Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
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Home Care in France
The home care market in France recorded a slight decline in retail volume sales during 2024, although value growth persisted as a result of elevated inflation across categories. While traditionally stable, the home care industry saw an unprecedented surge in demand for products during the pandemic a ... Read More
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Laundry Care in Greece
In line with government initiatives to regulate inflation there was a notable decline in the price per wash when it came to laundry detergents in 2024. All manufacturers reduced their prices to comply with the regulations and to remain competitive, with the price declines ranging from EUR0.03-EUR0.0 ... Read More
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Laundry Care in the United Kingdom
Laundry care continued to perform well in the United Kingdom in 2024. Overall, there was top level growth in retail volume terms, continuing the historic trend in this category. In addition, the volume growth recorded in 2024 was higher than that in 2023, as this category has fully normalised in the ... Read More
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Laundry Care in Indonesia
Demand for laundry care products continued to grow in volume terms in Indonesia in 2024, largely driven by the increasing importance placed on health and hygiene. Laundry care is a well-established and mature product category in the country, with daily usage spanning all income groups. Indonesian co ... Read More
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Laundry Care in Saudi Arabia
In 2024, laundry care in Saudi Arabia benefitted from the expansion of products carrying progressive stain removal and anti-bacterial claims. Products that feature advanced formulas aimed at removing tough stains are increasingly perceived as essential purchases, with those that effectively target f ... Read More
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Laundry Care in South Africa
Laundry care in South Africa continued to be heavily influenced by consumers’ spending power in 2024. The elevated levels of inflation, combined with high interest rates in the country, have placed consumer spending under pressure. This pressure is evident in the increasing popularity of more access ... Read More
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Laundry Care in Spain
Laundry care in Spain continued to evolve in 2024, with liquid detergents continuing to rise in both retail volume and current value terms. Despite slight declines in unit prices, this trend is largely attributed to the increasing competitiveness of private labels. Private label players have introdu ... Read More
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Laundry Care in Italy
The Italian Government continued to offer a stimulus package in 2024 to encourage consumers to purchase energy efficient appliances. Under the scheme consumers could benefit from a EUR100 subsidy on washing machines and washer-dryers with an energy rating not lower than class A, with this subsidy in ... Read More
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Laundry Care in New Zealand
Cost-of-living pressures continued to shape consumer purchasing decisions in laundry care in New Zealand in 2024. Nonetheless, the trend towards concentrated laundry detergents continued to gain momentum, as consumers looked for effective cleaning solutions that required less product per load. These ... Read More
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Laundry Care in Chile
Laundry care in Chile, despite being relatively inelastic, experienced a slowdown in value growth in 2024. This was primarily due to heavy promotional activity that drove up volume sales but did not significantly impact price. However, within laundry care, fabric softeners and the more modern format ... Read More
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Laundry Care in Argentina
In 2024, laundry care in Argentina saw an uplift in retail value sales of 201%, while retail volume declined by 10%. These results were due to the economic crisis, which had a major impact on the consumption of home care products. The fall in consumers' disposable incomes forced many to be cautious ... Read More
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Laundry Care in Switzerland
Laundry care saw positive retail value growth in 2024, although retail volume declined by 2%. Several categories within laundry care recorded positive volume growth, including liquid tablet detergents and concentrated powder detergents. However, other products faced negative dynamics, driven by comp ... Read More
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Home Care in Angola
In 2024, home care in Angola is influenced by persistent inflation, rising production costs, and financial struggles, particularly among domestic producers. National brands are gaining traction due to affordability, with consumers prioritising value over premium imported options. Informal markets do ... Read More
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Home Care in Egypt
Home care in Egypt witnessed a more upbeat performance in volume sales over 2024 as the Egyptian economy began to stabilise and consumer demand picked up slightly. The Egyptian government signed a development deal worth $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bul ... Read More
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Home Care in Malaysia
The home care market in Malaysia saw relatively modest growth in current value terms in 2024 compared to the previous two years. According to the Department of Statistics Malaysia, inflation eased to 1.8% in November 2024, which, while lower than in 2022 and 2023, still presented challenges for low- ... Read More
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Home Care in Norway
Home care in Norway witnessed a rebound in retail volume sales during 2024, as price increases moderated and inflationary pressures subsided. Despite the moderation in price inflation, average prices were still well above historic levels in home care. With many households still suffering cost-of-liv ... Read More
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Home Care in Romania
Home care saw retail value sales rise in Romania in 2024, while volume sales stagnated. The price cap on food products generated a waterbed effect that was reflected in soaring unit price increases for laundry care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the ... Read More
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Washing and Cleaning in Germany: ISIC 9301
Washing and Cleaning in Germany: ISIC 9301 PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Washing and Cleaning: ISIC 9301 market at a national level. It provides the l ... Read More
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Washing and Cleaning in France: ISIC 9301
Washing and Cleaning in France: ISIC 9301 PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Washing and Cleaning: ISIC 9301 market at a national level. It provides the la ... Read More
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Home Care Packaging in the United Kingdom
Home Care Packaging in the United Kingdom The HDPE bottle continued to be the most-used pack type in the UK’s home care market in 2023. This was because HDPE bottles have a versatile range of applications across the home care industry, serving as an ideal packaging material for various different typ ... Read More
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Home Care Packaging in the US
Home Care Packaging in the US The retail unit volumes of HDPE bottles continued to hold the biggest share in overall home care products in the US in 2023. The preference for HDPE bottles can be attributed to their practicality and user-friendliness in dispensing home care products. These bottles can ... Read More
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Home Care Packaging in Vietnam
Home Care Packaging in Vietnam Automatic dishwashing tablets are a popular category in Vietnamese home care as they provide extra value, including built-in polishing and water-softening features, while also being more convenient for daily usage. Folding cartons and plastic pouches are the commonly u ... Read More
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Home Care Packaging in the Netherlands
Home Care Packaging in the Netherlands Folding cartons recorded another year of very strong growth in liquid tablet detergents in 2023, driven by the launch of a new product in this pack type. Ariel introduced a new product in liquid tablet detergents in Ecoclic recyclable folding cartons, marking a ... Read More
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Home Care Packaging in Singapore
Home Care Packaging in Singapore Although HDPE bottles remain the leading pack type in the category, folding cartons continued to gain share in toilet care in 2023. This growth, which was being seen throughout the review period, is being driven by a combination of consumer preferences and industry s ... Read More
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Home Care Packaging in Malaysia
Home Care Packaging in Malaysia In 2023, flexible plastic and blister and strip packs continued to be the most popular pack types for air care products in Malaysia. This was primarily due to the country’s hot and humid climate and specific consumer preferences. Flexible plastic packaging, favoured b ... Read More
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