Category: Consumer Goods & Retailing
Estonia Consumer Goods & Retailing
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Estonia Cigars, Cigarillos and Smoking Tobacco
... growth, compared to 2022, while smoking tobacco saw a stronger decline in retail volume sales. Cigars, albeit from a lower sales base than cigarillos, continued to post the fastest retail volume growth in 2023. This ... Read More
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Estonia Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... the major competitors to regular combustible cigarettes. These product types benefit from a perception of being “less harmful to health” alternatives to regular cigarettes. This has seen growing interest in e-vapour products and latterly heated ... Read More
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Estonia Cigarettes
... habit. However, the major reason for the fall in demand is strong and growing competition from other types of products in the industry, especially new generation options like heated tobacco and e-vapour products. Euromonitor International's ... Read More
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Estonia Tobacco
... was underpinned by heightened health concerns as well as an increase in excise taxes and high inflationary pressure on energy and transportation costs, making cigarettes more expensive. In this vein, regular cigarettes continued to lose ... Read More
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Estonia Deodorants
... their social and professional lives and participating in activities such as sport. The 2020 pandemic lockdowns negatively impacted deodorants, as people spent significant amounts of time at home, and there was less demand for deodorants. ... Read More
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Estonia Colour Cosmetics
... on quality regarding their colour cosmetic goods. As a result, market leader L'Oreal slightly lost share in the mass segment, with innovative and high-quality brands, such as Essence, gaining ground. Euromonitor International's Colour Cosmetics in ... Read More
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Estonia Mass Beauty and Personal Care
... vast majority of sales are generated by mass products. Key areas for retail volume growth included men's grooming and skin care, with consumers remaining focused on facial skin care following the outbreak of COVID-19. During ... Read More
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Estonia Premium Beauty and Personal Care
... educated about the ingredients in skin care, premium skin care drives the highest levels of growth, boosted by facial care. More consumers are willing to invest in premium facial care above other skin care products, ... Read More
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Estonia Fragrances
... sets/kits recording the deepest retail volume decline. Premium segments are appealing to consumers, with entry-level premium fragrances affordable for the vast majority of consumers who appreciate affordable luxury during stressful times. In addition, with premium ... Read More
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Estonia Oral Care
... education and rising beauty standards, plus ongoing costs of visiting the dentist, have driven growth in oral care and are set to aid sales across the forecast period. Euromonitor International's Oral Care in Estonia report ... Read More
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Estonia Baby and Child-Specific Products
... volume growth struggling in areas including nappy (diaper) rash treatment and baby wipes. However, as parents remained keen to invest in products for their children's health, expensive and higher-quality products continued to sell, with retail ... Read More
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Estonia Depilatories
... the warm weather in 2023 driving higher sales, with a significant and stand out performance for hair remover/bleach. Veet was the major player in the bleaches and hair removal category in, with the increase in ... Read More
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Estonia Beauty and Personal Care
... which led retail volume growth in areas such as skin care, colour cosmetics, and baby and child-specific products. Euromonitor International's Beauty and Personal Care in Estonia report offers a comprehensive guide to the size and ... Read More
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Estonia Hair Care
... in 2023, while professional hair care had a standout performance in both retail value and volume growth. This product area has a strong opportunity for growth, with growth set to continue over the forecast period ... Read More
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Estonia Skin Care
... some level of economic uncertainty, consumers continued to invested in their skin health, with many viewing it as an essential. Euromonitor International's Skin Care in Estonia report offers a comprehensive guide to the size and ... Read More
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Estonia Men's Grooming
... COVID-19 lockdowns, with current value and volume declines, 2022 and 2023 saw heightened demand. This increase was in line with the return to work, social activities, and the gym, fuelling product demand. In addition, the ... Read More
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Estonia Sun Care
... the warm weather in the country. In addition, sales were driven following the lifting of pandemic restrictions and the return of local and international tourism in Estonia. After sun and self-tanning products have very limited ... Read More
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Estonia Bath and Shower
... soap. Euromonitor International's Bath and Shower in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you ... Read More
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Rx/Reimbursement Adult Incontinence in Estonia
... associated with limited funding through Rx channels. Moderate/heavy adult incontinence products remained the preferred choice for consumers diagnosed with more severe incontinence issues, contributing to the overall positive performance of the product area. Euromonitor International's ... Read More
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Tissue and Hygiene in Estonia
... a significant driving force. Secondly, the trend towards an active lifestyle significantly bolstered categories like tampons, facial cleansing wipes, and boxed facial tissues. Thirdly, an increased emphasis on personal hygiene contributed notably to mar... Euromonitor ... Read More
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Retail Tissue in Estonia
... awareness and evolving lifestyle trends. The increasing emphasis on personal care, coupled with a growing preference for products that promote hygiene and convenience, fuelled the robust demand for boxed facial tissues. Moreover, the surge in ... Read More
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Menstrual Care in Estonia
... in the country. Slim/thin/ultra-thin towels with wings emerged as the frontrunners in 2023, experiencing the most rapid volume growth. Their popularity stems from innovative design features and the utilisation of materials prioritising utmost comfort during ... Read More
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Away-From-Home Tissue and Hygiene in Estonia
... the country. Away-from-home toilet paper experienced the fastest volume growth in 2023, primarily fuelled by the resumption of full operations in various institutions such as restaurants, hotels, offices, and public facilities. The influx of Ukrainians, ... Read More
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Nappies/Diapers/Pants in Estonia
... diapers, and pants. Economic factors, social trends, and changing demographics all played a role in shaping the declining birth rate, thereby impacting the overall demand for baby care products. Euromonitor International's Nappies/Diapers/Pants in Estonia report ... Read More
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Wipes in Estonia
... volume growth in 2023, emerging as the fastest-growing category within wipes. This surge in demand can be attributed to an increased emphasis on personal hygiene among consumers, who are increasingly seeking convenient and effective solutions ... Read More
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