Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Bleach in Romania
Bleach in Romania Following the hike in demand in the wake of the COVID-19 pandemic, when consumers embraced bleach as an effective tool against germs and the virus, there has been a readjustment in demand in the category. Thus, bleach resumed its pre-pandemic downward trajectory in retail volume sa ... Read More
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Toilet Care in Croatia
Toilet Care in Croatia With waning concerns about COVID-19 and the resumption of busy work and social activities, consumers increasingly opted for toilet care products that provide convenience rather than efficacy in 2023. This is in line with a more general trend of seeking products that reduce the ... Read More
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Surface Care in Switzerland
Surface Care in Switzerland Surface care posted a positive performance in 2023 driven by the convenience trend and sustained high levels of hygiene consciousness following the COVID-19 crisis. Moreover, despite the return to more normal social and economic activity in the wake of the pandemic, many ... Read More
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Home Care in Iraq
Home Care in Iraq Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift towards more modern housing and th ... Read More
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Home Care in Guatemala
Home Care in Guatemala Home care registered healthy current value growth, though constant value and volume growth was more muted, as inflation still continued to be an issue, though price rises eased. Political instability rising from the 2023 election also created a degree of economic uncertainty. ... Read More
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Bleach in Finland
Bleach in Finland Bleach records a decline in volume sales as safety becomes a major concern. Growing awareness of the harmful impact of bleach on health and the environment prompts health-conscious consumers to switch to less harmful home care products. Bleach is now primarily sought for severe sta ... Read More
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Surface Care in Tunisia
Surface Care in Tunisia There has been a noticeable rise in the offer and presence of international surface care brands in modern retail channels in Tunisia, such as supermarkets, hypermarkets, discounters and, in some cases, retail e-commerce. The owners of international surface care brands like Sa ... Read More
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Bleach in Georgia
Bleach in Georgia Bleach is a traditional home care product in Georgia, that is widely known and used by locals. Price sensitivity has encouraged consumption of bleach in 2023 due to its low price per unit. Thus, bleach remains an attractive product among consumers looking to economise. The assortme ... Read More
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Toilet Care in Lithuania
Toilet Care in Lithuania Toilet care posted strong retail volume and current value growth in 2023, aided by strong promotional activity from key players, including Bref from Henkel AG & Co KGaA. Since the COVID-19 pandemic, daily hygiene standards have risen with more Lithuanians keen to use toilet ... Read More
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Bleach in the Netherlands
Bleach in the Netherlands With rising prices in 2023 consumers sought ways to save money whenever possible. Despite hefty price increases in 2022 and 2023, private label bleach products remained inexpensive. Bleach is still seen to be an effective cleaning product, and many Dutch consumers still app ... Read More
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Toilet Care in Costa Rica
Toilet Care in Costa Rica Volume growth in toilet care was muted. Two factors led to the muted growth. With the pandemic having passed, there was less frenetic cleaning. In addition, with inflation still being relatively high, consumers traded down as much as possible and sometimes switched to bleac ... Read More
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Bleach in Kazakhstan
Bleach in Kazakhstan Bleach saw moderate sales growth in volume terms in 2023. Bleach has benefited from the country’s economic uncertainty and reduced disposable incomes, with local consumers viewing it as an inexpensive and reliable disinfectant despite its pungent odour, toxicity and questionable ... Read More
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Toilet Care in Switzerland
Toilet Care in Switzerland Convenience remained a priority for Swiss consumers in the toilet care category at the end of the review period. With hectic lifestyles and longer working hours, consumers have increasingly looked for products that minimise the amount of time and effort required to complet ... Read More
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Toilet Care in Ireland
Toilet Care in Ireland The outbreak of COVID-19 led to an increase in sales of toilet care, as consumers became increasingly concerned with hygiene levels. However, in 2023, while retail value sales remained high due to inflation, retail volume suffered from rising price points, and volume sales fel ... Read More
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Polishes in Switzerland
Polishes in Switzerland Polishes continued to experience a decline in volume sales in 2023, maintaining a trend that persisted throughout the review period. The category has been hit hard by changing lifestyles and fashions in clothing and interior design. It has also suffered from consumers' increa ... Read More
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Bleach in Dominican Republic
Bleach in Dominican Republic Bleach is widely used by Dominicans as it is considered highly versatile and is frequently used for cleaning floors, as a surface disinfectant and occasionally as a bleach in laundry. Its multipurpose benefits and lower unit price compared to specific surface cleaning pr ... Read More
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Bleach in Egypt
Bleach in Egypt Perceived as an essential home care product in Egypt, sales volumes of bleach maintained their growth in 2023. In addition to its primary use of bleaching clothes, bleach is also used for other household tasks such as cleaning bathrooms, removing mildew, and cleaning glass dishes, wh ... Read More
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Bleach in Israel
Bleach in Israel The pandemic resulted in a surge in demand for bleach, as local consumers rushed to purchase home care products associated with the elimination of dirt, viruses and bacteria as part of heightened hygiene concerns. Euromonitor International's Bleach in Israel market report offers a c ... Read More
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Surface Care in Lithuania
Surface Care in Lithuania Surface care continues to benefit from the stronger attention to hygiene and cleaning habits that emerged during the COVID-19 pandemic. Consumers are seeking greater convenience with spray formats gaining popularity over other cleaners. Current value growth decelerated in 2 ... Read More
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Polishes in Lithuania
Polishes in Lithuania Polishes continue to see retail volume sales stagnate in 2023, as this category draws very limited consumer attention in Lithuania. In the main, locals prefer to use basic household products to clean the house. Since the COVID-19 pandemic, consumers have spent less time at home ... Read More
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Bleach in New Zealand
Bleach in New Zealand In 2023, value sales growth within the bleach category remained robust, significantly influenced by inflationary pressures. Despite the stabilisation of fuel costs following the initial shock in 2022 after the Russian invasion of Ukraine, the Government's temporary removal of e ... Read More
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Polishes in Estonia
Polishes in Estonia Overall, polishes registered marginal volume growth in 2023, as well as a fall in constant value sales, as continuing rising costs hit profit margins. Furniture polish was the strongest performer in terms of value and volume growth, with metal polish also registering modest growt ... Read More
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Surface Care in Croatia
Surface Care in Croatia Croatian consumers largely prefer multi-purpose surface care products as they offer a convenient and efficient way to clean different surfaces with just one product, thereby saving time, money and storage space. In 2023, the majority of consumers had constrained budgets, with ... Read More
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Bleach in Turkey
Bleach in Turkey Bleach is a traditional, essential product within the Turkish home care market, consistently maintaining strong sales. The sales growth of bleach products generally exhibits steady patterns without significant fluctuations. Therefore, while bad economic conditions and reduced dispos ... Read More
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Toilet Care in Bolivia
Toilet Care in Bolivia Toilet care is witnessing further growth in 2023, with sales supported by the adoption of new cleaning habits following the pandemic. The increased usage of specific toilet cleaning products at home has particularly benefited toilet liquid/foam products. Most Bolivian househol ... Read More
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