Category: Consumer Goods & Retailing
Romania Consumer Goods & Retailing
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Writing Instruments in Romania
... tools, has contributed to a noticeable decline in demand for traditional writing products such as pens, pencils, and notebooks. As more educational content and professional interactions shift to digital platforms, the need for conventional writing ... Read More
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Bags and Luggage in Romania
... international travel resumed and domestic tourism rose, demand surged for luggage, with a notable preference for durable and ergonomic luggage. Romanian consumers increasingly sought bags and luggage that not only fulfilled practical requirements but also ... Read More
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Personal Accessories in Romania
... Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It ... Read More
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Jewellery in Romania
... a rising demand for premium and investment pieces. As such, fine jewellery was the best performing category with retail value sales growth of 13%. This uplift in growth reflects a growing inclination toward luxury and ... Read More
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Traditional and Connected Watches in Romania
... stronger performance than traditional watches, being the best performing category with 25% retail value growth. The surge in demand can be attributed to the growing interest in multifunctional devices that seamlessly integrate into daily life, ... Read More
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Microwaves in Romania
... consumers seek the best price/quality ratio and will often delay their purchasing decision and wait until their favourite product goes on sale. With prices rising, buy now, pay later credit solutions have become more common ... Read More
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Dishwashers in Romania
... dishes by hand, although the perception of dishwashers is evolving. Romanians are attracted by these appliances and are becoming more informed about the benefits of dishwashers. Consumers are gravitating towards products with low energy and ... Read More
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Food Preparation Appliances in Romania
... and on optimising their supply chain so that they can offer more attractive prices. Promotions and discounts have become the norm in food preparation appliances and carry significant weight for the purchasing decision. Black Friday ... Read More
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Air Treatment Products in Romania
... for air treatment products, especially in urban areas where the amount of green space is considerably lower than WHO or EU recommendations. Air treatment appliances remain a highly seasonal category, with most of the sales ... Read More
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Home Laundry Appliances in Romania
... several years of high inflation rates and soaring costs of living, Romanians remain cautious with expenditure. Nevertheless, the higher minimum wage and improved pensions in 2024 made a positive impact on demand for home laundry ... Read More
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Personal Care Appliances in Romania
... personal looks. Over the review period, there have been big shifts in the male population’s approach to body grooming, with men becoming more inclined to invest time and money for body grooming. Consequently, personal care ... Read More
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Vacuum Cleaners in Romania
... the options thoroughly and to gravitate around products with multiple benefits and innovations. Technological evolution is becoming an increasingly important factor, and more consumers are becoming aware of smart connected appliances. In addition, discounting and ... Read More
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Refrigeration Appliances in Romania
... and consumer purchasing power in decline, Romanians have become more reluctant to spend on big ticket items, including refrigeration appliances. In addition, consumers have become more price sensitive and more inclined to purchase private label. ... Read More
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Large Cooking Appliances in Romania
... cooking appliances registered a timid increase, compared to more vigorous growth in current value terms. This reflects the impact of both stubborn inflation and premiumisation. With a growing number of credit solutions, Romanians preferred to ... Read More
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Small Cooking Appliances in Romania
... cook in a healthy fashion are now more popular, and this is reflected in the positive evolution of small cooking appliances in 2024, in both volume and value terms. Air fryers grew at the fastest ... Read More
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Consumer Appliances in Romania
... of Romanians to make large investments in times of economic uncertainty. Small appliances registered an increase in volume terms, helped by product diversification, numerous discounts, rising consumer education and more sophisticated demands. The burgeoning coffee... ... Read More
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Hosiery in Romania
... for patterned, textured, and colourful designs. From classic fishnet and lace to bold colours and prints, this shift toward expressive styles is influenced by fashion trends and social media content. Hosiery is becoming increasingly diverse, ... Read More
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Menswear in Romania
... wardrobes, with many consumers seeking affordable yet stylish options. Male consumers are more likely to go for practical apparel solutions and favour having a small number of good quality items, rather than having a full ... Read More
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Womenswear in Romania
... by rising demand for both higher quality and affordable womenswear. There has also been rapid growth in the Asian e-commerce brands Shein and Temu, which attract consumers with exceptionally low prices and discounted goods. These ... Read More
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Apparel Accessories in Romania
... cold weather and seasonal shifts, woollen scarves and beanies are very popular in Romania. The difficult economic context has sustained sales of apparel accessories since they are an affordable way to upgrade one’s look. Given ... Read More
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Sportswear in Romania
... active lifestyles and gravitating toward versatile, fashionable athletic wear for both leisure and sport. Indeed, while a growing group of consumers have turned to sports (especially since the COVID-19 crisis), in line with the growing ... Read More
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Apparel and Footwear in Romania
... adapting to post-pandemic consumer expectations where both style and practicality are sought after when buying apparel and footwear. Although price sensitivity remains a significant factor, Romanians are showing an increasing interest in quality and fashionable ... Read More
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Footwear in Romania
... their children’s shoes to provide comfort and ensure healthy development of the feet. Since children’s feet are also growing, the frequency of purchase is often greater than for adults. Euromonitor International's Footwear in Romania report ... Read More
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Childrenswear in Romania
... the most dynamic categories in apparel and footwear. This shift also reflects the rising influence of kids’ preferences on brand choice, which is in turn shaped by exposure to social media and brand awareness from ... Read More
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Jeans in Romania
... work to social settings. Nevertheless, cocooning remains an important trend in the country, as some consumers prefer to stay at home, given the ongoing higher costs of living. In addition, there are still many Romanians ... Read More
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