Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
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Laundry Care in Slovakia
Laundry Care in Slovakia Value growth in laundry care is being supported by inflationary price hikes, whilst volume sales remain in a decline. This is due to price-sensitive consumers budgeting in laundry care by using lower volumes of product per use, in addition to doing fewer but larger loads of ... Read More
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Home Care in Sri Lanka
Home Care in Sri Lanka A number of noteworthy developments occurred in home care in Sri Lanka in 2023. Dishwashing bars and liquid soaps became much more popular among consumers than conventional hand dishwashing liquid. The demand for locally produced home care products grew as a result of import r ... Read More
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Home Care in Ukraine
Home Care in Ukraine Home care overall suffered a decline in term so volume sales in the Ukraine in 2023. This was largely the result of the ongoing migration of people form the Ukraine fleeing the war and military action. This mass migration has led to a decrease in the population, resulting in red ... Read More
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Laundry Care in Uruguay
Laundry Care in Uruguay Laundry care registered a fall in volume sales in 2023, as a result of a significant number of consumers crossing the border into Argentina to buy laundry care products. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made laun ... Read More
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Laundry Care in Ukraine
Laundry Care in Ukraine After 2022’s deep decline, liquid tablet detergents posted positive growth in terms of volume sales in 2023, with this attributed to its products’ efficient formulas and user-friendly attributes. Though growth was low, it was the fastest in the category, with most segments in ... Read More
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Home Care in Lebanon
Home Care in Lebanon Demand for home care generally remains under pressure due to the falling population of Lebanon, the result of the high rate of emigration, and the reluctance of cash-strapped consumers to spend money on products that are seen as non-essential. Within the context of the deep and ... Read More
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Home Care in Taiwan
Home Care in Taiwan Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points. Euromonitor International's Home Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Laundry Care in Poland
Laundry Care in Poland Due to increased prices and rising inflation, retail value growth saw a high increase in 2023, recording double-digit growth. Retail volume growth continued to be positive on the landscape, driven by detergent tablets and dryer sheets, although price played a crucial role in c ... Read More
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Laundry Care in Kazakhstan
Laundry Care in Kazakhstan Laundry care overall in Kazakhstan was in decline in terms of volume sales in 2023, and while current value sales were rising, the pace was slower than that recorded during the previous year, 2022. To succeed in Kazakhstan, laundry care players need to make significant inv ... Read More
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Laundry Care in Portugal
Laundry Care in Portugal In 2023, laundry care current value growth was driven largely by price increases. Laundry detergents saw above average price rises, not only due to upward price movements, but also to a decline in visible promotional activity, which was less frequent and saw less marked disc ... Read More
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Laundry Care in Georgia
Laundry Care in Georgia Laundry care in Georgia remains heavily dominated by powder detergents, as these are more affordable than liquid detergents and tablets. Also, consumers believe that powder laundry detergents will last longer and clean better, making them a more suitable option for family con ... Read More
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Laundry Care in Nigeria
Laundry Care in Nigeria High inflation fuelled retail value growth in 2023, leading to double-digit value results for laundry care. Despite the price increases, sub- categories such as hand wash detergent and bar soap registered retail volume growth due to their essential nature. The country's popul ... Read More
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Home Care in Dominican Republic
Home Care in Dominican Republic In 2023, inflationary pressures in the Dominican Republic weakened, with the country seeing greater price stability compared to the previous year. With consumer confidence improving slightly, retail volume sales bounced back to post a moderate increase in 2023. Home c ... Read More
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Home Care in Bolivia
Home Care in Bolivia Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the expenses related to importing produc ... Read More
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Home Care in Finland
Home Care in Finland The year 2023 witnessed a consistent rise in unit prices, contributing to a decline in volume sales. However, since April 2023, home care has shown signs of recovery, buoyed by increases in consumer spending, particularly during the summer months when salaries received a generou ... Read More
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Home Care in Oman
Home Care in Oman Despite inflation, fuel shortages, and the consequent economic backlash from the pandemic, demand for home care products performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. In 2023, sales continued to be boosted b ... Read More
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Home Care in Paraguay
Home Care in Paraguay In 2023 the main influence on home care sales was the full resumption of society in the wake of the pandemic and less time spent at home. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic receded and vaccines were rolle ... Read More
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Home Care in Bosnia and Herzegovina
Home Care in Bosnia and Herzegovina Home care witnessed moderate retail volume growth in 2023 as consumer demand stalled amidst significant unit price increases and inflationary pressure. Consumers are facing financial challenges with household budgets limited due to lower disposable incomes, a situ ... Read More
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Home Care in Canada
Home Care in Canada Following a year of robust growth in 2022, home care recorded strong current retail value sales in 2023. High immigration rates in Canada boosted value consumption, as newcomers needed to purchase home care goods. However, retail value growth was primarily driven by inflationary ... Read More
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Home Care in Ireland
Home Care in Ireland In 2023, consumer purchasing habits were shaped by rising inflation and the increased cost of living, with unit prices rising in home care. Consequently, while overall retail value growth was positive, driven by price increases, retail volume sales struggled, as many consumers r ... Read More
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Laundry Care in the Netherlands
Laundry Care in the Netherlands 2023 saw private label players in laundry care strive to emphasise their strides forward in terms of sustainability, particularly in relation to product ingredients and the possibility of cool washes. A growing number of Dutch consumers were concerned to lower their c ... Read More
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Laundry Care in Croatia
Laundry Care in Croatia Value sales of laundry care recorded a strong double-digit increase in 2023 as soaring inflation pushed up average unit prices. Volume sales, meanwhile, were dampened as a result of increasing price sensitivity among Croatian consumers, and registered slight decline in the ye ... Read More
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Laundry Care in New Zealand
Laundry Care in New Zealand Laundry care in New Zealand experienced robust value sales growth in 2023, primarily influenced by inflationary pressures. Despite the stabilisation of fuel costs after the initial shock in 2022 due to the Russian invasion of Ukraine, the Government's decision to reinstat ... Read More
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Home Care in Latvia
Home Care in Latvia In 2023, home care experienced notable growth in retail value and volume terms. Rising inflation and higher price points boosted retail value, in addition to added-value properties and eco-friendly positionings. Retail volume growth benefited from an increased amount of people wo ... Read More
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Home Care in Nigeria
Home Care in Nigeria Home care experienced substantial, double-digit retail value growth in 2023, driven by rising inflation and increased price points. However, the government's removal of the fuel subsidy hit consumers hard, along with rising prices, and the sharp devaluation of the currency and i ... Read More
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