Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
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Home Care in China
Despite facing economic challenges such as inflation, the slide of the real estate market, and declining consumer confidence, home care in China demonstrated resilience in 2024, seeing low retail current value growth. This stability underscores the essential nature of home care products, and their s ... Read More
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Home Care in Italy
Sales of home care saw steady growth in current value terms in 2024 although this was mainly driven by higher unit prices rather than a significant increase in volume terms. Elevated inflation, alongside an overall reduction in the the promotional activity across retailing served to push prices up d ... Read More
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Home Care in Brazil
Home care in Brazil maintained growth in both retail volume and current value terms in 2024, with increases seen across most categories. However, still feeling the residual effects of inflation, which hit the country over the last few years, many Brazilian consumers were willing to trade down when i ... Read More
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Home Care in the Czech Republic
Home care in Czech Republic saw overall volume sales continue to fall slightly in 2024, though the decline is not as deep as it was mid-review period as the country’s economic situation improved. Inflation has subsided significantly, allowing real wages and purchasing power to grow once more. This, ... Read More
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Laundry Care in Belgium
In 2024, laundry care in Belgium experienced a 1% decline in retail volume sales, while strong volume promotions, predominantly led by A-brands, prevented volume sales from falling further. While retail volume sales recorded a marginal decline, retail value continued to grow at a notable pace, large ... Read More
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Laundry Care in the Czech Republic
The laundry care category in the Czech Republic showed continued declines in terms of overall retail volume sales in 2024, while current value sales slowed significantly. Despite a reduction in inflation, which fell below 3% in 2024, Czech consumers remain highly price-sensitive, prioritising promot ... Read More
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Laundry Care in Malaysia
The market for laundry care in Malaysia maintained positive growth in retail volume and current value terms in 2024, with powder detergents continuing to account for the highest proportion of sales. Powder detergent remains a popular choice among rural consumers, low-income urban households, and ove ... Read More
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Laundry Care in Brazil
The inflation rates experienced since the pandemic made Brazilian consumers more likely to try out new laundry care brands. Emergent regional brands have been attracting consumer interest due to the good perception of the quality and cost-benefit ratio of such products, which led laundry care in Bra ... Read More
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Laundry Care in South Korea
Laundry care in South Korea recorded modest overall retail current value growth in 2024, driven by steady consumer demand for essential cleaning products. Within laundry care, dryer sheets and liquid tablet detergents stood out as categories achieving double-digit value growth. Despite a slight dece ... Read More
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Laundry Care in China
The historical transition from powder detergents to liquid detergents and detergent tablets has significantly influenced pricing strategies within laundry care in China. However, amidst the current economic downturn, the momentum towards premiumisation has decelerated. In 2024, the contraction in po ... Read More
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Laundry Care in France
2024 was a year of contrasts for France’s laundry care market, with notable shifts in consumer behaviour and market performance. Despite elevated prices, laundry care products continued to be seen as essential in 2024, driving overall value growth, with major brands leveraging higher pricing to reco ... Read More
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Home Care in Indonesia
In 2024, the home care industry in Indonesia saw steady growth, with major categories such as laundry care, dishwashing, surface care, air care, and home insecticides all contributing to the expansion. The primary drivers of this growth were increasing awareness of hygiene and cleanliness, urbanisat ... Read More
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Laundry Care in Algeria
While laundry care registered healthy current value growth in Algeria in 2024, volume growth was minimal. Inflation was still an issue, though it has eased, and this continued to dampen volume sales. That being said, laundry care is an essential home care product, being the largest in terms of value ... Read More
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Laundry Care in Bulgaria
The laundry care market in Bulgaria experienced relatively modest growth in retail volume sales in 2024. While growth was more pronounced in current value terms, this was primarily due to increases in retail prices rather than higher consumption. Although the annual rate of inflation decreased consi ... Read More
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Laundry Care in Egypt
Retail volume sales of laundry care picked up year on year despite the threat of low purchasing power in Egypt. Automatic laundry powder remains the most popular format in Egypt due to familiarity, low price and the ability to customise the dose. Promotional campaigns played a key role in this categ ... Read More
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Laundry Care in Ireland
Having fallen sharply in 2023, retail volume sales of laundry care continued to decline in 2024, but at a much more modest rate. During 2024, the rate of inflation eased significantly, supporting the purchasing power of local consumers, which supported demand. On the other hand, demand was supported ... Read More
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Laundry Care in Canada
Laundry care saw a slight decline in retail value sales in current terms in Canada in 2024. During the year, consumers were more cautious in their spending and focused on essential products such as laundry detergents and value for money because of the increase in the cost of living, including increa ... Read More
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Laundry Care in Colombia
Laundry care products saw strong growth in retail volume terms in 2024, boosted by more stable prices. The price of laundry care increased sharply in 2022 and 2023 due to spiralling costs and high inflation, but 2024 saw greater stability with some brands even delivering price reductions. These pric ... Read More
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Laundry Care in Hungary
In Hungary's laundry care market, rising inflation continued to exert pressure on prices in 2024, reducing consumers’ purchasing power. While the inflationary impact was less severe compared to 2022, consumers still relied heavily on cheaper products or those available on promotion. Many simply coul ... Read More
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Laundry Care in Denmark
In laundry care, Danish households are shifting away from powder detergents to concentrated liquid detergents. Liquid detergents are considered easier to measure and dose, thus providing more flexibility for different washing loads. By contrast, powder alternatives are bulkier to store and more cumb ... Read More
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Home Care in the Netherlands
Home care in the Netherlands posted slight value growth in 2024 due to moderating inflation and shifting consumer behaviours driven by the pursuit of value and convenience. The inflationary pressures of 2022 and 2023 have eased leading to lower price increases across home care categories, although m ... Read More
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Home Care in Greece
Following consecutive price increases in the previous two years, in 2024 prices of home care products started to drop. While food prices remained subject to increases, non-food prices stabilised in 2024. For instance, in discretionary categories such as specialised laundry detergents and laundry aid ... Read More
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Home Care in Belgium
In 2024, the home care market in Belgium recorded a retail value uplift of 4%, however, retail volume sales declined. The primary driver behind these results was inflation, which continued to reshape consumer behaviour. Faced with higher living costs, Belgian consumers reduced their purchases, optin ... Read More
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Home Care in Switzerland
In 2024, home care in Switzerland recorded positive retail value growth of 1%, while retail volume sales saw a marginal decline. While price points stabilised, persistent international instability and ongoing pressures from packaging, energy, transport costs, and supply chain disruptions, led prices ... Read More
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Home Care in Ireland
The rate of growth in retail current value sales of home care slowed significantly during 2024 as market conditions normalised. In 2022 and 2023, elevated inflationary pressure had been a significant factor driving growth in retail current value sales of home care, but this subsided in 2024. Moreove ... Read More
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