Category: Consumer Goods & Retailing
Europe Consumer Goods & Retailing
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Menstrual Care in Sweden
... growth in 2024. Slim/thin/ultra-thin towels offer advantages in terms of comfort, fit and discreetness relative to the standard format. Euromonitor International's Menstrual Care in Sweden report offers a comprehensive guide to the size and shape ... Read More
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Wipes in Poland
... as price rises slowed in the final year of the review period. Nonetheless, demand rose in many categories as consumers increasingly appreciated the daily ease and convenience of wipes. With fast-paced modern lifestyles, more consumers ... Read More
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Menstrual Care in Portugal
... label, manufacturers still account for a significant share of menstrual care compared to other categories, like toilet paper, where private label accounts for more than two-thirds of the market in terms of retail value. Given ... Read More
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Menstrual Care in Slovakia
... minimise exposure to chemical substances. Organic and dermatologically tested products, free from fragrances and harsh additives, gained traction among health-conscious consumers. While these premium products commanded higher... Euromonitor International's Menstrual Care in Slovakia report offers ... Read More
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Wipes in Slovakia
... care purposes. During a period of economic caution, the relatively low price of wipes made them an attractive option for households looking for cost-effective solutions without compromising on hygiene and cleanliness. Euromonitor International's Wipes in ... Read More
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Retail Adult Incontinence in Slovakia
... role in encouraging consumers to seek out appropriate products at an earlier stage. Information on incontinence management was increasingly available in magazines, doctors’ waiting rooms, and online forums. Manufacturers also contributed... Euromonitor International's Retail Adult ... Read More
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Menstrual Care in Poland
... some consumers traded down in light of ongoing unit price rises, remaining on the lookout for price promotions and discounts. In 2024, slim/thin/ultra-thin towels with wings, the largest category in menstrual care, continued to see ... Read More
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Away-From-Home Tissue and Hygiene in Poland
... recovery after years of pandemic-related constraints led to higher AFH tissue consumption, benefiting suppliers and distributors serving businesses and institutions. More generally, as more consumers returned to dining out, travelling and attending events, and using ... Read More
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Nappies/Diapers/Pants in Portugal
... in birth rates, alongside an ageing population, is contributing to reduced demand for baby care products. Despite stagnant volume sales, the category registered positive growth in current value terms, primarily driven by price increases. Amid ... Read More
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Wipes in Portugal
... consumers seek more affordable options. Meanwhile, the home care wipes and floor cleaning systems market has experienced positive growth in current value terms. However, this growth remains below that of personal wipes. Consumers exhibit a ... Read More
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Retail Tissue in Slovakia
... discounts. However, demand for higher-quality retail tissue remained strong, particularly for products with multiple layers, as comfort and durability were key purchasing factors. Consumers demonstrated a preference for premium toilet paper featuring eco-friend... Euromonitor International's ... Read More
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Retail Tissue in Sweden
... For example, 2024 saw the relaunch of the Kleenex facial tissues brand in fully recyclable packaging made from recycled paper. In addition to this, 100% of the fibre used in Kleenex facial tissues now comes ... Read More
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Nappies/Diapers/Pants in Sweden
... throughout the review period. From a value perspective, the category suffered due to the increased price sensitivity of consumers. This did, however, benefit private label which continued to gain share in 2024 due to high ... Read More
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Retail Adult Incontinence in Sweden
... a heightened focus on self-care with consumers and carers paying more attention to hygiene, cleanliness and wellbeing, especially in the aftermath of the COVID-19 pandemic. This broader movement towards self-care helped drive growth in 2024. ... Read More
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Nappies/Diapers/Pants in Poland
... level across nappies/diapers at the end of the review period. Standard continued to dominate the category, despite a drop in retail volume sales and only a slight increase in retail current value sales in 2024. ... Read More
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Away-From-Home Tissue and Hygiene in Portugal
... increases in occupancy rates, following an exceptional 2023. This trend extends to high-traffic areas such as airports, bus stations, and train stations, directly impacting demand for key products like toilet paper and paper towels. Euromonitor ... Read More
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Retail Adult Incontinence in Portugal
... factors, including the rising prevalence of overweight and obese individuals, an ageing population, and a gradual decline in the stigma surrounding light incontinence among both men and women. Ongoing efforts to educate consumers about using ... Read More
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Nappies/Diapers/Pants in Slovakia
... leading brands contributed to the market's sluggish performance. However, rising consumer interest in premium-quality products, particularly those made from natural ingredients and free from harsh chemicals, provided some support to value sal... Euromonitor International's Nappies/Diapers/Pants ... Read More
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Rx/Reimbursement Adult Incontinence in Poland
... increased alongside a growing number of consumers in older cohorts, who are more likely to suffer with incontinence problems. Programmes for reimbursement gained traction, as this demographic trend increased the prevalence of urinary incontinence. As ... Read More
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Tissue and Hygiene in Poland
... still high inflation and adjustments in VAT (value-added tax) policies, which impacted consumer purchasing power. Additionally, the ongoing war in Ukraine led to further disruptions in supply chains, thereby increasing the cost of raw materials ... Read More
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Retail Tissue in Portugal
... response, established brands are investing in premiumisation strategies to differentiate themselves from these more affordable competitors. This approach caters to consumers with higher purchasing power who are willing to invest in value-added products. Euromonitor International's ... Read More
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Away-From-Home Tissue and Hygiene in Slovakia
... reduced environmental impact becoming key factors in purchasing decisions. Many companies prioritised sustainability credentials when selecting away-from-home tissue products, resulting in a shift towards premium and envir... Euromonitor International's Away-from-Home Tissue and Hygiene in Slovakia ... Read More
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Wipes in Sweden
... on wipes and switched to more affordable cleaning and hygiene alternatives. Furthermore, some people shifted from brands to private label in their pursuit of value, while sales also shifted towards budget-friendly retail channels, such as ... Read More
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Tissue and Hygiene in Portugal
... prices, although the country saw a general decline in the rate of inflation, which averaged 2.4% in 2024, compared to 4.3% in 2023. Rising wages, coupled with a strong job market, have also contributed to ... Read More
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Retail Adult Incontinence in Poland
... a higher prevalence of incontinence-related conditions. This growing cohort pushes the need and demand for absorbent hygiene, especially high-performance and discreet, specialised adult incontinence products. Manufacturers are introducin... Euromonitor International's Retail Adult Incontinence in Poland ... Read More
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