Category: Consumer Goods & Retailing
Estonia Consumer Goods & Retailing
-
Bleach in Estonia
... concerned about the chemical content of bleach and are opting for safer products in terms of the environment and also health. Euromonitor International's Bleach in Estonia market report offers a comprehensive guide to the size ... Read More
-
Dishwashing in Estonia
... to return to hand washing dishes, even during tough economic times. Price inflation continues during the year, particularly after the VAT hike at the beginning of 2024. Despite this shift, hand dishwashing remains popular in ... Read More
-
Surface Care in Estonia
... their perceived value for money as well as their convenience. By opting for a single product, it can effectively replace several specialised cleaners, saving money. Though a much smaller product area, descales are also performing ... Read More
-
Air Care in Estonia
... terms is supported by continuous price inflation in the year. The standout performer in 2024 is again liquid air fresheners thanks to an increasing range on offer, more premium fragrances, and attractive packaging that ensures ... Read More
-
Polishes in Estonia
... surface care products that offer similar cleaning properties and are also generally more affordable. With modern homes increasingly having chrome and metal surfaces, metal polish is recording the least decline in the year. Euromonitor International's ... Read More
-
Home Care in Estonia
... of the local economy, this price hike has impacted consumer confidence in the country. To encourage sales and maintain their positions, home care players have significantly increased promotions in the year, reaching levels seen in ... Read More
-
Toilet Care in Estonia
... in Estonia compared to neighbouring Baltic markets due to the VAT increase at the beginning of the year. Euromonitor International's Toilet Care in Estonia market report offers a comprehensive guide to the size and shape ... Read More
-
Laundry Care in Estonia
... confidence, leading to declining overall volume sales. Euromonitor International's Laundry Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
-
Home Insecticides in Estonia
... insect numbers, it still caused enough of a problem for Estonians to drive demand for these products. Insecticide baits are registering the highest volume growth in the year, becoming a preferred choice amongst consumers as ... Read More
-
Estonia Cigars, Cigarillos and Smoking Tobacco
... growth, compared to 2022, while smoking tobacco saw a stronger decline in retail volume sales. Cigars, albeit from a lower sales base than cigarillos, continued to post the fastest retail volume growth in 2023. This ... Read More
-
Estonia Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... the major competitors to regular combustible cigarettes. These product types benefit from a perception of being “less harmful to health” alternatives to regular cigarettes. This has seen growing interest in e-vapour products and latterly heated ... Read More
-
Estonia Cigarettes
... habit. However, the major reason for the fall in demand is strong and growing competition from other types of products in the industry, especially new generation options like heated tobacco and e-vapour products. Euromonitor International's ... Read More
-
Estonia Tobacco
... was underpinned by heightened health concerns as well as an increase in excise taxes and high inflationary pressure on energy and transportation costs, making cigarettes more expensive. In this vein, regular cigarettes continued to lose ... Read More
-
Estonia Deodorants
... their social and professional lives and participating in activities such as sport. The 2020 pandemic lockdowns negatively impacted deodorants, as people spent significant amounts of time at home, and there was less demand for deodorants. ... Read More
-
Estonia Colour Cosmetics
... on quality regarding their colour cosmetic goods. As a result, market leader L'Oreal slightly lost share in the mass segment, with innovative and high-quality brands, such as Essence, gaining ground. Euromonitor International's Colour Cosmetics in ... Read More
-
Estonia Mass Beauty and Personal Care
... vast majority of sales are generated by mass products. Key areas for retail volume growth included men's grooming and skin care, with consumers remaining focused on facial skin care following the outbreak of COVID-19. During ... Read More
-
Estonia Premium Beauty and Personal Care
... educated about the ingredients in skin care, premium skin care drives the highest levels of growth, boosted by facial care. More consumers are willing to invest in premium facial care above other skin care products, ... Read More
-
Estonia Fragrances
... sets/kits recording the deepest retail volume decline. Premium segments are appealing to consumers, with entry-level premium fragrances affordable for the vast majority of consumers who appreciate affordable luxury during stressful times. In addition, with premium ... Read More
-
Estonia Oral Care
... education and rising beauty standards, plus ongoing costs of visiting the dentist, have driven growth in oral care and are set to aid sales across the forecast period. Euromonitor International's Oral Care in Estonia report ... Read More
-
Estonia Baby and Child-Specific Products
... volume growth struggling in areas including nappy (diaper) rash treatment and baby wipes. However, as parents remained keen to invest in products for their children's health, expensive and higher-quality products continued to sell, with retail ... Read More
-
Estonia Depilatories
... the warm weather in 2023 driving higher sales, with a significant and stand out performance for hair remover/bleach. Veet was the major player in the bleaches and hair removal category in, with the increase in ... Read More
-
Estonia Beauty and Personal Care
... which led retail volume growth in areas such as skin care, colour cosmetics, and baby and child-specific products. Euromonitor International's Beauty and Personal Care in Estonia report offers a comprehensive guide to the size and ... Read More
-
Estonia Hair Care
... in 2023, while professional hair care had a standout performance in both retail value and volume growth. This product area has a strong opportunity for growth, with growth set to continue over the forecast period ... Read More
-
Estonia Skin Care
... some level of economic uncertainty, consumers continued to invested in their skin health, with many viewing it as an essential. Euromonitor International's Skin Care in Estonia report offers a comprehensive guide to the size and ... Read More
-
Estonia Men's Grooming
... COVID-19 lockdowns, with current value and volume declines, 2022 and 2023 saw heightened demand. This increase was in line with the return to work, social activities, and the gym, fuelling product demand. In addition, the ... Read More
Research Assistance
