Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
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Competitor Strategies in Home Care
Competitor Strategies in Home Care The home care competitive landscape has remained consistent over the years. However, in recent times, industry leaders have been facing headwinds in terms of rising input costs and waning volume growth. This report explores the competitive state of play in the home ... Read More
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Home Products: Voice of the Industry
Home Products: Voice of the Industry This report analyses the results of Euromonitor International’s Voice of the Industry: Home Products survey capturing data and insights on company performance, main industry trends and innovations in the home care, pet care and home and garden industries. This pr ... Read More
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Laundry Care in Germany
Laundry Care in Germany Value sales of laundry care, the largest category in German home care, continued to grow in 2023, albeit at a slower pace compared to the previous year. The most substantial growth within laundry care was observed in liquid tablet detergents and concentrated liquid detergents ... Read More
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Home Care in Germany
Home Care in Germany Home care products in Germany are widely available, with many considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2023 continued to be defined by the effects of inflation and the cost-of-living crisis, which has been com ... Read More
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Laundry Care in India
Laundry Care in India Laundry care experienced growth in both retail volume and current value terms in India in 2023, on account of factors such as greater consumer mobility and the stabilisation of prices. Increased mobility fuelled higher demand for laundry care products, as consumers returned to ... Read More
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A New Appreciation for Cold Wash
A New Appreciation for Cold Wash Automatic laundry can only expand if efficient cold wash is achieved. All laundry stakeholders need to be in sync with one another in order to create effective solutions. Beyond collaboration, auto-dosing enables improved hygiene results in cold wash by better contro ... Read More
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Home Care in India
Home Care in India In 2023, retail current value growth across most home care categories was lower in India than in the previous year, on account of softening inflation, but remained robust, as consumption in rural markets picked up, and the resumption of out-of-home activities supported demand in c ... Read More
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World Market for Home Care
World Market for Home Care Home care faces challenges from high inflation, rising prices, and strained supply chains, leading to flat sales. High inflation reshapes habits, boosting private labels. Brands diversify portfolios and innovate for superiority. Industry tackles packaging waste, while D2C ... Read More
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Home Care in Middle East and Africa
Home Care in Middle East and Africa Home care sales in Middle East and Africa saw a spike in demand in 2020, with the pandemic leading to heightened hygiene concerns among consumers. Nevertheless, sales have continued to grow in the subsequent years in both volume and real value terms, in spite of h ... Read More
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Home Care in Western Europe
Home Care in Western Europe After recording a clear spike in demand in 2020 with more time spent at home and heightened cleaning regimes due to the pandemic, home care sales in Western Europe have since struggled to record positive growth in either volume or real value terms. However, modest value g ... Read More
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Home Care in Latin America
Home Care in Latin America After the spike in demand seen in Latin America in 2020 due to the pandemic, with more time spent at home and heightened cleaning regimes, much weaker demand was seen in the next two years. However, home care enjoyed a stronger performance in 2023, in spite of the high in ... Read More
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Home Care in Asia Pacific
Home Care in Asia Pacific Home care sales in Asia Pacific have continued to record positive growth in recent years, in spite of the pressure many households were seeing on their purchasing power against an inflationary backdrop. Tablet detergents continues to be one of the most dynamic products in t ... Read More
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Laundry Care in Hong Kong, China
Laundry Care in Hong Kong, China Overall laundry care saw a slight decline in retail volume terms in Hong Kong in 2023, due to saturation after several pandemic waves. This led many people to stock up on laundry care products, which they continued to use up in 2023. The decrease in volume sales was ... Read More
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Home Care in Morocco
Home Care in Morocco Homecare in Morocco saw a positive performance in current value terms in 2023, continuing the trend of the previous year. However, this was mainly due to inflationary pressures, rather than any significant upturn in demand. With manufacturers experiencing higher energy, raw mate ... Read More
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Laundry Care in Morocco
Laundry Care in Morocco Laundry care in Morocco saw healthy growth in current value terms in 2023, continuing the trend of the previous year. However, this was partly due to inflationary pressures, as manufacturers, squeezed by rising energy and other input costs, opted to pass these onto consumers ... Read More
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Laundry Care in Kenya
Laundry Care in Kenya Laundry care in Kenya has seen significant development. For example, LG Electronics tapped into the growing demand for laundry services in Mombasa by opening its first commercial laundry shop. This move is a response to the rising demand for professional laundry services, drive ... Read More
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Laundry Care in Cameroon
Laundry Care in Cameroon Bar detergents and handwash detergents maintained their popularity in laundry care in Cameroon in 2023, due to the traditional prevalence of such formats in the country. Despite bar detergents being a mature category, the household bar soap format still remains very popular ... Read More
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Home Care in Cameroon
Home Care in Cameroon Home care was experiencing a stabilisation effect in Cameroon in 2023, following a substantial escalation in unit prices in 2022, primarily attributed to inflationary pressures and supply chain challenges, notably affecting categories such as bar detergents and shoe polish. How ... Read More
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Laundry Care in Nigeria
Laundry Care in Nigeria High inflation fuelled retail value growth in 2023, leading to double-digit value results for laundry care. Despite the price increases, sub- categories such as hand wash detergent and bar soap registered retail volume growth due to their essential nature. The country's popul ... Read More
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Home Care in Paraguay
Home Care in Paraguay In 2023 the main influence on home care sales was the full resumption of society in the wake of the pandemic and less time spent at home. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic receded and vaccines were rolle ... Read More
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Home Care in Nigeria
Home Care in Nigeria Home care experienced substantial, double-digit retail value growth in 2023, driven by rising inflation and increased price points. However, the government's removal of the fuel subsidy hit consumers hard, along with rising prices, and the sharp devaluation of the currency and i ... Read More
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Laundry Care in Pakistan
Laundry Care in Pakistan Laundry detergents in Pakistan continued to growing healthily in 2023, reflecting the importance of these products across socioeconomic classes. Despite economic challenges like high inflation and increased manufacturing costs leading to price hikes, the demand for laundry d ... Read More
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Home Care in Tunisia
Home Care in Tunisia Home care in 2023 presented a challenging landscape, marked by a level of retail volume stagnation in several categories. This performance was due to several factors, but especially inflation and financial and economic crises and a concomitant decline in Tunisian purchasing powe ... Read More
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Home Care in Pakistan
Home Care in Pakistan While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges like high inflation and a risin ... Read More
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Laundry Care in Tunisia
Laundry Care in Tunisia Laundry care in Tunisia remained undeveloped in 2023, with a limited choice of products. Laundry detergents continued to account for the vast bulk of sales in both retail volume and current value terms. While there was a demand for liquid fabric softeners, most other products ... Read More
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