Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
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Laundry Care in Kazakhstan
In 2024, Kazakhstan’s laundry care category recorded growth in both value and volume terms, reflecting a steady demand across the market. However, this overall expansion masked contrasting trends within specific product segments. While sales volumes of powder detergents declined, the consumption of ... Read More
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Laundry Care in Japan
In 2024, Japan faced economic challenges, characterised by a persistent weakening of the yen, and rising costs across various industries. The Japanese yen, which was 109.8 yen against the US dollar in 2021, plummeted to 151.4 yen in 2024, according to Euromonitor’s Economies data, marking a notable ... Read More
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Home Care in Honduras
Despite a drop in inflation, a higher accumulated cost of living hampered consumer purchasing power. This in turn stimulated a trend towards multifunctionality with multi-purpose surface cleaners replacing the need for separate purchases of disinfectants, floor polishes and even air fresheners. The ... Read More
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Home Care in El Salvador
Home care sales experienced conservative growth in 2024, as despite a fall in inflation, consumers remained cautious in their spending. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices were reflected in higher retail prices. Consumer price sensit ... Read More
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Home Care in Slovenia
The market for home care in Slovenia registered a modest increase in retail volume sales in 2024, in contrast to the sluggish performance of the previous two years. This growth was driven by a gradual recovery in consumer confidence, following the moderation of inflation. However, the lingering effe ... Read More
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Laundry Care in Lithuania
2024 was a relatively uneventful year for laundry care in Lithuania. Inflation continued to be the primary factor driving sales in current value terms, although price growth was less dramatic compared to the sharp increases seen in 2022-2023. Major segments, such as laundry detergents, experienced s ... Read More
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Laundry Care in Serbia
Despite rising prices and falling disposable income, fabric softeners maintained healthy volume growth in Serbia. Although most laundry detergents offer a pleasant smell, Serbian households are accustomed to using fabric softeners, with many using considerably more than the recommended dose. Local b ... Read More
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Home Care in Serbia
Home care in Serbia faced ongoing volume sales decline in 2024, despite falling inflation. Most home care categories struggled against weak consumer demand although some began to show signs of recovery, such as air care. Price sensitivity encouraged households to purchase home care products on promo ... Read More
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Laundry Care in Slovenia
Liquid fabric softeners represented the fastest-growing segment within laundry care in Slovenia in 2024, driven by ongoing innovation. Consumer expectations now encompass enhanced softening capabilities, effectiveness at low water temperatures, and fresh, long-lasting fragrances that elevate the lau ... Read More
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Home Care in Sri Lanka
Home care in Sri Lanka evolved in 2024. Economic trends and health and hygiene awareness shaped demand. Overall, retail volume sales rebounded, as the average retail current unit price decreased, after hikes in 2022 and 2023. As inflationary pressure fell sharply, players lowered or slowed price inc ... Read More
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Home Care in Lithuania
The market for home care in Lithuania remains saturated, with few areas offering opportunities for significant volume growth. Nevertheless, the market experienced positive expansion in current value terms, driven by a decline in inflation and rising wages, which served to enhance household spending. ... Read More
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Laundry Care in Vietnam
Laundry care maintained slow and stable retail current value growth in Vietnam throughout the review period, including in 2024, although retail volume growth stalled at the end of the review period. Washing machine penetration has been steadily increasing, especially in rural areas of the country, l ... Read More
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Home Care in Singapore
Home care showed positive value gains in Singapore in 2024, at a slightly higher rate than seen over the recent review period, and inching closer to the level of value growth seen in 2019-2020. Retail volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper d ... Read More
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Laundry Care in Singapore
Retail value was stronger than volume in laundry care in Singapore in 2024, although volume growth is creeping back towards a positive trajectory. Euromonitor International's Laundry Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Home Care in Vietnam
Home care in Vietnam saw steady retail volume and current value growth throughout the review period, including 2024, due to rising incomes, urbanisation, and a strong focus on hygiene. According to the government, in 2024 Vietnam’s average inflation rate met the target of remaining below 4.5%, and t ... Read More
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Home Care in Sweden
Sweden’s home care industry saw strong retail current value growth in 2024, though while retail volume growth was solid it lagged behind, reflecting a divergence in the pace of price increases and unit sales. Value growth was primarily driven by price increases, with the rate of these increases slow ... Read More
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Laundry Care in Ukraine
In Ukraine, the laundry care market is seeing a growing shift away from powder detergents to liquid tablet detergents. The latter are perceived as highly convenient, as they come in pre-measured doses, simplifying the laundry process and reducing the risk of spills. They also offer high washing effe ... Read More
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Laundry Care in Bosnia and Herzegovina
In 2024, laundry care in Bosnia and Herzegovina continued to experience solid retail value growth, driven by stable consumer demand and moderate price increases, although inflation began to subside. Categories such as laundry detergent, which focused on innovation and frequent new product launches, ... Read More
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Home Care in Panama
Panama is currently facing a challenging economic situation. After a strong GDP expansion in 2023, the economy saw a significant slowdown in 2024. Due to the complex economic context, sales of home care products experienced a modest increase in retail volume terms during 2024, registering the weakes ... Read More
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Home Care in Iraq
Demand rose across home care in 2024 boosted by population growth, urbanisation and long-term economic development, along with the shift towards more modern housing and the increasingly Western lifestyle habits of affluent urban dwellers. Numerous small and mid-sized local suppliers also entered the ... Read More
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Home Care in Portugal
In Portugal in 2024, local consumer confidence and the general economic landscape saw some recovery as interest rates declined, inflation slowed, and average incomes grew. This led to visible investment in new launches and innovation in home care. Nevertheless, private labels continued to see growth ... Read More
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Home Care in Bosnia and Herzegovina
In 2024, the home care market in Bosnia and Herzegovina recorded a solid retail value growth of 6%, primarily driven by rising prices due to persistent inflation. However, inflation had eased somewhat compared to the peak levels of 2022 and 2023. Furthermore, economic and political conditions remain ... Read More
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Home Care in Ghana
In 2024, home care in Ghana experienced growth in volume sales despite significant price increases across the sector. Products such as washing powder, bleach, and dishwashing soap are expected to see the most growth, as they remain the most frequently purchased household items. However, rising costs ... Read More
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Laundry Care in Turkey
In 2024, the laundry detergents market in Turkey experienced positive retail volume growth of 2%, with powder detergents leading the way. The retail volume growth of powder detergents outpaced liquid detergents, with liquid detergents recording a volume growth of 3% compared to 4% for the powder var ... Read More
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Laundry Care in Mexico
Laundry care saw retail current value growth in Mexico in 2024, although it should be noted that sales did not reach the pre-pandemic level at constant 2024 prices, as the main growth driver was price inflation. Meanwhile, a decline was seen in retail volume terms in 2024. Mexican consumers are look ... Read More
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