Category: Marketing & Market Research
Marketing & Market Research market research reports by GlobalData
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Experience Economy - Consumer Trend Analysis
Experience Economy - Consumer Trend Analysis Summary This report is part of the GlobalData Trend Tracker report series, which analyzes trends GlobalData's top consumer trends for 2022 related to consumer sentiment, lifestyles, attitudes, and behaviors. The report showcases how the trend has evolved ... Read More
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NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications
NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications Summary NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications explores the hype around NFTs and implications for consumer goods brands. Despite being loosely unders ... Read More
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Advertising Tech (Adtech) - Thematic Research
Advertising Tech (Adtech) - Thematic Research Summary Advertising Technology (adtech) is a blanket term covering all software and services used to deliver and target digital advertisements. It is the backbone of the internet advertising industry. Worth $438 billion in 2021, internet advertising will ... Read More
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Ecommerce in Consumer Goods, 2022 - Thematic Research
Ecommerce in Consumer Goods, 2022 - Thematic Research Summary In this report, we identify the top five themes that will impact the consumer goods sector in 2022. For each theme, we offer a definition of the theme, highlight trends and opportunities, and then give key considerations for brands and ma ... Read More
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Niche Tourism, 2022 Update - Thematic Research
Niche Tourism, 2022 Update - Thematic Research Summary Niche Tourism is now recognized across the entire industry with many companies looking to differentiate their brand from others. Niche tourism has many synergies with the experience economy because niche tourists are constantly searching for eng ... Read More
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