Category: Consumer Goods
Europe Consumer Goods
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Womenswear in Romania
... by rising demand for both higher quality and affordable womenswear. There has also been rapid growth in the Asian e-commerce brands Shein and Temu, which attract consumers with exceptionally low prices and discounted goods. These ... Read More
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Hosiery in Poland
... were once niche have now entered the mainstream, with leading brands offering colourful collections. This trend has been linked to the return of long and visible socks, in stark contrast to the declining interest in ... Read More
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Apparel Accessories in Romania
... cold weather and seasonal shifts, woollen scarves and beanies are very popular in Romania. The difficult economic context has sustained sales of apparel accessories since they are an affordable way to upgrade one’s look. Given ... Read More
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Menswear in Norway
... high inflationary period. Indeed, in 2023 and 2024, shopping habits have moved back to pre-pandemic patterns. High inflation has contributed to frequent discounting in menswear, with sales seen almost ongoing in some stores, which has ... Read More
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Sportswear in Romania
... active lifestyles and gravitating toward versatile, fashionable athletic wear for both leisure and sport. Indeed, while a growing group of consumers have turned to sports (especially since the COVID-19 crisis), in line with the growing ... Read More
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Sportswear in Poland
... reinforced its leadership position, supported by its e-commerce operations and strong brand image. As interest in health and fitness grows among Poles, adidas has capitalised on this trend with its performance sportswear performing well. With ... Read More
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Apparel Accessories in Poland
... their outfit without breaking the bank. Unit price growth in this category has been relatively low, making it an attractive option for consumers looking to accessorise on a budget. Additionally, online shopping provides a convenient ... Read More
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Apparel and Footwear in Portugal
... the first half of the year. To combat declining sales, major brands relied on discounts to clear excess stocks. Consumers are still grappling with high costs of living in Portugal following two years of high ... Read More
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Apparel and Footwear in Norway
... and frequent discounting led to lower current value growth in 2024. Prices still increased to a certain degree, especially in the first half of the year, although higher costs brought on by inflation tended to ... Read More
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Apparel and Footwear in Romania
... adapting to post-pandemic consumer expectations where both style and practicality are sought after when buying apparel and footwear. Although price sensitivity remains a significant factor, Romanians are showing an increasing interest in quality and fashionable ... Read More
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Footwear in Romania
... their children’s shoes to provide comfort and ensure healthy development of the feet. Since children’s feet are also growing, the frequency of purchase is often greater than for adults. Euromonitor International's Footwear in Romania report ... Read More
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Menswear in Poland
... evident across various menswear categories, where products that strike the right balance between high quality and reasonable pricing are performing well. In turn, this trend is putting pressure on manufacturers to maintain competitive prices while ... Read More
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Menswear in Portugal
... other areas like travel and tourism at the expense of fashion. Despite the upward pressure on prices from higher costs, the average value per transaction decreased by almost 1% in the year, fuelled by downtrading. ... Read More
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Childrenswear in Romania
... the most dynamic categories in apparel and footwear. This shift also reflects the rising influence of kids’ preferences on brand choice, which is in turn shaped by exposure to social media and brand awareness from ... Read More
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Jeans in Romania
... work to social settings. Nevertheless, cocooning remains an important trend in the country, as some consumers prefer to stay at home, given the ongoing higher costs of living. In addition, there are still many Romanians ... Read More
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Womenswear in Norway
... and two years of strong growth thereafter. Current value sales have slowed somewhat in 2024, due to subsiding inflation and frequent discounting. Much of the price increases in recent years have been absorbed by manufacturers ... Read More
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Sportswear in Portugal
... of this more acutely. The lower levels of brand loyalty in sports apparel, compared to sports footwear, means that consumers are more willing to shop around. Disposable incomes have been squeezed since 2022 with consumers ... Read More
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Footwear in Portugal
... economy re-opened, and consumers returned to offices. Leather footwear has been losing ground to synthetic and textile in recent years contributing to lower unit prices. Retailers use of discounting campaigns to sell stocks has also ... Read More
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Hosiery in Norway
... overall, which has naturally impacted hosiery as well, since it is primarily purchased as an add-on item. Hosiery is already a very mature category with limited volume growth. Hosiery has a lower visibility compared to ... Read More
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Apparel Accessories in France
... era of the pandemic restrictions and subsequent rebound once society reopened, against a backdrop of consumer price-sensitivity and the fact that many apparel accessories are not perceived as being essential. That said, the boost to ... Read More
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Menswear in the Netherlands
... looking to save money. Budget retail concepts such as Primark are attracting a larger volume of customers to the detriment of middle-priced retailers like WE and Jack Jones. Dutch consumers were still mindful of expenditure ... Read More
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Footwear in France
... the small growth seen last year. This is, in general, attributed to consumer price-sensitivity and the fact that good quality, robust footwear has a decent lifespan, thus does not necessarily need frequent repurchases. Added to ... Read More
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Menswear in Greece
... group - dominating the landscape. The popularity of these brands stems from their ability to quickly respond to emerging fashion trends, consistently refreshing their collections to stay relevant and appealing to consumers. Moreover, their strong ... Read More
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Childrenswear in the Netherlands
... general price increases but also a shift towards premium products influenced by design and fashion trends. The ‘mini me’ trend, which promotes apparel that resembles those in adult format, is also encouraging parents to buy ... Read More
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Jeans in the Netherlands
... a stronger emphasis on design, durability and sustainable production. There is growing awareness and concern about the impact of denim production on the environment with manufacturers and retailers addressing this issue by investing in sustainable ... Read More
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