Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Polishes in Spain
The polishes category in Spain witnessed a continued steady decline in 2024, influenced by evolving consumer preferences and simplified cleaning routines. Topline polishes have seen reductions in both retail volume and value, largely attributed to stabilised unit prices and waning demand. Metal poli ... Read More
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Bleach in France
France’s bleach market continued to face significant challenges in 2024 as local consumers increasingly turned to cheaper and safer alternatives. Multi-purpose cleaners - especially those made with traditional ingredients like vinegar, baking soda and black soap - have grown in popularity, posing st ... Read More
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Polishes in Italy
Unlike most other areas of home care, sales of polishes failed to take off during the COVID-19 pandemic with consumers paying more attention to cleaning and sanitising their homes more than polishing. Although the pandemic is now over polishing is still considered a secondary chore compared to clean ... Read More
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Toilet Care in Bolivia
Value sales remained relatively low for toilet care in Bolivia in 2024. However, it registered healthy volume growth. That being said, volume growth was lower than recent years as higher prices in particular for imported brands dampened demand. A severe shortage of US dollars, owing to falling forei ... Read More
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Polishes in Bolivia
As with other home care products, price increases had an impact on consumer behaviour in polished in Bolivia in 2024. This was particularly for imported brands, where a severe shortage of US dollars, owing to falling foreign reserves arising from declining gas production and mounting debt levels, le ... Read More
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Toilet Care in Norway
Cost-of-living pressures remained significant for many households in 2024 resulting in strong price sensitivity within the toilet care category. Households were drawn towards products delivering value for money. Manufacturers have addressed this by attribute bundling to increase the value for money ... Read More
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Surface Care in New Zealand
Task-specificity has been a key trend in surface care in New Zealand, with categories like kitchen cleaners and bathroom cleaners benefiting from consumers seeking specialist cleaning solutions. This trend was boosted by strong levels of domestic retail spending and an increased focused on household ... Read More
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Surface Care in Chile
Despite a significant focus on the disinfection aspect of surface care in Chile during the pandemic, volume sales of the category continued to decline towards the end of the review period. The demand for these products, previously considered a priority at the height of COVID-19, has dropped below pr ... Read More
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Toilet Care in Algeria
Value sales continued to be low for toilet care in Algeria in 2024 in comparison with competing products such as surface care and bleach. With products in this segment being mainly imported, they are considered expensive and there are more affordable offerings in bleach and surface care. As such, th ... Read More
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Toilet Care in Switzerland
Toilet care experienced negative retail value and volume growth in 2024, reflecting the product's challenging year. Throughout 2024, many consumers continued to seek easy-to-use solutions that simplify bathroom maintenance, which saved toilet care from seeing a further retail volume fall than 1%. Ho ... Read More
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Toilet Care in Ireland
Both retail volume and retail current value sales of toilet care rose in 2024. Toilet care is a well-established category with almost no innovation or new offers, so value growth is generally driven by price adjustments, rather than volume increases, as consumer demand remains steady but uninspired. ... Read More
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Bleach in Hungary
Bleach experienced a decline in retail volume sales for the fourth consecutive year in Hungary in 2024. Demand surged during the COVID-19 pandemic, as consumers placed greater emphasis on hygiene. However, in recent years, Hungarian consumers have increasingly shifted towards products with fewer che ... Read More
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Toilet Care in Israel
Toilet care in Israel saw stabilisation in prices throughout 2024, following a period of significant price increases in 2023. Although major players implemented various price increases across their product portfolios during the year, these changes had no discernible impact on the toilet care categor ... Read More
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Bleach in Peru
Bleach experienced a decline in retail volume sales in 2024, largely due to a reduction in disinfection habits. This shift is reflected in the less frequent purchase of bleach products, as well as a decrease in household penetration compared to 2023. In terms of pricing, there has been a downward sh ... Read More
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Surface Care in Romania
Surface care recorded growth in both value and volume terms in Romania in 2024, stimulated by innovation, a wide range of prices, and aggressive marketing. Unit prices registered strong growth in 2023, mostly due to a waterbed effect generated by price capping for food products. However, unit price ... Read More
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Home Care in Angola
In 2024, home care in Angola is influenced by persistent inflation, rising production costs, and financial struggles, particularly among domestic producers. National brands are gaining traction due to affordability, with consumers prioritising value over premium imported options. Informal markets do ... Read More
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Home Care in Egypt
Home care in Egypt witnessed a more upbeat performance in volume sales over 2024 as the Egyptian economy began to stabilise and consumer demand picked up slightly. The Egyptian government signed a development deal worth $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bul ... Read More
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Home Care in Colombia
Inflation began to stabilise during 2024 and as a result prices in most categories within home care registered a more moderate increase after the price hikes seen in the previous two years. Although Colombians continue to be challenged by tight budgets and a high cost of living, basic home care prod ... Read More
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Home Care in Malaysia
The home care market in Malaysia saw relatively modest growth in current value terms in 2024 compared to the previous two years. According to the Department of Statistics Malaysia, inflation eased to 1.8% in November 2024, which, while lower than in 2022 and 2023, still presented challenges for low- ... Read More
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Home Care in Norway
Home care in Norway witnessed a rebound in retail volume sales during 2024, as price increases moderated and inflationary pressures subsided. Despite the moderation in price inflation, average prices were still well above historic levels in home care. With many households still suffering cost-of-liv ... Read More
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Home Care in Romania
Home care saw retail value sales rise in Romania in 2024, while volume sales stagnated. The price cap on food products generated a waterbed effect that was reflected in soaring unit price increases for laundry care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the ... Read More
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Household Cleaning and Personal Care Products in Canada: ISIC 2424
Household Cleaning and Personal Care Products in Canada: ISIC 2424 PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC 2 ... Read More
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Household Cleaning and Personal Care Products in Italy: ISIC 2424
Household Cleaning and Personal Care Products in Italy: ISIC 2424 PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC 24 ... Read More
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Household Cleaning and Personal Care Products in Germany: ISIC 2424
Household Cleaning and Personal Care Products in Germany: ISIC 2424 PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC ... Read More
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Household Cleaning and Personal Care Products in the US: ISIC 2424
Household Cleaning and Personal Care Products in the US: ISIC 2424 PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC 2 ... Read More
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