Category: Consumer Goods & Retailing
Poland Consumer Goods & Retailing
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Home Insecticides in Poland
... This has driven demand for home insecticides over a longer period. Euromonitor International's Home Insecticides in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Toilet Care in Poland
... Consumers prioritise products that offer both high performance and pleasant scents, which helps to drive interest in novel offerings. Euromonitor International's Toilet Care in Poland market report offers a comprehensive guide to the size and ... Read More
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Bleach in Poland
... the environment, as well as less versatile than products such as multi-purpose cleaners. Sales volumes are also decreasing, despite occasional efforts to revive the category through new scents or improved formulations, which have failed to ... Read More
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Polishes in Poland
... Euromonitor International's Polishes in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you ... Read More
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Dishwashing in Poland
... As more households adopt dishwashers, the demand for automatic dishwashing products, such as specialised detergents, rinse aids, and dishwasher friendly formulations, is expanding rapidly. Euromonitor International's Dishwashing in Poland market report offers a comprehensive guide ... Read More
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Laundry Care in Poland
... demand despite the rising cost of living seen towards the end of the review period. However, consumers became more price conscious and sought more affordable options in the laundry care category. In this environment, private ... Read More
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Surface Care in Poland
... unique fragrances, which enhance the cleaning experience and help to differentiate products in a competitive market. Euromonitor International's Surface Care in Poland market report offers a comprehensive guide to the size and shape of the ... Read More
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Air Care in Poland
... freshness and comfort are considered particularly appealing. Euromonitor International's Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Home Care in Poland
... slowed with inflation moderating compared to the previous year, though price sensitive purchasing behaviour remained prevalent. Eco-friendly product lines and private labels continued to gain momentum, supported by increased consumer awareness of sustainability and cost ... Read More
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Traditional and Connected Watches in Poland
... more advanced accessories, leading connected watches to be the best performing category. This category caters to a technologically savvy, digital-oriented audience that differs from the clientele of traditional mechanical watches. Smart wearables were the top ... Read More
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Jewellery in Poland
... among Polish consumers during the year. Brands like Apart successfully catered to this trend, releasing product lines with floral accents using colourful gems. This shift in consumer preference away from minimalist styles reflected a growing ... Read More
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Writing Instruments in Poland
... technology in schools and universities, is a significant challenge for sales. This challenges growth for traditional writing and colouring instruments, as students increasingly use laptops and tablets for in-class and homework assignments, along with the ... Read More
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Personal Accessories in Poland
... especially within the luxury segment. Demand grew for interesting, unique designs as consumers embraced more expressive and distinct fashion. After a period of minimalism being popular in aesthetics, especially in jewellery, Polish shoppers were looking ... Read More
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Bags and Luggage in Poland
... over the summer months, driven by competitive pricing from travel agencies and the growing appeal of popular destinations. However, despite this travel surge, luggage sales have unexpectedly slowed down, recording value growth of 2% in ... Read More
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Home Laundry Appliances in Poland
... sales are primarily driven by replacement cycles rather than new purchases, reflecting the maturity of this category. Consumers typically look for replacements that offer upgrades in terms of energy efficiency, water conservation, and advanced features ... Read More
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Microwaves in Poland
... towards higher-value microwaves and price increases within the category. Overall, microwave penetration remains relatively low in Polish households, standing at 37% in 2024. Growing acceptance and understanding of the safety of microwave technology is driving ... Read More
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Personal Care Appliances in Poland
... are delaying replacements and opting for multifunctional devices. The moderate current value growth reflects a shift towards premium, feature-rich appliances, even as volume sales come under pressure. The steady growth in oral care appliances, including ... Read More
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Air Treatment Products in Poland
... heat. Advanced technology fans, such as those from Dyson, gained popularity due to their innovative designs, enhanced air circulation, and additional features like air purification. These fans offer a portable, energy-efficient, and cost-effective alternative to ... Read More
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Dishwashers in Poland
... viewing dishwashers as non-essential luxury items, especially in the context of high living costs and tighter household budgets. Nonetheless, household penetration of dishwashers is rising at a pace and should reach over 55% in 2024. ... Read More
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Food Preparation Appliances in Poland
... to a stronger emphasis on home-made meals and fresh ingredients. Food preparation appliances offer convenience and time-saving benefits when preparing meals. Blenders and mixers simplify the process of chopping, blending and mixing ingredients, reducing the ... Read More
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Vacuum Cleaners in Poland
... flexibility in contrast to traditional cylinder vacuum cleaners. Stick models are lightweight, easy to manoeuvre, and often come with rechargeable batteries, making them suitable for quick, everyday cleaning. They can also be stored in small ... Read More
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Consumer Appliances in Poland
... consumer confidence remains weak and financing costs are high in 2024, there are indications of a gradual stabilisation in inflation rates, which has supported a recovery in consumer spending. Categories showing moderate volume growth are ... Read More
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Refrigeration Appliances in Poland
... volume sales of fridge freezers compared to separate fridges and freezers where sales continued to decline. The purchase of new appliances is still weakened by the slowdown in the housing market, as fewer people move ... Read More
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Small Cooking Appliances in Poland
... cooking at home since the onset of the COVID-19 pandemic driving sales of small cooking appliances. Poles are drawn to key features, such as the compact design and ease of use, making them suitable for ... Read More
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Large Cooking Appliances in Poland
... established as the most popular format of built-in hobs among Polish consumers and this trend remained strong in 2024. The inherent safety features of induction hobs, such as surfaces that remain cool to the touch ... Read More
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