Category: Consumer Goods & Retailing
Hungary Consumer Goods & Retailing
-
Surface Care in Hungary
... and bathroom cleaners. Window/glass cleaners also recorded an increase in retail volume, thanks to wider product availability and the trend towards frequent window cleaning. However, there was also an increased preference for multi-purpose cleaners, which ... Read More
-
Laundry Care in Hungary
... products or those available on promotion. Many simply could not afford to use premium laundry care products for everyday use. This resulted in a significant volume decline for fine fabric detergents, specifically those designed for ... Read More
-
Polishes in Hungary
... volume sales in 2024, although there was a modest increase in value sales, largely driven by price increases. In addition to rising prices, manufacturers did not support these products, with a lack of promotional activity ... Read More
-
Dishwashing in Hungary
... time-saving advantages provided by dishwashers, in keeping with a movement towards busier lifestyles. By contrast, hand dishwashing products experienced only slight current value growth and a decline in volume due to growing preference for automati... ... Read More
-
Toilet Care in Hungary
... Unlike bleach, which has seen a steady decline due to concerns over its strong chemical composition and environmental impact, toilet care products are favoured for their perceived less harsh ingredients and proven effectiveness in maintaining ... Read More
-
Home Care in Hungary
... Major segments such as liquid fabric softeners, concentrated powder detergents, and other detergents lost popularity as consumers prioritised affordability, seeking discounted products or bulk packaging deals. On the plus side... Euromonitor International's Home Care in ... Read More
-
Bleach in Hungary
... consumers have increasingly shifted towards products with fewer chemicals, driven by growing concerns about the environment and health. Moreover, bleach has seen minimal innovation and limited promotional efforts, with manufacturers opting to focus on more ... Read More
-
Home Insecticides in Hungary
... valuing their high effectiveness, affordability, convenience, and easy availability. Euromonitor International's Home Insecticides in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
-
Air Care in Hungary
... continued to see positive retail volume growth. Many consumers value these air care options for their long-lasting, relaxing effects, value for money and convenience. Additionally, environmentally-friendly solutions, including recyclable packaging, emerged as a sig... Euromonitor ... Read More
-
Food Preparation Appliances in Hungary
... cost of living has led to heightened budget consciousness and the rationalising of spending to focus on essentials. In this context, products from the food preparation appliances category have not usually been seen as necessary ... Read More
-
Large Cooking Appliances in Hungary
... took a hit during a period of high inflation. Therefore, all products within the large cooking appliances category have seen falling volume sales despite the situation with inflation significantly easing during the second half of ... Read More
-
Microwaves in Hungary
... end of the review period than other major appliances. The significantly lower prices of microwaves compared with other major appliances are the main reason for the category’s relatively resilient performance. In addition, consumers have returned ... Read More
-
Personal Care Appliances in Hungary
... is expected to register a gain in volume during the year. Increasing promotional activity, rising consumer awareness, and innovative products that make life easier for consumers have fuelled the growth of these appliances. Euromonitor International's ... Read More
-
Consumer Appliances in Hungary
... of the year. This has had a negative impact on demand for high-priced major appliances, in particular, as consumers have postponed replacement purchases. Essential products that are always needed in households, such as fridges, ovens ... Read More
-
Dishwashers in Hungary
... owning a dishwasher is perceived not only as convenient for consumers, but also as offering water savings, which is important during times of high inflation. Euromonitor International's Dishwashers in Hungary report offers a comprehensive guide ... Read More
-
Small Cooking Appliances in Hungary
... machines and breadmakers. Price increases have often discouraged consumers from purchasing newer variants of these products in the final year of the review period. Euromonitor International's Small Cooking Appliances in Hungary report offers a comprehensive ... Read More
-
Air Treatment Products in Hungary
... summer period and small price increases compared to the previous year have led to more consumers being willing to purchase air treatment products. Euromonitor International's Air Treatment Products in Hungary report offers a comprehensive guide ... Read More
-
Vacuum Cleaners in Hungary
... the convenience that consumers are looking for and have already achieved a deep level of penetration in Hungarian households. This has affected the total volume sales of vacuum cleaners, which have been declining in 2024. ... Read More
-
Refrigeration Appliances in Hungary
... current terms, mostly supported by increasing prices. However, these increases in price were significantly lower than in 2023, so that the impact on volume sales has been less marked than in the previous year. Euromonitor ... Read More
-
Home Laundry Appliances in Hungary
... very high prices commanded by such products, although prices have risen less significantly in 2024 than in the previous year. This trend has particularly affected volume sales of higher priced automatic washer dryers, which tend ... Read More
-
Childrenswear in Hungary
... seeing the strongest value growth across apparel and footwear, driven by the high emphasis parents place on ensuring their children are well-dressed – even in times of inflationary pressures and economic uncertainty. Moreso, it is ... Read More
-
Jeans in Hungary
... Economy jeans is seeing the strongest volume growth in men’s jeans, however, in women’s jeans, both economy jeans and super premium jeans are seeing the same levels of volume sales. Euromonitor International's Jeans in Hungary ... Read More
-
Sportswear in Hungary
... and feature more detailed designs. This is further supported by styles worn and promoted by sports celebrities. For example, as seen with Dominik Szoboszlai, a Hungarian professional footballer who plays as a midfielder for Premier ... Read More
-
Footwear in Hungary
... and prestigious sneakers leading the charge. Notably, limited-edition sneakers tend to sell out quickly, which gives them a more exclusive and desirable image, inspiring collectors to hunt for these products and being prepared to pay ... Read More
-
Womenswear in Hungary
... higher-end products selling at higher prices, thus pushing up value sales. Womenswear also benefits from sales of designer goods by inbound tourists. However, on the other hand, ongoing price sensitivity means affordable brands remain popular ... Read More
Research Assistance
