Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
-
Home Care in North Macedonia
Home Care in North Macedonia Overall home care recorded robust current value growth in North Macedonia in 2023, mainly as result of the impact of inflation and substantial unit price rises. In terms of volume sales growth, however, most home care categories saw stagnation or decline in 2023, with lo ... Read More
-
Home Care in El Salvador
Home Care in El Salvador Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices were reflected in higher r ... Read More
-
Home Care in Panama
Home Care in Panama Home care is registered a strong performance in 2023, given the favourable macroeconomic environment in the country. Laundry care and surface care constitute the two largest categories, both of which saw steady consumer demand over the review period. This helped home care sales m ... Read More
-
Laundry Care in Greece
Laundry Care in Greece Despite laundry care remaining in a negative volume slump, value sales remain supported by the higher prices in the category, as the notable players are big global names. Indeed, Procter & Gamble Hellas SA and Unilever Hellas SA are the top two names, in very close competition ... Read More
-
Laundry Care in Estonia
Laundry Care in Estonia Though inflation eased in 2023, it was still high. As such, laundry care registered marginal constant value growth and minimal volume growth. Fabric softener registered the highest value growth, but it was liquid detergent that registered the highest volume growth. Consumers ... Read More
-
Laundry Care in Latvia
Laundry Care in Latvia In 2023, retail value growth remained double-digit in laundry care, impacted by ongoing inflation and rising price points. Liquid tablet detergents exhibited the most rapid growth in both retail volume and value, thanks to its efficient formula and ease of consumption. Moreove ... Read More
-
Laundry Care in Turkey
Laundry Care in Turkey In 2023, retail value sales growth was extremely high, driven by rising prices across laundry products. Retail volume sales also remained positive, bolstered by laundry detergents registering high volume growth thanks to consumer bulk purchases. Euromonitor International's Lau ... Read More
-
Home Care in Egypt
Home Care in Egypt The annual inflation rate in Egypt had accelerated to 38% by September 2023, negatively impacting the average Euromonitor International's Home Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest r ... Read More
-
Laundry Care in Algeria
Laundry Care in Algeria Ongoing economic hardship and surging inflation rates continue to impact purchasing decisions, with many Algerian consumers refraining from purchasing anything other than basic laundry care products in an attempt to reign in household spending. Consumers are ultimately lookin ... Read More
-
Laundry Care in the Czech Republic
Laundry Care in the Czech Republic Retail value sales recorded double-digit growth in 2023, driven by rising price points in line with inflation. However, while value sales were strong, retail volume sales struggled, leading to an overall volume decline in laundry care. Declines were noted in fine f ... Read More
-
Laundry Care in Saudi Arabia
Laundry Care in Saudi Arabia Despite a further drop in value sales in 2023, in line with a weakening average unit price, laundry care remained the largest category in home care in Saudi Arabia. Within laundry care, laundry detergents remained the dominant category with powder detergents remaining mo ... Read More
-
Laundry Care in Brazil
Laundry Care in Brazil In 2023, laundry care recorded high single-digit current value growth, strongly influenced by consistent sales results by standard liquid detergents, concentrated liquid detergents, liquid fabric softeners and fine fabric detergents. In terms of volume, liquid detergents exper ... Read More
-
Home Care in Austria
Home Care in Austria In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for quick, convenient home care solu ... Read More
-
Home Care in Malaysia
Home Care in Malaysia Food price inflation remained elevated in 2023, as the country is a net food importer, and huge increases in the prices of imported white rice came into effect in September 2023. Although it is still unknown how overall consumer spending will be affected in the long term, local ... Read More
-
Home Care in Belgium
Home Care in Belgium Home care in Belgium remained under pressure in 2023, with high inflation leading to price hikes and consumers prioritising their spending in order to save money. As a result, many consumers bought and used home care products with much less frequency than usual during the year. ... Read More
-
Home Care in South Korea
Home Care in South Korea In 2023, home care in South Korea saw robust current value growth, propelled by heightened consumer awareness of hygiene levels since the COVID-19 pandemic. Consumers are also showing a growing preference for sophisticated and specialised home care solutions, with many prior ... Read More
-
Laundry Care in China
Laundry Care in China In 2023, retail value sales of laundry care in China saw moderate growth. Overall demand for new purchases has slowed down in the post-pandemic era, because stockpiling consumers need to consume laundry care products that they stocked up during the pandemic. Powder detergents c ... Read More
-
Laundry Care in Belgium
Laundry Care in Belgium Following on from 2022’s rapid decline, laundry care in Belgium saw an even deeper descent in terms of volume sales in 2023, despite players’ increased investment in offering promotions to bump volume sales, including buy-one-get-one-free, and buy-one-get-two-free. These offe ... Read More
-
Laundry Care in Singapore
Laundry Care in Singapore As inflation continued to impact Singapore's economy in 2023, resulting in rising prices of many goods and services, local consumers started to carefully consider their purchasing decisions. Laundry care sales, encompassing popular products such as detergents, fabric soften ... Read More
-
Laundry Care in Malaysia
Laundry Care in Malaysia Laundry care maintained retail volume and current value growth in 2023. Although other types of laundry detergents saw stronger increases in this year, powder detergents continued to account for the highest sales. Powder is a popular format of laundry detergents amongst rura ... Read More
-
Home Care in Thailand
Home Care in Thailand Home care saw growth in both retail volume and current value terms in 2023, although performances varied across categories. Surface care maintained solid volume growth as consumers looked for effective, convenient products due to the prevailing household hygiene trend, and incr ... Read More
-
Home Care in Denmark
Home Care in Denmark Retail current value sales of home care rose in 2023, underpinned by the effects of an inflationary climate on retail selling prices. Higher prices enabled players to drive current value growth amid the general downward trajectory of home care retail volume sales. With all categ ... Read More
-
Home Care in Saudi Arabia
Home Care in Saudi Arabia Following a period of normalisation over 2021-2022, when retail volume sales of home care in Saudi Arabia declined compared to the surge witnessed in 2020 as a result of pandemic-induced home seclusion, demand for many products increased in 2023. This performance was suppor ... Read More
-
Laundry Care in Italy
Laundry Care in Italy Demand for laundry care products continued to fall in Italy in 2023, as consumers maintained the less rigorous washing and sanitation regimes practised pre-pandemic. Reduced anxiety over catching the virus, along with rising electricity costs and falling purchasing power led to ... Read More
-
Laundry Care in Mexico
Laundry Care in Mexico In 2023, laundry care saw a return to growth in volume terms, and higher growth in current value terms. Sales were boosted by the return of pre-pandemic lifestyles. This led to an increase in the frequency of washing clothes, as consumers paid more attention to their appearanc ... Read More
Research Assistance
