Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
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Home Care in Morocco
Home Care in Morocco Homecare in Morocco saw a positive performance in current value terms in 2023, continuing the trend of the previous year. However, this was mainly due to inflationary pressures, rather than any significant upturn in demand. With manufacturers experiencing higher energy, raw mate ... Read More
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Laundry Care in Morocco
Laundry Care in Morocco Laundry care in Morocco saw healthy growth in current value terms in 2023, continuing the trend of the previous year. However, this was partly due to inflationary pressures, as manufacturers, squeezed by rising energy and other input costs, opted to pass these onto consumers ... Read More
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Laundry Care in Kenya
Laundry Care in Kenya Laundry care in Kenya has seen significant development. For example, LG Electronics tapped into the growing demand for laundry services in Mombasa by opening its first commercial laundry shop. This move is a response to the rising demand for professional laundry services, drive ... Read More
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Laundry Care in Cameroon
Laundry Care in Cameroon Bar detergents and handwash detergents maintained their popularity in laundry care in Cameroon in 2023, due to the traditional prevalence of such formats in the country. Despite bar detergents being a mature category, the household bar soap format still remains very popular ... Read More
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Home Care in Cameroon
Home Care in Cameroon Home care was experiencing a stabilisation effect in Cameroon in 2023, following a substantial escalation in unit prices in 2022, primarily attributed to inflationary pressures and supply chain challenges, notably affecting categories such as bar detergents and shoe polish. How ... Read More
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Home Care in Côte d'Ivoire
Home Care in Côte d'Ivoire In 2023, consumer habits did not change strongly, despite the global inflationary environment. Most products increased in price due to macroeconomic factors like higher fiscal pressure, the rising cost-of-living and the effect of US dollar appreciation on import costs. Nev ... Read More
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Home Care in Ghana
Home Care in Ghana Home care continued to see dynamic growth in current value terms across all categories in 2023, but this was due to soaring inflation and the rising cost of imports. In contrast, volume sales dropped sharply as consumers were forced to prioritise their spending as their disposable ... Read More
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Home Care in Argentina
Home Care in Argentina The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices. Euromonitor International's Home Care in Argentina market report offe ... Read More
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Laundry Care in Argentina
Laundry Care in Argentina In 2023, trends were very similar to the previous year, but more moderate. So, although the number of people engaging in outdoor activities, going to school or university or going to their offices increased for the third year in a row, the dynamics were less sharp than in 2 ... Read More
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Home Care in Bangladesh
Home Care in Bangladesh Amid rising prices of essential foods and other basic necessities, the hike in prices of home care products added a new brden on people in 2023. In about nine months, almost all products such as detergents and toilet cleaners became pricier by 10 to 30%. Manufacturers said ri ... Read More
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Home Care in Myanmar
Home Care in Myanmar In 2023 home care sales rebounded from the disruption caused by the pandemic as society returned to normality. Categories that benefited from the COVID-19 pandemic such as dishwashing resumed normal growth patterns as consumers spent less time at home, while those that were nega ... Read More
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Home Care in Uzbekistan
Home Care in Uzbekistan Despite facing formidable challenges such as heightened price inflation and logistical hurdles due to external factors like the Russian invasion of Ukraine, home care in Uzbekistan maintains stability. This stability is underpinned by positive demographic trends, including an ... Read More
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Home Care in Serbia
Home Care in Serbia While retail value growth was double-digit in 2023, this was the result of rising inflation and heightened price points. As a result, while retail value growth was positive, retail volume growth struggled, recording a decline in most home care categories. Responding to the rising ... Read More
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Laundry Care in Serbia
Laundry Care in Serbia While retail value growth was positive in 2023, this was driven by ongoing inflation, with price rises encouraging Serbians to adapt their budgets in line with reduced disposable incomes. Many have begun to focus on essentials while consuming less and concentrating on necessit ... Read More
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Home Care in Slovakia
Home Care in Slovakia Inflationary pressures and strong price increases have affected consumer purchasing behaviour overall, and we are seeing this reflected in home care sales in Slovakia. Whist value sales are supported by the price increases, volume sales are in a negative slump – albeit with ong ... Read More
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Laundry Care in Slovenia
Laundry Care in Slovenia Laundry care emerges as one of the fastest-growing categories in home care, propelled by the increasingly busy and active lifestyles of consumers, leading to more soiled clothing. Fabric softeners witness significant growth within laundry care, offering not only enhanced fra ... Read More
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Laundry Care in Taiwan
Laundry Care in Taiwan Laundry care recorded positive retail value growth in 2023, driven by rising price points. Rising inflation and raw materials costs, alongside domestic and international shipping costs, resulted in higher costs across all laundry care products. However, being regarded as daily ... Read More
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Home Care in Tanzania
Home Care in Tanzania Demand for home care in Tanzania is rising, backed by an expanding middle class, urbanisation and increasing awareness about the various benefits of these products and the importance of good hygiene in the home. Nonetheless, volume growth slowed in 2023 due to inflationary pres ... Read More
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Home Care in Laos
Home Care in Laos Inflation was high in 2023 and soaring food prices hit household budgets. The local currency continued to depreciate against most foreign currencies, particularly the US dollar and Thai baht, leading to higher consumer costs. This affected consumer spending, especially among low- a ... Read More
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Home Care in Slovenia
Home Care in Slovenia In 2023, Slovenia witnessed a growing demand for hypoallergenic and sensitive products, particularly in surface care and laundry care, driven by an increasing prevalence of allergies. Consumers, especially parents and pet owners, favour surface care products made from vegan or ... Read More
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Home Care in Spain
Home Care in Spain Demand for home care products in Spain continued to decline in 2023. This was partly attributable to the high cost of living in the aftermath of the COVID-19 crisis, compounded by impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. ... Read More
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Laundry Care in Spain
Laundry Care in Spain The Spanish market for laundry care experienced a decline in retail volume terms in 2023. This was partly due to a change in laundry habits, in light of the high cost of living, as consumers looked to control their energy bills and make more efficient use of their laundry deter ... Read More
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Home Care in Uganda
Home Care in Uganda In 2023, the home care market in Uganda continued to see demand supported by heightened levels of hygiene awareness resulting from the COVID-19 crisis and the subsequent outbreak of Ebola. In addition, population growth, retailing development and urbanisation continued to boost s ... Read More
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Home Care in Uruguay
Home Care in Uruguay Though home care registered current value growth, both constant value and volume sales fell. This was partly due to a weakening economy, due to a severe drought. However, the main factor impacting volume sales was cross-border shipping into Argentina. Although inflation has soar ... Read More
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Laundry Care in Uzbekistan
Laundry Care in Uzbekistan Laundry care in Uzbekistan encountered notable developments in 2023, marked by a juxtaposition of growth and hurdles. On one hand, the product area experienced an upward trajectory, propelled by the expanding population and rising demand for laundry products. This growth m ... Read More
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