Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
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Home Care in Latin America
Home Care in Latin America After the spike in demand seen in Latin America in 2020 due to the pandemic, with more time spent at home and heightened cleaning regimes, much weaker demand was seen in the next two years. However, home care enjoyed a stronger performance in 2023, in spite of the high in ... Read More
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Home Care in Asia Pacific
Home Care in Asia Pacific Home care sales in Asia Pacific have continued to record positive growth in recent years, in spite of the pressure many households were seeing on their purchasing power against an inflationary backdrop. Tablet detergents continues to be one of the most dynamic products in t ... Read More
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Laundry Care in Cameroon
Laundry Care in Cameroon Bar detergents and handwash detergents maintained their popularity in laundry care in Cameroon in 2023, due to the traditional prevalence of such formats in the country. Despite bar detergents being a mature category, the household bar soap format still remains very popular ... Read More
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Home Care in Cameroon
Home Care in Cameroon Home care was experiencing a stabilisation effect in Cameroon in 2023, following a substantial escalation in unit prices in 2022, primarily attributed to inflationary pressures and supply chain challenges, notably affecting categories such as bar detergents and shoe polish. How ... Read More
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Home Care in Austria
Home Care in Austria In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for quick, convenient home care solu ... Read More
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Laundry Care in Austria
Laundry Care in Austria In 2023, laundry care saw healthy current value growth, primarily driven by the introduction of innovative products, particularly within the categories of laundry detergents and liquid fabric softeners. These products enabled local consumers to wash their laundry at lower tem ... Read More
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Laundry Care in the US
Laundry Care in the US In 2023, despite prevailing economic constraints and uncertainty within the country, laundry care in the US recorded noteworthy current value growth. However, the initial surge in growth driven by pandemic-induced demand subsided, marking a shift towards normalisation and grow ... Read More
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Home Care in the US
Home Care in the US In 2023, home care in the US witnessed further current value growth, primarily driven by widespread price hikes across various categories. However, this uptick in prices occurred against a challenging backdrop for local consumers who had already experienced price increases the pr ... Read More
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Home Care Packaging in the Netherlands
Home Care Packaging in the Netherlands With lockdowns, foodservice closures and home working/schooling being seen when the COVID-19 pandemic hit the Netherlands in 2020, this significantly boosted cooking and eating at home, resulting in a major spike in demand for dishwashing products and this cate ... Read More
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Home Care Packaging in Singapore
Home Care Packaging in Singapore Even though the impact of the pandemic was gradually waning in Singapore, many offices chose to continue operating in a hybrid or remote work mode. This therefore saw many consumers continuing to spend more time at home than had been the case prior to the pandemic, g ... Read More
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Approach to Environmental Sustainability in Home Care
Approach to Environmental Sustainability in Home Care This briefing discusses the home care industry’s approach to environmental sustainability at a time of economic turmoil. Consumer demand for sustainable product solutions is growing. However, price remains a barrier to wider adoption. The industr ... Read More
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Home Care in Croatia
Home Care in Croatia In 2022, though current value sales of home care increased in Croatia, constant value and volumes sales fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volu ... Read More
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Home Care: Half-Year Update H1 2022
Home Care: Half-Year Update H1 2022 Euromonitor International updated the Home Care Forecast Model in August 2022, applying the latest macroeconomic consensus to review 2022-2026 category projections. This report reviews top line changes to this outlook, indicating the main challenges faced by the h ... Read More
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Domestic Hygiene Beyond the Pandemic in Developing/Emerging Markets
Domestic Hygiene Beyond the Pandemic in Developing/Emerging Markets With health at the center of attention since the pandemic, interest in products that clean and disinfect has grown. Domestic hygiene has become an important subtheme in Home Care, especially in developing/emerging markets. Historica ... Read More
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Voice of the Industry: Home Care 2021
Voice of the Industry: Home Care 2021 In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August 2021. Eurom ... Read More
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Home Care Beyond the Pandemic
Home Care Beyond the Pandemic As the pandemic moves to endemic, tax increases and economic disruption arrive, home care is challenged with how it preserves resurgence forged during the pandemic. The industry is faced with two key challenges: Avoiding commoditisation in a changed economic and threat ... Read More
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Consumer Systems and Home Automation - A Disruptive End to Silo Thinking
Consumer Systems and Home Automation - A Disruptive End to Silo Thinking In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer syste ... Read More
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Laundry Care in Belarus
Laundry Care in Belarus In 2020, laundry care responded well to the COVID-19 pandemic. The main reason for this was due to the greater awareness of hygiene. Likewise, some stockpiling seen in March 2020 also benefited the performance overall. In 2021, laundry care will continue to perform well in cu ... Read More
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Home Care in Belarus
Home Care in Belarus Home care performed well to the COVID-19 pandemic in 2020 due to consumers spending more time at home. Likewise, due to the raised hygiene concerns many products areas performed well such as dishwashing and bleach. Unexpectedly, home insecticides also performed very well. The re ... Read More
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Home Care in Russia
Home Care in Russia Home care in Russia saw stagnating sales in volume terms in 2021, while rising unit prices helped the industry to record positive current value growth in this year. Many consumers were still spending more time at home than usual in 2021, given the continued presence of Coronaviru ... Read More
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Laundry Care in Russia
Laundry Care in Russia In general, as in 2020, laundry care was again seeing an improved performance in 2021 to what had gone before over much of the review period. With standard powder detergents still accounting for the bulk of laundry detergents sales in Russia, despite being in decline prior to ... Read More
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Laundry Care in Singapore
Laundry Care in Singapore Laundry care continued to experience slow retail volume growth and stronger current value growth in 2021, despite previous assumptions that demand would normalise after seeing such dynamic growth in 2020. In 2020, the government encouraged people to do their laundry more of ... Read More
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Home Care in Singapore
Home Care in Singapore After seeing dynamic retail volume and current value growth in 2020 due to the initial outbreak of COVID-19, which generated a surge in demand for home care products and some stockpiling, the industry experienced slight volume and value declines in 2021. For example, products ... Read More
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