Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
-
Polishes in Ireland
Both retail volume sales and retail constant value sales of polishes continued to decline in 2024. Floor polish, furniture polish, metal polish and shoe polish all saw declining retail volume sales during the year. Local consumers are using polishes less frequently in their daily lives, and some spe ... Read More
-
Surface Care in Bolivia
Surface care in Bolivia registered healthy volume growth in 2024, with locally produced brands, including from global players such as Unilever, performing better than imported brands, which saw prices rise significantly. There was a scarcity of US dollars in the formal financial system due to sharp ... Read More
-
Dishwashing in Canada
Dishwashing saw retail value sales decline in current terms in Canada in 2024, following strong growth driven by price increases in the previous year. Immigration-led population growth supported demand as immigrants equipped newly established households with dishwashing products. However, this suppo ... Read More
-
Surface Care in Canada
Surface care saw a slight increase in retail value sales in current terms in Canada in 2024. Some categories experienced renewed volume growth as price inflation decreased from the high rate seen in 2022 and 2023. Immigration-driven population growth supported demand as newcomers purchased surface c ... Read More
-
Toilet Care in Canada
Retail value sales of toilet care fell in current terms in Canada in 2024. Toilet care experienced declines in value and volume across all subcategories with demand falling off.as consumers dealt with an increased cost of living and engaged in value seeking behaviour such as buying during promotions ... Read More
-
Polishes in Colombia
Sales of polishes continued to decline in current value and retail volume terms in 2024, driven by a reduction in demand and more moderate price increases compared to the previous two years. Shoe polish, which accounts for the largest share of category sales, witnessed a reduction in demand. This de ... Read More
-
Surface Care in Colombia
Surface care saw muted growth in retail volume terms in 2024, representing only a slight increase compared to the previous year. Unit prices for products in this category remained stable due to intense competition among discounters, supermarkets, and hypermarkets and the rapid rise of private label. ... Read More
-
Bleach in Colombia
Private label now dominates sales of bleach in Colombia having taken further share from traditional brands like Clorox Chlorine Bleach in 2024. The high penetration of private label bleach in Colombian households has, however, had a negative impact on growth in current value terms, with it serving t ... Read More
-
Toilet Care in Colombia
Sales of toilet care declined in current value terms in 2024. The reduced demand for rim blocks and toilet liquids/foam along with a price reduction in in-cistern devices, the largest category, were behind the drop in sales. Products for the specific cleaning and maintenance of toilets are not consi ... Read More
-
Toilet Care in Hungary
Demand for toilet care products in Hungary rebounded in 2024 after a decline in the previous year. This growth was driven by moderating inflation and an increasing consumer preference for convenient, effective, and environmentally-friendly products. Unlike bleach, which has seen a steady decline due ... Read More
-
Surface Care in Israel
Israel’s surface care category saw pine oil attract further interest in 2024. Pine oil picked up pace in 2023, when Sano experienced significant success with its line of general-purpose cleaning products based on pine oil, which gained substantial traction through TikTok. The social media platform p ... Read More
-
Polishes in Israel
Polishes in Israel saw a significant number of price increases in 2024, reflecting broader economic challenges. Following the outbreak of the Israel-Hamas war, companies delayed planned price adjustments for several months, aiming to stabilise the market during the conflict. However, this postponeme ... Read More
-
Polishes in Denmark
Danish households are seeking more versatile and multi-functional polishes in Denmark. This helps to simplify cleaning routines, offers cost savings, and minimises the use of home storage space. Manufacturers are responding to this requirement. For example, in shoe polish, Silver Universal Waterproo ... Read More
-
Bleach in Chile
Despite an overall decline in retail volume terms in 2024, the penetration of bleach among Chilean households remained extremely high at the end of the review period, with this maturity limiting further growth prospects. During difficult economic situations, local consumers tend to adjust their blea ... Read More
-
Bleach in Denmark
The bleach category faces significant challenges in Denmark due to rising health concerns. Higher awareness of the potential health risks associated with bleach, such as respiratory issues and skin irritation, are driving consumers away from the bleach category. Increasingly, bleach is seen as out-d ... Read More
-
Toilet Care in Denmark
In line with rising awareness of sustainability in Denmark, packaging innovation is gaining traction in toilet care. There is a strong desire for more sustainable options in toilet care as households seek to minimise their environmental impact. In 2024, the rim block brand Ambi-Pur launched its WC A ... Read More
-
Surface Care in Denmark
Over half of all surface care volume sales were attributed to multi-purpose cleaners in 2024. Households want versatility from surface care products and the ability to effectively clean various surfaces, such as countertops, appliances, and floors. Multi-purpose cleaners appeal to households seeking ... Read More
-
Surface Care in Norway
Cost-of-living pressures continue to drive households in Norway towards surface care products that offer an affordable price and that deliver value. Manufacturers have been addressing the need for value by increasing the versatility of their product offerings. The year 2024 witnessed the launch of t ... Read More
-
Polishes in Norway
Retail price growth moderated in polishes over 2024, following the sharp increases seen in Norway during 2022-3. Polishes have seen rising costs in the post-pandemic era, due to escalating operating costs in the form of material sourcing, logistical expenses, rent, and salaries. This translated into ... Read More
-
Polishes in New Zealand
The economic situation shaped demand trends in polishes in New Zealand in 2024, For the majority of the year, New Zealand was gripped by cost-of-living pressures as the country’s central bank fought high inflation and interest levels. As a consequence, consumers experienced reduced levels of discret ... Read More
-
Toilet Care in New Zealand
Convenience remained an important trend in toilet care in New Zealand in 2024. With consumers living increasingly busy lives and becoming time-poor, they sought out convenience-orientated toilet cleaning products. This trend sustained retail volume growth for in-cistern devices through most of the r ... Read More
-
Surface Care in Peru
The market for surface care in Peru saw moderate growth in retail volume terms in 2024, with multi-purpose cleaners leading the way. Compared to specialised surface cleaning products, these offerings have benefited from the normalisation of cleaning habits following the pandemic. During the COVID-19 ... Read More
-
Bleach in Argentina
In 2024, retail value sales of bleach in Argentina grew by 257%, while retail volume sales fell by 4%. Home disinfectants, all-purpose cleaning wipes, and bleach are the cleaning products most strongly associated with disinfection in Argentina. Among these products, bleach posted the smallest declin ... Read More
-
Home Care in the United Kingdom
Home care saw increasing demand in the United Kingdom in 2024, with a small amount of retail volume growth recorded at the top level. In recent historic years, home care experienced volume declines, with 2024 marking a change in direction, suggesting that this category is stabilising following the p ... Read More
-
Home Care in the United Arab Emirates
In 2024, home care in the United Arab Emirates witnessed a further shift in consumer preferences, influenced by inflation, convenience, and sustainability concerns. Local consumers have been searching for affordable options, supporting the sales growth of private label. In response, key brands from ... Read More
Research Assistance
