Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Surface Care in Belgium
Surface Care in Belgium Following a steep fall in 2022, volume sales in surface care remained under pressure in 2023. Inflation and the drop in disposable income for Belgian households meant that many consumers were careful about the amount of product they used when cleaning their homes, reducing vo ... Read More
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Surface Care in Colombia
Surface Care in Colombia The COVID-19 pandemic triggered a sharp increase in demand for surface care products, particularly in multipurpose cleaners and home disinfectants. In the following years, retail volumes have receded although total surface care sales remain well above pre-pandemic levels in ... Read More
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Surface Care in the United Kingdom
Surface Care in the United Kingdom The pandemic increased consumers’ hygiene awareness, leading to a surge in sales of surface care in 2020, when COVID-19 first emerged. Demand for surface care has continued to be strong since, with 2023 seeing higher sales than pre-pandemic levels, owing to this in ... Read More
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Toilet Care in Singapore
Toilet Care in Singapore The resumption of post-pandemic activities in Singapore has contributed to a flat performance by toilet care in retail volume terms. As individuals and communities transition towards a semblance of normalcy, there is a perceptible shift in consumer behaviour impacting the de ... Read More
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Bleach in the United Arab Emirates
Bleach in the United Arab Emirates A noticeable shift in consumer demand is impacting bleach, with a transition from pandemic-driven preventive use to cleaning and whitening purposes. This shift has resulted in a slowdown in the category's retail volume growth compared to the surge in 2020. Despite ... Read More
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Surface Care in Saudi Arabia
Surface Care in Saudi Arabia Despite a decline in value sales due to falling unit price driven by price promotions, demand for surface care remains elevated in relation to pre-pandemic levels, and continued to rise in 2023. Products in surface care claiming to kill 99.99% bacteria or germs and provi ... Read More
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Home Care in Austria
Home Care in Austria In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for quick, convenient home care solu ... Read More
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Home Care in Malaysia
Home Care in Malaysia Food price inflation remained elevated in 2023, as the country is a net food importer, and huge increases in the prices of imported white rice came into effect in September 2023. Although it is still unknown how overall consumer spending will be affected in the long term, local ... Read More
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Home Care in Belgium
Home Care in Belgium Home care in Belgium remained under pressure in 2023, with high inflation leading to price hikes and consumers prioritising their spending in order to save money. As a result, many consumers bought and used home care products with much less frequency than usual during the year. ... Read More
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Polishes in the Czech Republic
Polishes in the Czech Republic While polishes recorded strong retail growth in 2023, retail volume sales struggled, declining in all areas, bar metal polish, which saw stagnate growth. The economic impact of the rising cost of living has undermined consumer confidence and purchasing power. As a resu ... Read More
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Toilet Care in the Czech Republic
Toilet Care in the Czech Republic Toilet care saw an uplift in sales during the COVID-19 pandemic. At the height of the crisis, sales were boosted by people being at home more often, with a higher emphasis on hygiene and increasing cleaning activities in many Czech households. With the threat of COV ... Read More
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Toilet Care in the United Kingdom
Toilet Care in the United Kingdom Demand for toilet care products continued to decline significantly in 2023. The reasons for this decline are twofold: consumers are spending less time at home and thus have less time to focus on cleaning their houses, and secondly, multipurpose products are gaining ... Read More
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Home Care in South Korea
Home Care in South Korea In 2023, home care in South Korea saw robust current value growth, propelled by heightened consumer awareness of hygiene levels since the COVID-19 pandemic. Consumers are also showing a growing preference for sophisticated and specialised home care solutions, with many prior ... Read More
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Toilet Care in France
Toilet Care in France Toilet care was one of the few categories to see growth in retail volume terms in 2023. Rim blocks saw a return to growth in 2023 with sales benefiting from the convenience of these products as consumers returned to busy lifestyles away from the home. In current value terms, ri ... Read More
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Toilet Care in South Korea
Toilet Care in South Korea Since the COVID-19 pandemic, there has been a heightened awareness of hygiene among South Koreans, with a stronger dedication to household cleanliness and a more conscientious approach to toilet hygiene. This elevated interest has prompted the release of numerous products ... Read More
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Polishes in South Korea
Polishes in South Korea Shoe polish is the largest category in polishes and faced a weaker performance in 2023 following the strong rebound in sales during 2022. Demand for shoe polish rebounded strongly in 2022, as professionals returning to offices opted for formal attire and prices were pushed up ... Read More
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Polishes in Japan
Polishes in Japan Floor polish is not a standard product for many younger households. It may have been used by older generations, but the custom of polishing the floor with wax products has not been passed down to the younger generations. First, it is very time-consuming and tiring to use on a regul ... Read More
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Polishes in Thailand
Polishes in Thailand Polishes exhibited a dual narrative of retail volume growth across most categories (except floor polish, which dragged down the overall growth rate), and intricate pricing adjustments. The growth rate for polish for columns in particular remained robust, propelled by the penchan ... Read More
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Polishes in the United Kingdom
Polishes in the United Kingdom Demand for polishes in the UK continued to decline in 2023, in line with the category’s general pre-pandemic trend. The ongoing decline continues to be exacerbated by greater mobility outside of the home, as consumers spend more time in the office or socialising than c ... Read More
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Bleach in Thailand
Bleach in Thailand The unit price of bleach experienced a marginal increase in current terms in 2023, following a notable price hike in the preceding year. This shift in pricing dynamics reflects the intricate balance that bleach is navigating in response to evolving consumer behaviours and preferen ... Read More
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Home Care in Denmark
Home Care in Denmark Retail current value sales of home care rose in 2023, underpinned by the effects of an inflationary climate on retail selling prices. Higher prices enabled players to drive current value growth amid the general downward trajectory of home care retail volume sales. With all categ ... Read More
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Home Care in Bulgaria
Home Care in Bulgaria Retail value growth was positive for home care in Bulgaria in 2023, supported by rising price points and ongoing inflation. As such, while retail value sales rose, retail volume was challenged, with declining disposable budgets impacting consumers purchasing decisions. This led ... Read More
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Home Care in Saudi Arabia
Home Care in Saudi Arabia Following a period of normalisation over 2021-2022, when retail volume sales of home care in Saudi Arabia declined compared to the surge witnessed in 2020 as a result of pandemic-induced home seclusion, demand for many products increased in 2023. This performance was suppor ... Read More
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Bleach in South Korea
Bleach in South Korea In 2023, bleach experienced another year of moderate volume and current value growth, driven by factors such as inflation and heightened awareness of hygiene and cleanliness in the post-pandemic era. Demand for disinfectant bleach remains steady in South Korea, where bleach is ... Read More
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Polishes in Mexico
Polishes in Mexico Polishes recorded another year of modest retail volume growth in 2023, with sales returning to the pre-pandemic level, with more significant current value growth. Volume growth was driven largely by shoe polish, supported by the revival of pre-pandemic lifestyles, including social ... Read More
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