Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Surface Care in China
In 2023, surface care in China saw a slight current value decline, primarily due to consumers stockpiling during the pandemic, which reduced subsequent demand. However, as these are essential daily cleaning products, surface care returned to growth in 2024. For instance, standard floor cleaners, kit ... Read More
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Home Care in Bangladesh
In 2024, home care has seen modest growth in demand, with urban areas outperforming rural regions. Hygiene and cleanliness practices have increased, driving higher demand across household, corporate, and commercial sectors, including food service. Low-income consumers, served predominantly by inform ... Read More
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Home Care in Algeria
It was a modest performance for home care in Algeria in 2024. With inflation continuing to be an issue, there was modest constant value and volume growth, and with similar growth across all segments. That being said, inflation was on a downward trajectory. However, value for money continued to be a ... Read More
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Home Care in Argentina
In 2024, home care in Argentina experienced a significant retail volume decline, primarily driven by an economic recession, currency depreciation, and persistently high inflation. The new government that took office in December 2023 implemented a drastic devaluation of the Argentine peso, reducing i ... Read More
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Home Care in Chile
In 2024, home care in Chile recorded a mixed performance, with some categories recording marginal value growth but a contraction in volume sales. This was primarily due to the prioritisation of purchases by Chilean consumers after two years of historically high double-digit inflation rates, in line ... Read More
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Home Care in Bulgaria
In 2024, home care in Bulgaria remained stable in retail volume terms, following declines in the previous two years, due to significant price increases. In 2022 and 2023, the market returned to lower pre-COVID volumes, after experiencing exceptional growth in categories such as bleach and toilet car ... Read More
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Home Care in Denmark
Home care in Denmark registered a strong performance in 2024 after several years of declining volume sales caused by sharp price rises and lower demand post-pandemic. There was a significant slowdown in the rate of price increases giving consumers some respite from the steep hikes during 2022 and 20 ... Read More
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Home Care in Israel
Israel’s home care industry saw significant price adjustments in 2024. In the wake of the Israel-Hamas war’s early stages, home care had brands initially refrained from increasing their prices, but by 2024, this approach led to average unit price rises. Despite these increases, home care overall did ... Read More
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Home Care in Hungary
In Hungary, challenging economic conditions, including sluggish macroeconomic growth and persistent inflation, significantly impacted the home care market in 2024. While rising prices boosted current value sales, volume sales declined across several key product categories. Major segments such as liq ... Read More
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Home Care in New Zealand
The demand for home care in New Zealand in 2024 was heavily influenced by the cost-of-living challenges faced by consumers. In 2022-2023, the country experienced high inflation rates as it grappled with supply chain and infrastructure disruptions and the after-effects of cheap access to money, follo ... Read More
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Surface Care in Algeria
Surface care in Algeria registered moderate volume growth in 2024. That being said, though inflation eased, it was still an issue and more specialised surface care products, such as descalers, kitchen cleaners and oven cleaners performed weakly in terms of volume growth. Consumers continued to be pr ... Read More
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Bleach in Algeria
While volume growth for bleach was muted in Algeria in 2024, bleach continued to account for significant value sales. Bleach has a strong reputation of killing all possible bacteria and continues to be popular despite its strong smell and harmful properties. Its affordability also continued to supp ... Read More
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Polishes in Algeria
Polishes registered moderate volume growth in Algeria in 2024. Furniture polish continued to account for most value sales and also registered the highest current value and volume growth. Furniture polish benefits from the dusty conditions in Algerian’s increasingly overcrowded cities. Oher offerings ... Read More
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Toilet Care in Argentina
The toilet care category in Argentina recorded a retail value uplift of 177% in 2024, while retail volume saw a decline of 17%. As consumers' disposable incomes sharply fell during the economic downturn, many began cutting back on products that were not perceived as strictly necessary. While toilet ... Read More
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Bleach in Bulgaria
In 2024, bleach sales in Bulgaria saw a continued decline in retail volume consumption, although the category showed modest growth in terms of current value. This was primarily due to price increases, driven by higher production costs, increased energy expenses, and rising salaries for retailers. Th ... Read More
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Surface Care in Bulgaria
In 2024, the market for surface care in Bulgaria remained flat in retail volume terms. This stabilisation follows the unusual surge in demand witnessed during the COVID-19 crisis, when heightened hygiene awareness and frequent cleaning routines drove sales to unprecedented levels. As daily cleaning ... Read More
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Polishes in Bulgaria
Polishes in Bulgaria continued to decline in volume terms in 2024, as the category is increasingly perceived as non-essential, especially among younger consumers who dedicate less time to polishing. However, the category showed slight growth in current value terms, as prices remained at elevated lev ... Read More
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Surface Care in Greece
Surface care performed better in 2024 in comparison to 2023 both in retail volume and current value terms. A key factor influencing developments in 2024 was the government’s decision to regulate prices in non-food categories by forcing companies to implement price drops. This did not lead to real de ... Read More
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Bleach in Belgium
In 2024, the bleach category recorded a retail value sales increase of 4%, while continuing to record a positive performance in volume sales. This positive performance was due to price-sensitive consumers continuing to turn to bleach as an affordable alternative to surface cleaners. Sustained high i ... Read More
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Toilet Care in Belgium
In 2024, the toilet care category saw stagnated volume sales in Belgium, despite recording a retail value uplift of 5%. This result was due to the ongoing economic pressures on Belgian households. With inflation persisting, consumers become even more selective in their purchases, prioritising essent ... Read More
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Polishes in Belgium
PPI Euromonitor International's Polishes in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading compa ... Read More
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Polishes in the Netherlands
The continued shift towards informal wear in the Dutch workplace combined with hybrid working models has further reduced the demand for formal shoes, and hence shoe polish. Dutch consumers increasingly prefer casual or athletic footwear, leading to a noticeable decline in the use of shoe polish prod ... Read More
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Bleach in the Czech Republic
The demand for bleach in the Czech Republic continued its downward trajectory in 2024, with retail volume sales declining even more deeply than in previous years. Increasing consumer awareness about the non-sustainable properties of bleach has prompted many households to explore more sustainable and ... Read More
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Surface Care in the Czech Republic
The surface care category saw rises in both retail volume and current value terms in Czech Republic in 2024. Within this - despite the segment’s stagnation in retail volume sales - multi-purpose cleaners remained the top choice for surface care, largely thanks to its products’ versatility and practi ... Read More
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Toilet Care in the Czech Republic
Toilet care in Czech Republic saw demand for in-cistern devices declining in 2024, in a trend that is projected to persist. This is primarily attributed to the growing adoption of modern toilet designs, particularly those with concealed cisterns. Such designs make it difficult to access the water ta ... Read More
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