Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
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Laundry Care in Guatemala
Laundry Care in Guatemala Laundry care registered moderate volume growth, supported by continuing population growth. Local company Industria La Popular continued to lead with its numerous detergent brands, including Ambar, Bex and Espumil. However, there was very little between Industria La Popular ... Read More
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Laundry Care in Canada
Laundry Care in Canada In 2023, retail value growth was higher than retail volume growth, driven by increased price points. Rising prices created price-conscious consumers who engaged in value-seeking practices. This included strategic buying during sales, relying more heavily on loyalty programs or ... Read More
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Home Care in Pakistan
Home Care in Pakistan While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges like high inflation and a risin ... Read More
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Home Care in Israel
Home Care in Israel Home care in Israel experienced a weak performance in terms of retail volume sales in 2023, while current value sales continued to record dynamic growth rates. These trends were driven by a second consecutive year of significant price rises, with the average unit price of certain ... Read More
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Laundry Care in Israel
Laundry Care in Israel Laundry care witnessed a second consecutive year of strong price rises in 2023, which notably dampened the purchase rate of these products by local consumers. On 1 November 2022, multinational player Unilever raised the prices of its products, including Badin, which increased ... Read More
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Laundry Care in Hungary
Laundry Care in Hungary While retail value sales were double-digit, retail volume sales declined in all areas apart from other laundry aids in 2023, with sales negatively impacted by rising inflation and reduced consumer spending power. As such, consumers focused on necessary purchases and were less ... Read More
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Home Care in Iraq
Home Care in Iraq Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift towards more modern housing and th ... Read More
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Laundry Care in Costa Rica
Laundry Care in Costa Rica Laundry care registered healthy current and constant value growth in 2023, though volume growth was much more muted. Powder detergent continued to be the most popular format, followed by liquid detergent. Liquid detergent, however, registered the highest volume growth in 2 ... Read More
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Laundry Care in Ireland
Laundry Care in Ireland In 2023, laundry care saw a decline in retail volume growth as retail value sales were bolstered by rising inflation and high price points. Furthermore, as hygiene concerns diminished following COVID-19, Irish consumers were returning to pre-pandemic routines, reducing the fr ... Read More
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Laundry Care in Switzerland
Laundry Care in Switzerland Liquid tablet detergents posted the strongest performance in laundry care in 2023 due to the high level of convenience offered by the category, as well as many other advantages, including the fact that these products do not take up much storage place, they are easily port ... Read More
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Laundry Care in Bolivia
Laundry Care in Bolivia Laundry care continues to grow in both value and volume terms in 2023, with rising prices, especially in powdered detergents, benefiting value brands, including Chinese brands, Todo Brillo from the local company Industrias Luri, and Uno from Unilever Bolivia. Consumers are ca ... Read More
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Laundry Care in Norway
Laundry Care in Norway The persistent high inflationary conditions of 2023 dampened consumer purchasing power, and demand for laundry care products fell for the third consecutive year. This was in marked contrast to 2020, when laundry care products saw positive growth in volume terms, driven by an i ... Read More
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Laundry Care in Vietnam
Laundry Care in Vietnam Laundry care saw further growth in both retail volume and current value terms in 2023. Two-in-one formulas, which combined the functions of both laundry detergents and fabric softeners, became increasingly popular, in keeping with a rising consumer demand for greater convenie ... Read More
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Laundry Care in Finland
Laundry Care in Finland Laundry care has been adversely affected by rising prices, prompting Finns to adopt energy and water-saving practices. Consumers are prioritising full-capacity loads and opting for low-temperature washing cycles. Despite the overall decline, laundry softener vinegar stands ou ... Read More
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Laundry Care in Egypt
Laundry Care in Egypt The impact of high inflation on the average unit price of laundry care, with the latter recording a second consecutive year of double-digit growth, led to slower retail volume sales growth in 2023, in particular for automatic detergents, which drives overall demand. While retai ... Read More
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Laundry Care in Tunisia
Laundry Care in Tunisia Laundry care in Tunisia remained undeveloped in 2023, with a limited choice of products. Laundry detergents continued to account for the vast bulk of sales in both retail volume and current value terms. While there was a demand for liquid fabric softeners, most other products ... Read More
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Home Care in Romania
Home Care in Romania High inflation continued to exert strong pressure on the demand for home care in Romania in 2023, with retail current unit prices rising across all categories. Increases in the costs of raw materials and utilities put pressure on manufacturers, leading them to transfer part of t ... Read More
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Home Care in the Netherlands
Home Care in the Netherlands Home care in the Netherlands rose in value terms but declined in volume terms in 2023. Inflationary pressures and reduced disposable incomes led Dutch consumers to strive to save money on their weekly shopping, with home care products offering relatively straightforward ... Read More
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Home Care in Croatia
Home Care in Croatia Strong current retail value sales growth in 2023 as a result of inflation had a negative impact on volume sales in the year. The two major categories of dishwashing and laundry care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty ... Read More
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Home Care in Costa Rica
Home Care in Costa Rica While there was still economic uncertainty, inflationary pressure eased significantly in 2023, even falling into deflation territory for part of the year. With the improved economic situation, home care registered healthy current value and modest volume growth. However, with ... Read More
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Home Care in Turkey
Home Care in Turkey In 2023, retail value growth in home care was significant, driven by rising inflation and increased unit prices. Euromonitor International's Home Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the lat ... Read More
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Laundry Care in Peru
Laundry Care in Peru Laundry detergents had mixed fortunes in 2023 as Peru faced several challenges. The social conflicts that began at the end of 2022 following the dismissal of former president Pedro Castillo produced numerous production stoppages, which had a negative impact on the country's dist ... Read More
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Laundry Care in Dominican Republic
Laundry Care in Dominican Republic In 2023, the Dominican Republic continued to witness increases in retail prices of laundry care products. Although these price rises were less acute than the previous year, consumers still looked for cheaper options. Dominicans, especially in lower-income groups, a ... Read More
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Laundry Care in North Macedonia
Laundry Care in North Macedonia Laundry care in North Macedonia saw double-digit current value growth in 2023, thanks to rising unit prices against a background of high inflation. Overall volume sales within laundry care, however, were largely stagnant in 2023, with diminished purchasing power promp ... Read More
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Home Care in Norway
Home Care in Norway Home care in Norway was significantly influenced by elevated retail pricing in 2023, which drove current value growth. Retail volume sales, however, saw a decline as local consumers facing constraints on their household budgets reduced their spending on home care. Private label l ... Read More
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