Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
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Laundry Care in Azerbaijan
Laundry care in Azerbaijan registered moderate volume growth in 2024, in what is an essential product. While inflation has eased, consumers were still price sensitive and volume sales were also supported by frequent discounts and promotions. Powder detergent was still the most popular format of dete ... Read More
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Home Care in Jordan
Sales of home care saw steady growth in value and volume terms in 2024 despite prevailing economic pressures and elevated inflation. Consumers remain focused on ensuring good hygiene in the home with this boosting demand for disinfectant products while also creating demand for products with antibact ... Read More
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Home Care in Côte d'Ivoire
Home care saw sales grow in both volume and value terms in Côte d’Ivoire in 2024. There was inflationary pressure on prices but competition and substitutes prevented more significant price increases. The market saw growth driven by favourable demographics, real estate expansion and the extension of ... Read More
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Home Care in Kuwait
Kuwait is an affluent country largely populated by people with cultural and religious backgrounds that require them to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady growth in 2024 backed by rising incomes, ... Read More
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Laundry Care in Turkey
In 2024, the laundry detergents market in Turkey experienced positive retail volume growth of 2%, with powder detergents leading the way. The retail volume growth of powder detergents outpaced liquid detergents, with liquid detergents recording a volume growth of 3% compared to 4% for the powder var ... Read More
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Laundry Care in Mexico
Laundry care saw retail current value growth in Mexico in 2024, although it should be noted that sales did not reach the pre-pandemic level at constant 2024 prices, as the main growth driver was price inflation. Meanwhile, a decline was seen in retail volume terms in 2024. Mexican consumers are look ... Read More
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Laundry Care in Poland
Laundry care saw a strong rise in retail value sales in current terms in Poland in 2024. Products such as laundry detergents are seen as essential items and have, therefore, maintained a significant level of demand despite the rising cost of living seen towards the end of the review period. However, ... Read More
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Home Care in Slovakia
The major factor shaping the performance of home care in Slovakia at the end of the review period remained the relatively low purchasing power of consumers. Despite a slowdown in both the country’s rate of inflation and price increases in home care in 2024, local consumers remained careful with thei ... Read More
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Home Care in Dominican Republic
In 2024, the home care market in the Dominican Republic operated within a landscape of greater political stability. The Modern Revolutionary Party (PRM) solidified its position as the country's leading political force, winning the elections in the first round and securing the re-election of Presiden ... Read More
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Home Care in Azerbaijan
Home care in Azerbaijan registered modest current value and volume growth in 2024. While inflation eased, consumers continued to be price sensitive after several years of price increases and there was a degree of trading down. Also, players supported volume sales by offering frequents promotion and ... Read More
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Laundry Care in Portugal
In Portugal in 2024, laundry care, which is now a highly mature category, saw a slowdown in current value growth while volume sales continued to stagnate. Euromonitor International's Laundry Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Laundry Care in Slovakia
Economic factors influenced consumers’ purchasing decisions in laundry care in Slovakia in 2024. Inflationary pressures and limited real GDP growth and purchasing power in the country saw consumers look to cheaper products, including private label, or wait to purchase laundry care products when made ... Read More
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Laundry Care in Sweden
Laundry care in Sweden saw demand for liquid detergents growing at a substantially faster rate than that for powder detergents in 2024, with the shift resulting from several key factors. Liquid detergents are less cumbersome to handle, easier to store due to their compact nature and simplify the pro ... Read More
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Laundry Care in Thailand
Laundry care in Thailand saw low retail current value growth in 2024, although retail volume sales remained static. With inflation squeezing household budgets, consumers were more cautious in their spending, and this explains the lack of moment in volume terms despite value growth. Meanwhile, when p ... Read More
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Laundry Care in Estonia
Laundry care sales in Estonia are showing the weakest performance across the Baltic countries in 2024. Price inflation continues, further exacerbated by the VAT increase at the beginning of the year. This has undermined consumer confidence, leading to declining overall volume sales. Euromonitor Inte ... Read More
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Laundry Care in Dominican Republic
Despite a decline in the annual inflation rate in 2024, which resulted in more moderate price increases for laundry care products, Dominicans remained cautious with their spending, as the high cost of living continued to impact and low-and middle-income households. Euromonitor International's Laundr ... Read More
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Laundry Care in Latvia
Despite falling inflation in Latvia, average retail prices continued rising in laundry care during 2024. Volume sales buckled under the weight of further price increases and weak private consumption, although current value rose moderately. Consumers focused on buying the essentials in laundry care a ... Read More
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Home Care in Uganda
Home care in Uganda saw fast retail volume and current value growth in 2024. Demand rose amid heightened hygiene standards in the wake of outbreaks of COVID-19 and diseases. Lower inflation, population growth, retailing development and urbanisation also spurred popularity. However, these products we ... Read More
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Home Care in Ukraine
The home care market in Ukraine is significantly influenced by external economic and demographic factors. The ongoing migration of people fleeing the war has led to a substantial reduction in the consumer base, resulting in decreased demand for home care products. Additionally, declining incomes amo ... Read More
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Home Care in Turkey
In 2024, the home care market in Turkey was significantly shaped by economic pressures, with double-digit unit price increases driven by hyperinflation. Amidst rising costs, consumers traded down or reduced their purchases of home care while opting for multi-purpose options to save costs. These beha ... Read More
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Home Care in Thailand
In 2024, home care in Thailand experienced slow retail volume growth, along with more significant retail current value growth. Volume growth was driven by increasing disposable incomes, urbanisation, and the desire to maintain good hygiene and cleanliness. Consumers have been seeking innovative and ... Read More
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Home Care in Poland
Home care saw significant current value growth in Poland in 2024, with volume sales also rising. The local home care market continues to adapt to evolving consumer needs and economic pressures. In 2024, price adjustments slowed with inflation moderating compared to the previous year, though price se ... Read More
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Home Care in Costa Rica
In 2024, Costa Rica's GDP expanded for the fourth consecutive year, while inflation eased, and the foreign-exchange value of the Costa Rica colon (CRC) appreciated for the second consecutive year. This positive economic performance boosted demand for home care, with a modest acceleration in retail v ... Read More
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Home Care in Croatia
Home care in Croatia witnessed a mixed performance in 2024 as current value sales increased amidst volume challenges. Strong value growth was evident across various categories, although the pace has slowed significantly year on year due to falling inflation. With inflation easing, consumer purchasin ... Read More
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Home Care in Latvia
Home care in Latvia faced declining retail volume sales in 2024 with most categories reporting a stagnant performance. Price inflation continued to restrict consumer demand and was the main driver behind current value growth in some categories. The combination of low consumer confidence and high cos ... Read More
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