenced by design and fashion trends. The ‘mini me’ trend, which promotes apparel that resembles those in adult format, is also encouraging parents to buy ... Read More
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Jeans in the Netherlands
... a stronger emphasis on design, durability and sustainable production. There is growing awareness and concern about the impact of denim production on the environment with manufacturers and retailers addressing this issue by investing in sustainable ... Read More
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Apparel Accessories in Greece
... extent than the previous year. Ongoing economic challenges, including inflationary pressures and reduced disposable incomes, have made Greek consumers more price-sensitive, pushing them to prioritise essential goods over non-essentials like apparel accessories. Euromonitor International's Apparel ... Read More
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Footwear in Greece
... environment, where consumers are more price-conscious, there is a rising preference for investing in higher-quality, versatile footwear that offers better returns over time. At the same time, the rise of athleisure and the continued shift ... Read More
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Jeans in France
... The current poor performance of jeans is attributed to consumers’ price-sensitivity in light of an uncertain economic climate, along with the fact that jeans are durable garments, thus consumers are not yet in a replacement ... Read More
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Menswear in France
... still holds good potential, it cannot escape the widespread challenges which are placing pressure on apparel overall. Euromonitor International's Menswear in France report offers a comprehensive guide to the size and shape of the market ... Read More
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Womenswear in the Netherlands
... this was reflected in growing demand for affordable and discounted fast fashion, notably from mainstream chains such as H&M and Primark. The mid-price segment faced challenges and noted a contraction in demand while luxury womenswear ... Read More
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Jeans in Greece
... acceptance of leisurewear in formal settings, including the workplace. Changing climatic conditions also play a role, with shorter winters delaying the demand for winter apparel and prolonging the use of jeans throughout the year. While ... Read More
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Hosiery in France
... volume terms, along with non-sheer hosiery managing to achieve marginally positive value sales. The ongoing shift away from formal wear in favour of more comfortable clothing, accelerated by hybrid working models, is a major factor ... Read More
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Womenswear in France
... dress up for out-of-home occasions again, after the era of restrictions. However, the current uncertain economic environment means consumers are now less willing to invest in non-essential purchases. We also note a trading down effect, ... Read More
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Apparel Accessories in the Netherlands
... as style complements. Retailers are responding to this growing demand by expanding their product ranges. While most products enjoyed steady growth in 2024, sales are influenced by the need to secure deals and discounts when ... Read More
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Childrenswear in Greece
... and tear of active play. Simplicity in design is also key, with fastenings like elastic waistbands preferred over buttons or zippers for ease of use. Durability is a major factor as children tend not to ... Read More
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Childrenswear in France
... grow out of their clothes quickly, and it is easy to find (and sell) good quality second-hand apparel for children. We also note that mothers are more inclined to purchase items for children, with women ... Read More
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Hosiery in Greece
... designs, moving away from the plain cotton socks of the past. This change is largely driven by the influence of social media and fashion influencers, who have turned items of hosiery into statement pieces rather ... Read More
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Hosiery in the Netherlands
... Dutch consumers looked for discounts especially in non-sheer hosiery. Sheer hosiery sales were impacted as people restricted purchases of more expensive items, with consumers shifting to more affordable substitutes. Budget and discount retailers such as ... Read More
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Sportswear in the Netherlands
... while adopting preventive measures to extend the quality of life and avoid disease. This is triggering demand for sportswear including footwear translating into sustained volume and current value growth in 2024. Added to this, the ... Read More
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Sportswear in Greece
... Demand for sportswear accelerated during the pandemic, when home-working patterns led many to adopt sportswear as the go-to choice for everyday outfits. However, even though many Greek consumers have now returned to office settings and ... Read More
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Sportswear in France
... be popular among younger urban men Euromonitor International's Sportswear in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Footwear in the Netherlands
... labour costs, requiring consumers to pay a higher price as occurred during the previous year. Women’s and children’s footwear registered the highest growth, driven by heavier marketing investment from manufacturers. More frequent launches encouraged consumers ... Read More
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Womenswear in Greece
... playing a key role in this expansion, despite facing stiff competition from multinational giants like Zara, H&M, and Shein. Although these local brands may lack the extensive resources and economies of scale of their larger ... Read More
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