Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Toilet Care in Nigeria
Toilet Care in Nigeria Toilet care performed well in 2023, as consumers focused on essential home care products that responded to their hygiene and sanitation needs in order to prevent diseases. Despite the high inflation, toilet care recorded a slight growth in retail volume terms, as consumers con ... Read More
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Polishes in Nigeria
Polishes in Nigeria Polishes recorded a decline in retail volume terms, while high inflation rates triggered double-digit retail sales value growth in 2023. Many do not consider polish an essential product, with consumers focused on perceived essentials amid poor purchasing power. Furthermore, consu ... Read More
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Bleach in Nigeria
Bleach in Nigeria Bleach performs well in retail volume growth regardless of the high inflation that impacted consumers' purchasing power. The product is considered essential in-home care, with consumers applying bleach to their white clothes or clothes with stubborn stains, as well as using the pro ... Read More
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Home Care in Austria
Home Care in Austria In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for quick, convenient home care solu ... Read More
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Polishes in Austria
Polishes in Austria In 2023, polishes saw continued volume decline, having received a boost during the pandemic when local consumers spent more time at home. Due to busy schedules, local consumers have less time available for deep cleaning and polishing their households and are gravitating towards q ... Read More
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Surface Care in Austria
Surface Care in Austria Surface care saw a healthy increase in current value sales in 2023, driven by rising average unit prices, while overall volume sales saw a decline. Despite local consumers maintaining higher standards for hygiene and cleanliness post-pandemic, with frequent cleaning and highe ... Read More
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Toilet Care in Austria
Toilet Care in Austria In 2023, toilet care saw some modest current value growth thanks to inflationary pressures increasing average unit prices. Despite the impact of inflation on unit prices, the focus on toilet care remains significant among Austrian consumers. The slowest volume decline was obse ... Read More
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Bleach in Austria
Bleach in Austria Post-COVID-19, sales of bleach have been declining in Austria due to growing consumer concerns about its strong chemical composition. During the pandemic, local consumers sought strong cleaners to reduce the risk of infection. Although many consumers consider bleach to be aggressiv ... Read More
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Bleach in the US
Bleach in the US Like many other home care categories, bleach in the US witnessed a trend of escalating prices in 2023 among both national brands and private label, with double-digit unit price growth helping to offset declines in retail volume sales. Despite these price increases, the volume declin ... Read More
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Home Care in the US
Home Care in the US In 2023, home care in the US witnessed further current value growth, primarily driven by widespread price hikes across various categories. However, this uptick in prices occurred against a challenging backdrop for local consumers who had already experienced price increases the pr ... Read More
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Toilet Care in the US
Toilet Care in the US In 2023, toilet care in the US witnessed a surge in value sales, propelled by sustained price increases. However, this upswing in value was counterbalanced by a decline in volume, primarily attributed to economic uncertainty and shifting consumer behaviour. Notably, local consu ... Read More
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Surface Care in the US
Surface Care in the US Impregnated wet wipes in the US witnessed price-driven value growth in 2023, while consumers reduced frequency of disinfecting and sanitising. According to the results of Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2023, 20.5% of consumers clean and do ... Read More
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Polishes in the US
Polishes in the US The ongoing decline in demand for furniture polish in the US is being driven by consumer behaviour trends that indicate a preference for purchasing lower-quality furniture, thereby reducing the need for related care products. This shift reflects an expectation among consumers for ... Read More
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Sustainable Home
Sustainable Home The home cushions consumers from a mindset of resource abundance to one of short-term crisis, ultimately leading to long-term compromise. The sustainable home will be centred on the adoption of new technologies, with properties integrating reuse, recovery and recycling solutions acr ... Read More
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Beauty and Personal Care Packaging in Argentina
Beauty and Personal Care Packaging in Argentina The increasing demand for oral care packaging in Argentina can be attributed to factors such as rising levels of oral health awareness and the popularity of cosmetic dentistry, which has resulted in greater demand for oral care products. To stand out i ... Read More
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Home Care Packaging in the Netherlands
Home Care Packaging in the Netherlands With lockdowns, foodservice closures and home working/schooling being seen when the COVID-19 pandemic hit the Netherlands in 2020, this significantly boosted cooking and eating at home, resulting in a major spike in demand for dishwashing products and this cate ... Read More
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Home Care Packaging in the Philippines
Home Care Packaging in the Philippines Flexible plastic continued to account for the vast majority of the packaging unit volumes used in the home care industry in the Philippines in 2022. Flexible plastic also saw strong growth in 2022 as the country experienced a rise in inflation in this year. As ... Read More
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Home Care Packaging in the United Arab Emirates
Home Care Packaging in the United Arab Emirates Rising urbanisation and the increased stability of the United Arab Emirates’ economy helped drive higher levels of purchasing power among local consumers in 2022. In addition, the possession rate for washing machines continued to rise in 2022. These fa ... Read More
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Home Care Packaging in Singapore
Home Care Packaging in Singapore Even though the impact of the pandemic was gradually waning in Singapore, many offices chose to continue operating in a hybrid or remote work mode. This therefore saw many consumers continuing to spend more time at home than had been the case prior to the pandemic, g ... Read More
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Home Care Packaging in Spain
Home Care Packaging in Spain Liquid detergent tablets within detergents in laundry care – the largest home care category in Spain – were continuing to record positive growth in 2022, which benefited the packaging unit volume sales of its main pack type – other rigid containers. Liquid detergent tabl ... Read More
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Home Care Packaging in France
Home Care Packaging in France HDPE bottles remains the main pack type in French home care, dominating packaging unit volumes in categories like bleach or home care disinfectants. The heightened health and hygiene awareness due to the pandemic saw home care disinfectants record a major sales spike in ... Read More
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Home Care Packaging in China
Home Care Packaging in China Detergent tablets within detergents in laundry care – the largest home care category in China – recorded double-digit percentage growth in 2022, which benefited the packaging unit volume sales of its dominant pack type – other rigid containers. Detergent tablets are beco ... Read More
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Home Care Packaging in India
Home Care Packaging in India Flexible plastic is the dominant pack type in India’s home care market. The presence of numerous small players in the marketplace is a significant contributory factor to this trend. As these small players are trying to compete with the larger, well-established brands, co ... Read More
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Wipes in Australia
Wipes in Australia Wipes continued to appeal to Australian consumers in 2022, thanks to their convenience and ease of use. As people resumed their busy lifestyles after the pandemic restrictions eased earlier in the year, wipes recorded double-digit current value growth. Moreover, awareness of perso ... Read More
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A Plant-Based Approach to Sustainability in Asia Pacific
A Plant-Based Approach to Sustainability in Asia Pacific The increasing awareness about the health and challenges of the planet has been translated into accelerated actions and investments by companies and governments. Companies competing in fmcg have an opportunity to leverage their plant-based por ... Read More
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