Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
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Home Care in Ireland
The rate of growth in retail current value sales of home care slowed significantly during 2024 as market conditions normalised. In 2022 and 2023, elevated inflationary pressure had been a significant factor driving growth in retail current value sales of home care, but this subsided in 2024. Moreove ... Read More
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Home Care in Indonesia
In 2024, the home care industry in Indonesia saw steady growth, with major categories such as laundry care, dishwashing, surface care, air care, and home insecticides all contributing to the expansion. The primary drivers of this growth were increasing awareness of hygiene and cleanliness, urbanisat ... Read More
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Home Care in Peru
The home care market in Peru experienced a slight decline in current value terms in 2024, driven primarily by the sluggish recovery of the local economy. This economic slowdown made consumers more cautious with their spending, with many opting to downgrade to more affordable brands. Additionally, se ... Read More
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Home Care in Greece
Following consecutive price increases in the previous two years, in 2024 prices of home care products started to drop. While food prices remained subject to increases, non-food prices stabilised in 2024. For instance, in discretionary categories such as specialised laundry detergents and laundry aid ... Read More
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Home Care in Brazil
Home care in Brazil maintained growth in both retail volume and current value terms in 2024, with increases seen across most categories. However, still feeling the residual effects of inflation, which hit the country over the last few years, many Brazilian consumers were willing to trade down when i ... Read More
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Laundry Care in Algeria
While laundry care registered healthy current value growth in Algeria in 2024, volume growth was minimal. Inflation was still an issue, though it has eased, and this continued to dampen volume sales. That being said, laundry care is an essential home care product, being the largest in terms of value ... Read More
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Laundry Care in Bulgaria
The laundry care market in Bulgaria experienced relatively modest growth in retail volume sales in 2024. While growth was more pronounced in current value terms, this was primarily due to increases in retail prices rather than higher consumption. Although the annual rate of inflation decreased consi ... Read More
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Laundry Care in Egypt
Retail volume sales of laundry care picked up year on year despite the threat of low purchasing power in Egypt. Automatic laundry powder remains the most popular format in Egypt due to familiarity, low price and the ability to customise the dose. Promotional campaigns played a key role in this categ ... Read More
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Laundry Care in Belgium
In 2024, laundry care in Belgium experienced a 1% decline in retail volume sales, while strong volume promotions, predominantly led by A-brands, prevented volume sales from falling further. While retail volume sales recorded a marginal decline, retail value continued to grow at a notable pace, large ... Read More
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Laundry Care in the Czech Republic
The laundry care category in the Czech Republic showed continued declines in terms of overall retail volume sales in 2024, while current value sales slowed significantly. Despite a reduction in inflation, which fell below 3% in 2024, Czech consumers remain highly price-sensitive, prioritising promot ... Read More
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Laundry Care in Brazil
The inflation rates experienced since the pandemic made Brazilian consumers more likely to try out new laundry care brands. Emergent regional brands have been attracting consumer interest due to the good perception of the quality and cost-benefit ratio of such products, which led laundry care in Bra ... Read More
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Laundry Care in South Korea
Laundry care in South Korea recorded modest overall retail current value growth in 2024, driven by steady consumer demand for essential cleaning products. Within laundry care, dryer sheets and liquid tablet detergents stood out as categories achieving double-digit value growth. Despite a slight dece ... Read More
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Laundry Care in Malaysia
The market for laundry care in Malaysia maintained positive growth in retail volume and current value terms in 2024, with powder detergents continuing to account for the highest proportion of sales. Powder detergent remains a popular choice among rural consumers, low-income urban households, and ove ... Read More
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Home Care in Italy
Sales of home care saw steady growth in current value terms in 2024 although this was mainly driven by higher unit prices rather than a significant increase in volume terms. Elevated inflation, alongside an overall reduction in the the promotional activity across retailing served to push prices up d ... Read More
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Home Care in China
Despite facing economic challenges such as inflation, the slide of the real estate market, and declining consumer confidence, home care in China demonstrated resilience in 2024, seeing low retail current value growth. This stability underscores the essential nature of home care products, and their s ... Read More
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Laundry Care in China
The historical transition from powder detergents to liquid detergents and detergent tablets has significantly influenced pricing strategies within laundry care in China. However, amidst the current economic downturn, the momentum towards premiumisation has decelerated. In 2024, the contraction in po ... Read More
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Home Care in Spain
Spain’s home care industry maintained steady growth in retail current value terms throughout 2024, despite facing challenges in volume across certain segments. Overall, retail value increased by mid-single digits, supported by price stabilisation aligning with the inflation index. In some cases, agg ... Read More
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Home Care in South Korea
Home care in South Korea maintained solid but slower retail current value growth in 2024. However, when taking inflation into account, growth was similar to the previous year. According to 2024 Annual Consumer Price Trends, released by Statistics Korea, consumer prices rose by 2.3% in 2024 compared ... Read More
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Home Care in Saudi Arabia
The home care market in Saudi Arabia was thriving in 2024, supported by a convergence of favourable factors. Urbanisation continues to reshape the landscape, driving demand for home care products. Increased Saudisation - which provides job security for Saudi citizens - coupled with rising female emp ... Read More
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Home Care in Australia
The Australian home care market in 2024 was heavily influenced by inflation, ongoing supply chain challenges and changing consumer priorities. Rising costs of raw materials and energy drove up production expenses, leading to price increases across the sector and placing pressure on household budgets ... Read More
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Home Care in South Africa
Home care saw consistent retail current value growth in South Africa in the review period, and sales continued to increase in 2024. The industry has remained resilient because many of these products are considered essential by households. Even with harsh economic factors and low consumer spending, t ... Read More
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Home Care in Bolivia
Home care in Bolivia registered healthy current value growth, though volume growth was much more moderate. There were serious challenges for the economy in 2024 and this dampened volume growth to an extent. There was a severe shortage of US dollars owing to falling foreign reserves arising from decl ... Read More
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Laundry Care in Israel
In 2024, laundry care in Israel was impacted by category-wide price rises. Unilever, which faced notable consumer pushback in 2022 when Shufersal stopped selling its products over price hikes, took a more restrained approach in 2023 and early 2024 by avoiding further global price increases. This was ... Read More
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Laundry Care in Peru
Laundry care in Peru experienced modest growth in retail volume terms in 2024. Powder detergents remained the largest segment, as these products remain the primary choice for washing clothes in local households. Nevertheless, the market saw a slight decline in current value as core brands began to l ... Read More
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Laundry Care in the Netherlands
Price-conscious Dutch consumers continue to favour private label when buying laundry care, with sustainability becoming a key selling point in the Netherlands. Indeed, private label continued to witness growth in 2024, aided by its the strong performance as verified by independent tests and the lowe ... Read More
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