Category: Consumer Goods
Europe Consumer Goods
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Fragrances in Sweden
... out from the crowd. Furthermore, premium brands consistently fuel excitement with a steady stream of new launches, keeping the fragrance journey fresh and captivating. The element of status also plays a role. Owning a premium ... Read More
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Men's Grooming in Sweden
... between men's and women's skin and hair. This shift creates opportunities for brands to develop targeted products across various categories, catering to the evolving preferences of Swedish men. Euromonitor International's Men's Grooming in Sweden report ... Read More
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Sun Care in Sweden
... overall trend towards sun protection remains strong. Consumers are increasingly aware of the damaging effects of UV rays, prompting them to embrace sun safety measures. This awareness is further amplified by high levels of melanoma ... Read More
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Oral Care in Bosnia and Herzegovina
... moderately while niche oral care categories enjoyed greater stability. Significant unit price increases underpinned current value growth in all oral care categories. Even the fairly mature toothpaste and toothbrushes categories achieved strong single-digit growth rates ... Read More
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Sun Care in Bosnia and Herzegovina
... end of spring and the start of the summer season. Consumer demand for sun protection was heavily impacted by this trend. The shrinking consumer base was another contributory to falling demand together with the further ... Read More
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Premium Beauty and Personal Care in Croatia
... can easily afford premium products remains quite small, although the group of high-income consumers that are willing to spend more on premium products is definitely growing. This trend is partially fuelled by the larger presence ... Read More
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Sun Care in Croatia
... during summer. Much of this growth is related to so-called sun, sea and sand tourism, which centres on seaside resorts and beach activities. This situation has supported rising demand for sun care as many inbound ... Read More
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Colour Cosmetics in Greece
... in 2023 but has still yet to return to pre-pandemic current value levels as local consumers simplify their beauty routines amid high inflation. Euromonitor International's Colour Cosmetics in Greece report offers a comprehensive guide to ... Read More
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Baby and Child-Specific Products in Switzerland
... terms was mainly due to price increases. Baby and child-specific baby wipes, sun care and skin care performed relatively well in demand growth terms, with parents seeking protection, hygienic and gentle formulations for their offspring. ... Read More
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Deodorants in Switzerland
... increase. The hot and long summer contributed strongly to the positive performance in retail volume terms. Deodorant sprays registered the highest retail volume and value growth in 2023, partly because it is perceived as a ... Read More
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Fragrances in Switzerland
... retail selling price increases. Companies and retailers justified price increases by the rising cost of raw materials and packaging prices and supply chain issues. At constant 2023 prices, retail value sales rose only marginally at ... Read More
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Beauty and Personal Care in Croatia
... throughout the year, while consumer spending remained under pressure across Europe countries as demand for beauty and personal care continued to fall in all EU countries, including Croatia. The main factors constraining consumer spending include ... Read More
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Colour Cosmetics in Bosnia and Herzegovina
... posted volume growth and moderate current value growth rates. There were even some with double-digit growth rates amidst accelerated consumer demand and ongoing premiumisation. Wearing colour cosmetics has been highly appealing since the pandemic ended, ... Read More
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Colour Cosmetics in Croatia
... growth was spurred by the very dynamic performance registered in BB/CC creams, while rising interest in foundation/concealer also played a role. The most important background factor underpinning rising interest in these categories of facial make-up ... Read More
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Premium Beauty and Personal Care in Greece
... compared to their mass counterparts. While beauty specialist retailers have not fully recovered from the pandemic, growth in the pharmacy channel was relatively dynamic in 2023, particularly for skin care. Many Greek consumers opted to ... Read More
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Oral Care in Greece
... size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set ... Read More
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Hair Care in Greece
... growth. For shampoos, price rises were mainly attributed to rampant inflation, which began in late 2022, but whose effect was felt on the shelf from the beginning of 2023. As a result, Greek consumers were ... Read More
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Bath and Shower in Switzerland
... inflationary pressure on the prices of products. Retail value growth was also supported by the ongoing significant trend towards organic products in bath and shower. At the end of the review period, more and more ... Read More
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Oral Care in Switzerland
... constant 2023 prices, retail value sales dropped slightly. Nonetheless, retail volume and current value sales were boosted by the high importance given to oral care routines in light of the high costs of dental treatments ... Read More
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Colour Cosmetics in Sweden
... premiumisation trend, a steady stream of innovative products, and rising inflation pushing up unit prices. Compared to fragrance and skin care, colour cosmetics have exhibited slightly less dynamic growth, but the overall outlook remains positive. ... Read More
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Oral Care in Croatia
... targeted both children and adults, resulting in increased demand for a wide range of oral care products. Many of these campaigns aim to reach the population in rural areas of Croatia, where knowledge and understanding ... Read More
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Skin Care in Croatia
... that target skin issues are becoming increasingly popular among a wider group of Croatian consumers. These products contain sought-after ingredients such as hyaluronic acid, niacinamide, salicylic acid and caffeine, all of which are marketed as ... Read More
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Men's Grooming in Greece
... in categories like bath and shower, where growth in men-specific brands in 2023 was driven by brands such as Old Spice and Axe, which invest heavily in advertising and male-focused communication. Euromonitor International's Men's Grooming ... Read More
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Skin Care in Greece
... consumers who increasingly turn to the pharmacy channel, opting for solutions that best address their particular needs. Euromonitor International's Skin Care in Greece report offers a comprehensive guide to the size and shape of the ... Read More
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Skin Care in Switzerland
... promotional activities, particularly in the mass segment. For many consumers, skin care remained a necessity of their daily care routine. However, in a still tough economic situation, some consumers limited their purchases to essentials and/or ... Read More
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