Category: Consumer Goods
Europe Consumer Goods
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Mass Beauty and Personal Care in Ireland
... growth have all had an impact on sales, with shrinking disposable incomes leading consumers to focus on essential items. This has resulted in a shift from premium to mass products in certain areas, including baby ... Read More
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Baby and Child-Specific Products in Ireland
... for children during economic uncertainty, happy to allocate budgets to baby and child-specific products, wanting the best for their children. Skin care and sun care were strong performers, with a continued focus on hygiene boosting ... Read More
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Colour Cosmetics in Ireland
... the landscape, resulting in premium colour cosmetics recording a weaker performance than their mass counterpart. Despite this, the performance of the overall category was supported by the declining threat of COVID-19, with a return to ... Read More
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Sun Care in Ireland
... challenges, the landscape recorded positive results as consumers were willing to postpone other expenditures, in favour of experiencing summer and beach holidays. Euromonitor International's Sun Care in Ireland report offers a comprehensive guide to the ... Read More
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Premium Beauty and Personal Care in Spain
... backdrop of lower consumer spending power, in turn resulting in consumers minimising their non-essential expenditure and trading down to cheaper products. Here we can note a switch from premium to mass options, along with a ... Read More
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Baby and Child-Specific Products in Spain
... inflationary pressures. This overall poor performance is attributed to the declining birth rates in the country, which continue to follow on a downwards pattern. Euromonitor International's Baby and Child-specific Products in Spain report offers a ... Read More
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Men's Grooming in Ireland
... from purchasing male-specific items, turning to gender-neutral or family products to save money. This impacted the overall retail volume growth of the landscape in 2023; this eroded the category's performance in 2023, with product areas ... Read More
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Fragrances in Bulgaria
... lifting of all pandemic restrictions during 2022 resulted in Bulgarians spending more time out of their homes, returning to work/school and social activities, which had a positive impact on the performance of fragrances. In Bulgaria, ... Read More
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Beauty and Personal Care in Bulgaria
... growth in current value terms, with double-digit increases across most categories. Although price increases led to changes in consumer spending, resulting in some trading down to more affordable options, most categories grew in retail volume ... Read More
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Skin Care in Spain
... as a form of “affordable indulgence”, whereby they feel as though they are taking good care of themselves and also improving their confidence in their appearance. The “skinification” trend further supports this trajectory, with consumers ... Read More
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Bath and Shower in Ireland
... that formed during the pandemic – such as hand sanitising and frequent hand washing – declined. This led to a strong fall in retail volume for hand sanitisers, which impacted the overall performance of the ... Read More
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Hair Care in Ireland
... disposable incomes decreased. This benefited products in hair care, including colourants, with Irish consumers looking for at-home methods to maintain their hair, reducing their visits and expenditure at hair salons. Furthermore, with consumers socialising more, ... Read More
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Baby and Child-Specific Products in Bulgaria
... skin care products in Bulgaria. Overall, this was the best performing children’s category in retail volume and current value terms. In urban areas, the deterioration in air and water quality brought about by pollution is ... Read More
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Bath and Shower in Bulgaria
... interest of price-conscious consumers most affected by the cost-of-living crisis. Lidl and dm both gained an advantage from store network expansion in 2023, with better coverage in smaller urban areas where consumers typically subsist on ... Read More
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Premium Beauty and Personal Care in Bulgaria
... premium products, with strong double-digit value growth in fragrances, skin care and hair care. Premium brands benefit from large marketing budgets and have a wide reach on social media where influencers engage with consumers and ... Read More
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Men's Grooming in Bulgaria
... mainly by unit price increases, while volume growth maintained more modest growth rates. Mass products performed better than premium products in 2023 due to price sensitivity. Moreover, it is typically Bulgarian women that shop for ... Read More
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Oral Care in Bulgaria
... Bulgaria. The desire for a youthful, confident smile fuelled the demand for these products. As a result, tooth whiteners and toothpaste, specifically whitening versions, recorded strong value growth, followed closely by dental floss. It is ... Read More
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Oral Care in Spain
... as one of the categories seeing consumers trading down, thus, to manage their budgets during a time of economic uncertainty. In addition to selecting cheaper brands, consumers are turning to multi-packs and large formats which ... Read More
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Hair Care in Spain
... trend, growth is improving compared to previous negative-volume figures; meanwhile, value is supported by inflationary pressures leading to higher unit prices. Euromonitor International's Hair Care in Spain report offers a comprehensive guide to the size ... Read More
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Colour Cosmetics in Bulgaria
... remained quite high, people preferred to shop for more affordable products, with the exception of premium colour cosmetics sets/kits which are generally bought as a gift for the holidays. Despite rising prices, colour cosmetics witnessed ... Read More
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Sun Care in Bulgaria
... concentrated during the summer season when citizens take holidays and tourists flock to the country. In 2023, the summer season was relatively short-lived in 2023 due partly to bad weather and floods along the coastline. ... Read More
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Sun Care in Spain
... and tourism, with consumers prepared to invest in indulgence and leisure activities – despite the depressed economy. Essentially, consumers see a beach holiday as a worthwhile investment to boost their moods. The number of inbound ... Read More
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Depilatories in Ireland
... high inflation supported sales of depilatories, with consumers migrating from salon to at-home solutions. In addition, the increase in socialising and the return to the office further drove sales, as did the hotter summer weather. ... Read More
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Deodorants in Ireland
... in deodorant creams, pumps, roll-ons and sprays, with deodorant sticks being the only area to showcase a retail volume decline. The lifting of COVID-19 restrictions supported sales, with a return to the office, more socialising ... Read More
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Fragrances in Ireland
... mass counterparts in 2023. Women's premium fragrances were the leading category throughout the year, while all product areas were supported by the return to socialising following COVID-19. Euromonitor International's Fragrances in Ireland report offers a ... Read More
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