Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
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Laundry Care in Lithuania
Laundry Care in Lithuania After the huge price shocks in 2022, unit price growth in laundry care softened to single digits as inflation fell in Lithuania. Concerns regarding inflation also abated in 2023, yet consumers were still conscious when shopping for laundry care and concentrated on buying ba ... Read More
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Home Care in Sweden
Home Care in Sweden The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year. Euromonitor International's Home Care in Sweden market report offers ... Read More
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Home Care in Poland
Home Care in Poland In 2023, results on the home care landscape were impacted by rising inflation and the increased cost of living in Poland. For players on the landscape, the rising costs of resources posed a significant challenge, with cost increases seen across raw materials, packaging, transport ... Read More
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Home Care in Portugal
Home Care in Portugal With home care volume sales declining slightly during the year, 2023 saw current value growth driven largely by inflation and the main players' price increases, on top of price rises that were already imposed by major players in the second half of 2022. The private label segmen ... Read More
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Home Care in Hungary
Home Care in Hungary Home care in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and living costs, reducing consumer spending power. With lower disposable incomes, consumer purchasing habits changed, with many focusing on essential, necessary spending. Cons ... Read More
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Laundry Care in Romania
Laundry Care in Romania In 2023, laundry care registered a modest overall decline in retail volume terms, although some categories, such as tablet detergents and liquid detergents, spot and stain removers and ""other"" laundry aids saw increases. The decline in the largest categories, fabric softene ... Read More
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Laundry Care in Pakistan
Laundry Care in Pakistan Laundry detergents in Pakistan continued to growing healthily in 2023, reflecting the importance of these products across socioeconomic classes. Despite economic challenges like high inflation and increased manufacturing costs leading to price hikes, the demand for laundry d ... Read More
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Home Care in Ecuador
Home Care in Ecuador Ecuador's GDP has risen steadily in 2023 and is projected to reach growth of 2.1% by the end of the year, whilst unemployment has declined by 3.2%. Despite these positive economic indicators, consumers have been cautious with their spending. High crime rates, political instabili ... Read More
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Home Care in Vietnam
Home Care in Vietnam Demand for home care products in Vietnam continued to increase in 2023, supported by a growing middle class population, which had access to higher levels of disposable income. A heightened focus on health and hygiene, facilitated by the pandemic, also had a positive impact on sa ... Read More
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Home Care in Azerbaijan
Home Care in Azerbaijan While home care registered moderate current value growth in 2023, constant growth was much more moderate, with volume sales actually falling. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, continuing supply chain disruptions, high inflation and t ... Read More
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Home Care in Kazakhstan
Home Care in Kazakhstan The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains as changes in the positio ... Read More
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Home Care in Greece
Home Care in Greece Overall inflationary pressures eased in Greece in 2023, compared to the inflation spikes seen in 2022. However, despite this improving economic environment, inflation remains high on home care products. Such pressures derive from the rise in energy prices, transport, raw material ... Read More
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Home Care in New Zealand
Home Care in New Zealand In 2023, home care in New Zealand witnessed a sharp increase in unit prices, driven by broader inflationary pressures. Factors such as the stabilisation of fuel costs post the 2022 Russian invasion of Ukraine, the end of the Government's temporary removal of excise duty on p ... Read More
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Home Care in Tunisia
Home Care in Tunisia Home care in 2023 presented a challenging landscape, marked by a level of retail volume stagnation in several categories. This performance was due to several factors, but especially inflation and financial and economic crises and a concomitant decline in Tunisian purchasing powe ... Read More
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Home Care in Peru
Home Care in Peru Sales of home care saw mixed results in 2023 albeit most categories recorded growth in retail volume terms. The rising cost of manufacturing including supplies, packaging and transportation pushed companies to continue raising their prices. The sharp rise in the cost of living forc ... Read More
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Laundry Care in Azerbaijan
Laundry Care in Azerbaijan With inflation still being high, especially earlier in the year, laundry only registered muted constant value growth, with volume sales falling, as continuing rising prices led consumers to cut back. Consumers in particular cut back on the non-essentials, such as fabric so ... Read More
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Laundry Care in Ecuador
Laundry Care in Ecuador Laundry detergents performed well in 2023 thanks to the return to face-to-face school and frequent uniform washing, with stronger value than volume growth due to price increases. The challenging economic environment, political situation and escalating security issues on top o ... Read More
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Home Care in Georgia
Home Care in Georgia Georgia's economy and local currency witnessed stability in 2023, with positive effects on the performance of home care in 2023. The recovery of tourism had a strong impact on Georgia in general and improved employment levels, which has raised purchasing power for some. However, ... Read More
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Home Care in Lithuania
Home Care in Lithuania Following the soaring prices seen in home care during 2022, unit price growth has stabilised in 2023 and current value sales are slowing. Nevertheless, Lithuanians still face financial challenges in 2023, such as rising interest rates, which is squeezing household budgets. In ... Read More
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Home Care in Jordan
Home Care in Jordan In 2023, home care in Jordan has experienced growth in both current value and volume sales, primarily attributed to the surge in on-trade sales rather than retail transactions. Notably, retail home care product prices have witnessed a slight decline, leading to an increase in vol ... Read More
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Laundry Care in Bosnia and Herzegovina
Laundry Care in Bosnia and Herzegovina Laundry care witnessed double-digit current value growth in 2023 amid rising prices and high levels of inflation. Consumers are feeling the financial pressure and continue to reign in consumption of laundry care. Outdated products, such as bar detergents and ha ... Read More
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Laundry Care in Sweden
Laundry Care in Sweden Inflation, driven by increased manufacturer input costs, is being transferred to households through elevated retail price points, placing a strain on household finances. It is evident that households are prioritising price value and seeking cost-effective solutions. The higher ... Read More
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Home Care in Qatar
Home Care in Qatar Qatar saw continued retail volume growth in home care sales in 2023. Growth was fuelled by an increase in the number of households and an enhanced focus on the need for hygiene in the home, thanks to the continuation of a trend that developed as a result of the COVID-19 crisis. Me ... Read More
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Home Care in Kuwait
Home Care in Kuwait Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in 2023 backed by rising incomes, ... Read More
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Home Care in Switzerland
Home Care in Switzerland The home care market in Switzerland saw volume sales decline in 2023, though it saw current value growth, driven largely by rising prices. Demand was dampened by the general impact of high rates of inflation on consumers' purchasing power, as well as higher raw material and ... Read More
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