Category: Consumer Goods
Europe Consumer Goods
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Home Care in Portugal
... were already imposed by major players in the second half of 2022. The private label segment reinforced its position in 2023, following an already strong performance in the previous year. Private label continued to benefit ... Read More
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Home Care in Hungary
... with many focusing on essential, necessary spending. Consumers actively looked for the best deals and discounts, buying larger quantities for cheaper prices or migrating to lower-cost brands or private labels. This led to a retail ... Read More
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Dishwashing in Norway
... review period, this was due partially to cannibalisation by the company’s own Klar brand, which is produced without synthetic fragrances and is targeted at consumers with sensitive skin. The brand is viewed as a sustainable ... Read More
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Bleach in Sweden
... price points. With inflation persisting at an elevated rate throughout 2023, households are exhibiting heightened price sensitivity. This results in a shift towards discounters and variety stores, along with a notable growth in the value ... Read More
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Home Insecticides in Norway
... of Norwegian consumers are rejecting the use of chemicals in their homes and, as such, view home insecticides as harmful to their personal health and wellbeing. Consequently, there has been a noticeable shift towards chemical-free, ... Read More
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Laundry Care in Romania
... saw increases. The decline in the largest categories, fabric softeners and powder detergents, hurt the overall performance. Moreover, the overall performance can be read as a stabilisation of demand following strong growth in the wake ... Read More
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Surface Care in Greece
... value-added products which come with higher price tags. For example, as seen in starter kits/trigger device, which is a small and niche subcategory in which there is low availability of private label and economy options, ... Read More
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Polishes in the Netherlands
... some impact, as office workers spend time at home requiring fewer formal shoes. Players are thus focusing their efforts on providing different product lines to cater to the diverse needs of consumers, as well as ... Read More
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Toilet Care in the Netherlands
... offers, with discounts applied when purchasing three or four items – or example, Jumbo offered Witte Reus rim liquid in bundles of three for EUR5, whereas one single product costs EUR3.85. Such activity had a ... Read More
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Home Insecticides in Romania
... spray/aerosol format, posted retail volume sales growth at the end of the review period. While the performance of the dominant spray/aerosol format dampened the overall performance, other types gained traction and momentum. Importantly, the bed-bugs ... Read More
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Bleach in Hungary
... hygiene. Bleach was recommended during this time as a robust, effective, and cheap cleaning solution, which consumers used for general cleaning (floors, surfaces), as well as toilet cleaning. However, retail volume sales declined in 2021, ... Read More
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Toilet Care in Latvia
... in more frequent toilet usage and a heightened need for ongoing cleanliness. Toilet care tablets and powders, which facilitate automatic cleaning with each flush, proved to be a practical solution for maintaining a consistently clean ... Read More
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Dishwashing in the Netherlands
... was the result of several factors: Private label has a smaller market share in automatic dishwashing than it does elsewhere, offering more room for growth; compared to hand dishwashing, the price difference per wash for ... Read More
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Home Care in Greece
... derive from the rise in energy prices, transport, raw materials, and packaging costs, which was first triggered by the era of the pandemic and associated supply chain disruptions, then further compounded by the event of ... Read More
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Surface Care in Finland
... products experienced a notable decline, indicating a shift in consumer attention away from pandemic-related concerns. Scent-free products also faced suboptimal performance, while traditional surface care sprays maintained stable sales. Euromonitor International's Surface Care in Finland ... Read More
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Dishwashing in Croatia
... growth registered in the year. In addition, consumers are washing up less frequently as they have returned to their normal activities and are eating our more. Hand dishwashing recorded the strongest decline as consumers have ... Read More
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Toilet Care in Finland
... due to their lower cost and the ability to measure usage more accurately. This shift has resulted in a steeper decline in volume sales for ITBs compared to toilet liquids/foams. Euromonitor International's Toilet Care in ... Read More
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Polishes in Norway
... floor polish, and automatic dishwashing tablets produce spot-free, shiny cutlery. This widening availability of products that offered the same functionality as task-specific polishes has led many local consumers to question the need for the latter, ... Read More
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Air Care in Latvia
... formats and appealing to consumers desiring extended freshness. Furthermore, the packaging of gel fresheners is crafted to be attractive, appealing to consumers and influencing purchasing decisions. Euromonitor International's Air Care in Latvia market report offers ... Read More
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Toilet Care in Norway
... down to cheaper products, including private labels. Euromonitor International's Toilet Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Dishwashing in Ireland
... sustainably, waiting for a full load before using the machine. As such, even in times of economic uncertainty and rising price points, the landscape remained comparably stable, with automatic dishwashing driving retail value sales on ... Read More
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Toilet Care in Poland
... heightened awareness of hygiene, emphasising toilet care products that provide enhanced germ protection. Euromonitor International's Toilet Care in Poland market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Home Insecticides in Ireland
... conducive to the spread of insects, consequently aiding sales of home insecticides. Consequently, while other home care products saw retail volume sales challenged in 2023, sales in home insecticides remained positive, with strong volume growth ... Read More
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Polishes in Bosnia and Herzegovina
... as less important. In a difficult economic climate with rampant inflation, households have come under pressure. Rising unit prices have largely helped polishes to achieve the strong current value growth seen in 2023. Euromonitor International's ... Read More
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Home Care in Lithuania
... such as rising interest rates, which is squeezing household budgets. In this context, many consumers remain very cautious with household spending and continue to seek out promotional deals. Major retailers, such as Maxima, remain committed ... Read More
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