Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Toilet Care in Poland
Toilet Care in Poland Retail value growth was double-digit in 2023, driven by rising price points and inflation. While consumers became increasingly price-conscious, retail volume growth remained positive, with the outbreak of COVID-19 having a heightened awareness of hygiene, emphasising toilet car ... Read More
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Surface Care in Vietnam
Surface Care in Vietnam Surface care registered a healthy performance in both retail volume and current value terms in 2023, following the trend of the previous year. Growth was boosted by higher living standards and an enhanced focus on hygiene, despite the easing of the pandemic. Many Vietnamese c ... Read More
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Polishes in Bosnia and Herzegovina
Polishes in Bosnia and Herzegovina In 2023, polishes registered a marginal uplift in retail volume growth compared to the previous year. However, most consumers focused on buying essential home care products, with polishes being seen as less important. In a difficult economic climate with rampant in ... Read More
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Home Care in Georgia
Home Care in Georgia Georgia's economy and local currency witnessed stability in 2023, with positive effects on the performance of home care in 2023. The recovery of tourism had a strong impact on Georgia in general and improved employment levels, which has raised purchasing power for some. However, ... Read More
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Home Care in Lithuania
Home Care in Lithuania Following the soaring prices seen in home care during 2022, unit price growth has stabilised in 2023 and current value sales are slowing. Nevertheless, Lithuanians still face financial challenges in 2023, such as rising interest rates, which is squeezing household budgets. In ... Read More
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Home Care in Jordan
Home Care in Jordan In 2023, home care in Jordan has experienced growth in both current value and volume sales, primarily attributed to the surge in on-trade sales rather than retail transactions. Notably, retail home care product prices have witnessed a slight decline, leading to an increase in vol ... Read More
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Polishes in Egypt
Polishes in Egypt Except for shoe polish, retail volume sales of polishes continued to decline in 2023, due to high inflation and pressure on disposable incomes. Perceived as discretionary products, floor, metal and furniture polishes suffered significant declines in sales volumes as consumers reall ... Read More
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Toilet Care in Pakistan
Toilet Care in Pakistan In 2023, the focus on preventative hygiene continued to significantly boost the demand for toilet care in Pakistan. With consumers remaining concerned about viral infections, there was a notable increase in the call for products that could ensure cleanliness and hygiene in ho ... Read More
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Toilet Care in Guatemala
Toilet Care in Guatemala Volume growth in toilet care was muted. Two factors led to the muted growth. With the pandemic having passed, there was less frenetic cleaning. In addition, with inflation still being relatively high, consumers traded down as much as possible and sometimes switched to bleach ... Read More
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Toilet Care in North Macedonia
Toilet Care in North Macedonia Toilet care saw modest retail volume growth in 2023 against a backdrop of stable consumer demand. Due to the significantly rising unit prices and the impact of inflation, toilet care also posted robust double-digit current value growth. Innovation and premiumisation we ... Read More
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Home Care in Qatar
Home Care in Qatar Qatar saw continued retail volume growth in home care sales in 2023. Growth was fuelled by an increase in the number of households and an enhanced focus on the need for hygiene in the home, thanks to the continuation of a trend that developed as a result of the COVID-19 crisis. Me ... Read More
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Home Care in Kuwait
Home Care in Kuwait Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in 2023 backed by rising incomes, ... Read More
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Home Care in Switzerland
Home Care in Switzerland The home care market in Switzerland saw volume sales decline in 2023, though it saw current value growth, driven largely by rising prices. Demand was dampened by the general impact of high rates of inflation on consumers' purchasing power, as well as higher raw material and ... Read More
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Bleach in Ireland
Bleach in Ireland While bleach saw rising value sales aligned with increased price points, retail volume sales continued to decline in 2023. With COVID-19 concerns no longer driving sales, the product is suffering from being mainly viewed as outdated and toxic. However, older consumers still frequen ... Read More
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Polishes in Kazakhstan
Polishes in Kazakhstan Polishes in Kazakhstan continued to fall in 2023 in terms of volume sales growth, and while it saw positive rises in current value terms, the rate was at a more moderate pace than in the previous year of 2022. The range of category goods found on retailers’ shelves has shrunk ... Read More
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Polishes in Latvia
Polishes in Latvia Shoe polish experienced the most rapid growth in volume terms in 2023. This market expansion can be attributed to the rising population, primarily driven by the influx of Ukrainian refugees, contributing to Latvia's population growth. However, despite these results, overall consum ... Read More
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Bleach in North Macedonia
Bleach in North Macedonia Bleach continued to see substantial volume sales falls in 2023, posting the deepest decline recorded across all of home care. Bleach suffers from drastically reduced population among local consumers, undermining demand. However, the category managed to post solid current va ... Read More
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Surface Care in Norway
Surface Care in Norway Higher retail price points in 2023 can be attributed to rising input costs, including energy, material sourcing, labour, supply chain distribution and logistics. These increased costs are often transferred to retail price points. Euromonitor International's Surface Care in Nor ... Read More
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Toilet Care in Dominican Republic
Toilet Care in Dominican Republic Toilet care products showed moderate growth in retail volumes sales in 2023. Consumers in the Dominican Republic prefer to use rim blocks as these are an affordable product for most demographic group, especially in the face of current inflationary pressures. Overall ... Read More
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Surface Care in Canada
Surface Care in Canada In 2023, retail value grew on the surface care landscape due to inflation-driven price increases. These rises challenged volume sales, leading to an overall retail volume decline, further driven by consumers using fewer products as they transitioned back to pre-pandemic cleani ... Read More
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Polishes in Finland
Polishes in Finland High volume price growth continues to impede the volume sales growth of polishes in 2023. Consumers are prioritising necessary home care products over polishes, leading to a decline in their usage. The popularity of non-wood materials for furniture further reduces the demand for ... Read More
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Toilet Care in Turkey
Toilet Care in Turkey In 2023, overall toilet care volume sales declined, with these products being considered luxury during the economic crisis. In-cistern devices and toilet liquids drove the bulk of this decline. However, ITBs displayed a contrasting trend, demonstrating positive growth, albeit i ... Read More
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Polishes in Dominican Republic
Polishes in Dominican Republic In 2023, floor polish showed steady growth in retail volume terms. However, this product is increasingly impacted by surface care and floor cleaning alternatives, which claim to polish surfaces as well as providing cleaning and disinfection properties. The use of multi ... Read More
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Home Care in Pakistan
Home Care in Pakistan While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges like high inflation and a risin ... Read More
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Home Care in Israel
Home Care in Israel Home care in Israel experienced a weak performance in terms of retail volume sales in 2023, while current value sales continued to record dynamic growth rates. These trends were driven by a second consecutive year of significant price rises, with the average unit price of certain ... Read More
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