Category: Consumer Goods & Retailing
Sweden Consumer Goods & Retailing
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Home Care in Sweden
... growth was primarily driven by price increases, with the rate of these increases slowing as inflationary pressures eased. The deceleration in pricing was in line broader economic adjustments as Swedish households adapted to a more ... Read More
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Dishwashing in Sweden
... pre-measured, mess-free solution that saves time and effort while minimising waste and spillage. These qualities align with a broader trend of reducing the effort required for household chores. Their convenience offer makes automatic dishwashing tablets ... Read More
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Air Care in Sweden
... with a stronger emphasis on perceived value for money. Swedish consumers increasingly prioritise products that offer enhanced efficacy and longer-lasting performance, with this trend being particularly evident in air care. Euromonitor International's Air Care in ... Read More
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Surface Care in Sweden
... through attribute bundling. By combining multiple benefits into a single product, companies aim to strengthen their value proposition in a competitive market. Euromonitor International's Surface Care in Sweden market report offers a comprehensive guide to ... Read More
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Toilet Care in Sweden
... feeling a growing sense of responsibility to make choices that contribute to environmental stewardship. As a result, sustainability has become a key factor influencing purchasing decisions – Swedish consumers are more likely to select products ... Read More
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Polishes in Sweden
... disrupted global supply chains and created material shortages, sourcing challenges, logistical bottlenecks and increased labour costs. However, these inflationary pressures have gradually eased, and by 2024, the rate of price growth moderated. Euromonitor International's Polishes ... Read More
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Bleach in Sweden
... has been compounded by a glaring absence of product development and innovation. In fact, there has been no discernible advancement or new product launches in 2024 or the latter years of the review period. Such ... Read More
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Laundry Care in Sweden
... to handle, easier to store due to their compact nature and simplify the process of dosing. Their ability to dissolve more efficiently in both hot and cold water ensures reduced residue on clothing, addressing a ... Read More
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Home Insecticides in Sweden
... those that deliver quick and immediate results. Beyond short-term effectiveness, formulations that offer extended protection against reinfestation hold particular appeal. As such, manufacturers have been strategically positioning... Euromonitor International's Home Insecticides in Sweden market report ... Read More
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Menswear in Sweden
... prices. Euromonitor International's Menswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution ... Read More
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Apparel Accessories in Sweden
... purchases, as they were easier to postpone during times of financial constraint. However, demand remained steady in 2024, driven by Sweden's harsh and unpredictable climate, along with the strong preference for outdoor activities regardless of ... Read More
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Footwear in Sweden
... market began to stabilise, and retail volume declined in 2023. However, this correction in the sports goods segment continued into 2024, with sports footwear recording a decline in retail value. Consequently, it was women’s footwear ... Read More
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Childrenswear in Sweden
... Stagnating birth rates negatively impacted sales, with Sweden experiencing a decreasing population of children aged 0-14 years. While inflation contributed to higher-value sales, volume growth remained under pressure. However, parents, especially moth... Euromonitor International's Childrenswear ... Read More
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Womenswear in Sweden
... performance showed improvement compared to 2023, while value growth slowed, primarily due to subsiding inflation. Rising living costs, frequent discounting, and extended sales periods dampened consumer spending in 2024. Despite these challenges, womenswear outperformed man... ... Read More
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Sportswear in Sweden
... wellness rose. This correction continued into 2024, with sportswear recording a decline in retail value and volume sales. Euromonitor International's Sportswear in Sweden report offers a comprehensive guide to the size and shape of the ... Read More
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Jeans in Sweden
... long been a staple in Swedish wardrobes, with many consumers opting for durable, premium alternatives. As a result, it became easier for Swedes to postpone purchasing jeans in 2024, particularly given the rising cost of ... Read More
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Hosiery in Sweden
... consumers typically bought hosiery in multi-packs, especially in grocery stores, where it remained a low-margin, supplementary purchase. The wear-and-tear nature of hosiery made it difficult for manufacturers to add significant value to the product, and ... Read More
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Apparel and Footwear in Sweden
... and frequent discounting continued to pressure margins. While the ongoing trend towards premiumisation supported retail value growth, this was tempered by price sensitivity among consumers, particularly due to the rising cost of living. However, stable ... Read More
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Bags and Luggage in Sweden
... Travel demand in Sweden remained robust, with many Swedes continuing to take trips abroad. However, due to the rising cost of living, in 2023 and 2024 there was a noticeable shift towards shorter trips, both ... Read More
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Jewellery in Sweden
... declined in 2023 and 2024 as inflation and rising living costs caused many consumers to postpone or scale down their celebrations. This impacted both fine and costume jewellery, with fine jewellery, particularly engagement rings and ... Read More
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Writing Instruments in Sweden
... notable decline in 2020 during the COVID-19 pandemic, followed by a resurgence post-pandemic, with people returning to offices, schools, and universities to a greater extent. However, the resurgence was not as notable as seen in ... Read More
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Personal Accessories in Sweden
... living, leading to more cautious spending on certain items, such as fine jewellery, which was further challenged by a decline in engagement and weddings due to rising price sensitivity. However, while inflation and rising prices ... Read More
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Traditional and Connected Watches in Sweden
... of 4%, being lower than the growth recorded over the review period. This lower growth was especially noted in high end, luxury watches, with sales falling compared to the COVID-19 pandemic rebound years. However, traditional ... Read More
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Refrigeration Appliances in Sweden
... the pandemic, but household spending priorities have shifted in the aftermath, with higher spending on activities, services and experiences in 2024. Investments in the kitchen are a relatively low priority by comparison. The weak economic ... Read More
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Large Cooking Appliances in Sweden
... feeling the impact of this trend in 2024. More broadly, the current weakness in the economic climate has led to a slowdown in the housing market, leading to low demand for large cooking appliances. This ... Read More
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