Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Home Care in North Macedonia
Home Care in North Macedonia Overall home care recorded robust current value growth in North Macedonia in 2023, mainly as result of the impact of inflation and substantial unit price rises. In terms of volume sales growth, however, most home care categories saw stagnation or decline in 2023, with lo ... Read More
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Surface Care in Latvia
Surface Care in Latvia In 2023, descalers experienced positive retail volume growth, attributed to two reasons. Firstly, the decline in water quality has raised concerns among consumers. These products effectively prevent limescale accumulation, extending the lifespan of household appliances and red ... Read More
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Polishes in Ecuador
Polishes in Ecuador Shoe polish, the largest category within polishes, recorded strong double-digit value and volume growth in 2023, with sales driven by the reopening of schools. 2023 was the first year of a full return to in-person classes after pandemic-related disruptions and students once again ... Read More
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Surface Care in Dominican Republic
Surface Care in Dominican Republic In the post-pandemic era, the need to disinfect surfaces at home has subsided considerably, in line with lower fears over the spread of COVID-19. Retail volume sales of home care disinfectants contracted in 2022, followed by moderate growth in 2023, although overal ... Read More
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Surface Care in Poland
Surface Care in Poland Retail value growth was double-digit in 2023, with retail value driven by rising price points. With the high inflation rate impacting consumer purchasing power, there was a growing trend towards value-driven surface care solutions in 2023. Consumers sought affordable yet effec ... Read More
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Polishes in Croatia
Polishes in Croatia The economic impact of measures introduced to limit the spread of COVID-19, along with soaring inflation in 2023, have undermined consumer confidence and purchasing power. As a result, many consumers remain focused on spending on essential items. At the same time, consumers’ prio ... Read More
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Bleach in Norway
Bleach in Norway Despite receiving a boost during the pandemic thanks to its well-recognised and effective sanitising properties, bleach is increasingly viewed as an old-fashioned product, and registered volume sales decline once again in 2023. Nevertheless, remains a tried and tested cleaning produ ... Read More
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Home Care in El Salvador
Home Care in El Salvador Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices were reflected in higher r ... Read More
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Home Care in Panama
Home Care in Panama Home care is registered a strong performance in 2023, given the favourable macroeconomic environment in the country. Laundry care and surface care constitute the two largest categories, both of which saw steady consumer demand over the review period. This helped home care sales m ... Read More
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Toilet Care in Greece
Toilet Care in Greece Fragrance is a key area of new developments in toilet care, as players vie to catch consumers' attention. For example, third-placed overall brand Klinex (Unilever Hellas SA) launched a new series of rim blocks with essential oils, with unique fragrances such as Dahlia and Drago ... Read More
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Surface Care in Turkey
Surface Care in Turkey In 2023, manufacturers launched concentrated, economical, environmentally friendly and refillable surface care items. This shift aligns with the growing consumer demand for sustainable and cost-effective solutions. One example is Cif Clean Boost Power & Shine kitchen spray, wh ... Read More
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Toilet Care in Sweden
Toilet Care in Sweden A continued rise in retail price points is attributed to inflationary pressures driven by higher input and operational costs. With inflation remaining elevated throughout 2023, households exhibit heightened price sensitivity. This results in a shift towards discounters and vari ... Read More
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Bleach in Nigeria
Bleach in Nigeria Bleach performs well in retail volume growth regardless of the high inflation that impacted consumers' purchasing power. The product is considered essential in-home care, with consumers applying bleach to their white clothes or clothes with stubborn stains, as well as using the pro ... Read More
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Bleach in Vietnam
Bleach in Vietnam Despite its maturity, bleach continued to grow in retail volume and current value terms in 2023. Not only is it considered affordable, it also regarded as a powerful multipurpose home care product. With a heightened demand for greater hygiene, formed as a result of the pandemic, bl ... Read More
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Home Care in Egypt
Home Care in Egypt The annual inflation rate in Egypt had accelerated to 38% by September 2023, negatively impacting the average Euromonitor International's Home Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest r ... Read More
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Surface Care in Egypt
Surface Care in Egypt Surface care witnessed an increase in prices by an average of 26% in 2023, but maintained positive sales in volume and value terms with respective growth rates of 2% and 28%. The higher prices were driven by currency devaluation, a high inflation rate, and rising raw material c ... Read More
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Polishes in Malaysia
Polishes in Malaysia Overall polishes maintained growth in retail volume and current value terms in 2023, with increases seen across all categories. However, lifestyle and fashion trends continued to militate against the development of polishes. For instance, younger home owners tend to prefer simpl ... Read More
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Toilet Care in Thailand
Toilet Care in Thailand Toilet care presented an intriguing narrative in 2023, with the retail volume and current value growth rates experiencing an upward trajectory from the previous year. This growth, however, was juxtaposed against the nuanced dynamics of a niche category. The rise in the growth ... Read More
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Surface Care in Italy
Surface Care in Italy Surface care suffered a third consecutive year of declining volume sales in 2023, in contrast to the surge in demand seen in 2020. The advent of the COVID-19 virus in Italy had a very strong positive impact on retail sales in both volume and current value terms, as consumers lo ... Read More
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Bleach in France
Bleach in France Sales of bleach declined in retail volume terms in 2023 with value growth largely due to price rises rather than an increase in demand. Nonetheless, while volume sales continued to decline in 2023 this was at a slower pace than expected, as rising living costs have led to renewed co ... Read More
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Toilet Care in Saudi Arabia
Toilet Care in Saudi Arabia Among the many formats of toilet care products, toilet liquids/foam remained the most in demand in Saudia Arabia at the end of the review period, due to its perceived convenience in easy-glide application. Local consumers appreciate toilet care products such as these, bec ... Read More
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Surface Care in Algeria
Surface Care in Algeria In 2023, surface care registered a weaker performance in volume terms, as consumers grapple with the high costs of living. The local economy struggled to recover from inflationary pressures and the ongoing Russian-Ukrainian conflict. Many sophisticated surface care products, ... Read More
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Toilet Care in Indonesia
Toilet Care in Indonesia Toilet care is a category enjoying strong and stable growth, supported by the ongoing urbanisation trends in Indonesia. As urban migration continues, more consumers are finding themselves in upgraded living conditions, residing in modern houses and apartments. This transitio ... Read More
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Surface Care in Mexico
Surface Care in Mexico Surface care maintained solid but slowing retail volume and current value growth in 2023, with increases seen across most categories. Demand was especially driven by specialised products for the kitchen and bathroom, with kitchen and bathroom cleaners seeing above-average grow ... Read More
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Bleach in Saudi Arabia
Bleach in Saudi Arabia Unlike many home care categories in 2023, the average unit price of bleach continued to rise in Saudi Arabia, resulting in more dynamic current value growth compared to retail volume. Nevertheless, demand continued to rise in 2023, as bleach offers a much lower average unit pr ... Read More
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