Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Surface Care in Greece
Surface Care in Greece As a result of the decline in disposable incomes, consumer spending priorities have changed and, in turn, we are seeing sluggish volume sales overall, in addition to challenges faced by certain value-added products which come with higher price tags. For example, as seen in sta ... Read More
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Polishes in the Netherlands
Polishes in the Netherlands Dutch workers embrace informal wear at most companies, making consumers less interested in formal work shoes which need polishing. At the same time, the hybrid form of working is also having some impact, as office workers spend time at home requiring fewer formal shoes. P ... Read More
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Polishes in Pakistan
Polishes in Pakistan The strong rise in demand for polishes continued in 2023, primarily propelled by the growing middle-class consumer base in the country. The rising consumer base of middle-class households can be attributed to improving disposable incomes and purchasing power, which motivate them ... Read More
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Polishes in Peru
Polishes in Peru Sales of polishes plummeted in retail volume terms in 2020 following the outbreak of COVID-19 with consumer priorities switching to more essential needs. Although the pandemic is now over volume sales remain well below pre-pandemic levels with demand restricted by the challenging ec ... Read More
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Toilet Care in the Netherlands
Toilet Care in the Netherlands Retailers tried to stem the decline in volume sales in toilet care in 2023 by offering regular and deep discounts on rim blocks and rim liquids. These were mostly multi-buy offers, with discounts applied when purchasing three or four items – or example, Jumbo offered W ... Read More
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Bleach in Hungary
Bleach in Hungary While retail value sales were double-digit in 2023, bleach recorded a retail volume decline for the third consecutive year. Sales increased during the COVID-19 pandemic, with consumers having a heightened interest in hygiene. Bleach was recommended during this time as a robust, eff ... Read More
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Toilet Care in Latvia
Toilet Care in Latvia In 2023, toilet care tablets and powders witnessed solid growth in retail value and volume sales. This surge can be attributed to the increased time consumers spend working from home, resulting in more frequent toilet usage and a heightened need for ongoing cleanliness. Toilet ... Read More
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Bleach in Pakistan
Bleach in Pakistan Bleach in Pakistan continued to register strong retail volume growth and, supported by high inflationary pressure on prices, double-digit retail current value growth in 2023. Despite the increasing use of detergents for stain removal, bleach remained a popular choice for many cons ... Read More
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Home Care in Ecuador
Home Care in Ecuador Ecuador's GDP has risen steadily in 2023 and is projected to reach growth of 2.1% by the end of the year, whilst unemployment has declined by 3.2%. Despite these positive economic indicators, consumers have been cautious with their spending. High crime rates, political instabili ... Read More
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Home Care in Vietnam
Home Care in Vietnam Demand for home care products in Vietnam continued to increase in 2023, supported by a growing middle class population, which had access to higher levels of disposable income. A heightened focus on health and hygiene, facilitated by the pandemic, also had a positive impact on sa ... Read More
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Home Care in Azerbaijan
Home Care in Azerbaijan While home care registered moderate current value growth in 2023, constant growth was much more moderate, with volume sales actually falling. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, continuing supply chain disruptions, high inflation and t ... Read More
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Home Care in Kazakhstan
Home Care in Kazakhstan The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains as changes in the positio ... Read More
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Home Care in Greece
Home Care in Greece Overall inflationary pressures eased in Greece in 2023, compared to the inflation spikes seen in 2022. However, despite this improving economic environment, inflation remains high on home care products. Such pressures derive from the rise in energy prices, transport, raw material ... Read More
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Home Care in New Zealand
Home Care in New Zealand In 2023, home care in New Zealand witnessed a sharp increase in unit prices, driven by broader inflationary pressures. Factors such as the stabilisation of fuel costs post the 2022 Russian invasion of Ukraine, the end of the Government's temporary removal of excise duty on p ... Read More
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Home Care in Tunisia
Home Care in Tunisia Home care in 2023 presented a challenging landscape, marked by a level of retail volume stagnation in several categories. This performance was due to several factors, but especially inflation and financial and economic crises and a concomitant decline in Tunisian purchasing powe ... Read More
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Home Care in Peru
Home Care in Peru Sales of home care saw mixed results in 2023 albeit most categories recorded growth in retail volume terms. The rising cost of manufacturing including supplies, packaging and transportation pushed companies to continue raising their prices. The sharp rise in the cost of living forc ... Read More
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Surface Care in Nigeria
Surface Care in Nigeria Rising price points in 2023 will lead to double-digit retail value growth for surface care, driven by home care disinfectants, oven cleaners, and multi-purpose cleaners. Despite rising prices, surface care only registered a slight drop in retail volume sales, with home care d ... Read More
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Surface Care in Finland
Surface Care in Finland Surface care faces challenges during a period of price growth in 2023, with consumers focusing on essential purchases. Sprays, especially basic surface care sprays, remain the most popular format. However, disinfecting products experienced a notable decline, indicating a shif ... Read More
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Toilet Care in Finland
Toilet Care in Finland The notable unit price growth in 2023 has prompted many Finns to optimise their consumption of toilet care products. Consumers are shifting away from in-cistern toilet blocks (ITBs) towards toilet liquids/foams due to their lower cost and the ability to measure usage more accu ... Read More
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Polishes in Norway
Polishes in Norway The multifunctional nature of home care products continued to restrict growth opportunities for polishes in 2023. For example, surface care wipes are increasingly used to remove dirt from shoes, floor cleaners replace floor polish, and automatic dishwashing tablets produce spot-fr ... Read More
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Toilet Care in Kazakhstan
Toilet Care in Kazakhstan Toilet care recorded substantial growth during the COVID-19 pandemic. Sales have since stabilised, with 2023 seeing volume rises at a more moderate pace overall. However, toilet liquids/foam was increasing relatively rapidly in 2023, leading overall growth in terms of volum ... Read More
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Toilet Care in Norway
Toilet Care in Norway Consistent with trends across home care as a whole, toilet care declined in retail volume terms in 2023. As inflation soared, household incomes faced intense pressure, and local consumers began trading down to cheaper products, including private labels. Euromonitor Internationa ... Read More
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Bleach in Costa Rica
Bleach in Costa Rica Value sales for bleach continued to slow, and consumers increasingly favoured less toxic home care products. Bleach has been cast in a negative light in terms of environmental and also health impacts. As such, consumers are looking to reduce bleach usage and to opt for bleach-fr ... Read More
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Surface Care in Costa Rica
Surface Care in Costa Rica Overall, surface care registered muted volume growth in 2023. However, given the diversity of this product area, some products performed better than others. Reckitt Benckiser continued to have a strong lead in surface care, thanks to its wide portfolio, with popular brands ... Read More
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Polishes in Bolivia
Polishes in Bolivia Polishes are registering further moderate volume growth in 2023, with sales supported by innovation and the entrance into the market of new brands, both local and imported. Price increases continued throughout the year, albeit at a slower pace, impacting stronger rates of growth. ... Read More
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