Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Toilet Care in Kenya
Toilet Care in Kenya Despite the increasing demand for toilet care in Kenya on account of the ongoing urbanisation trend, rim blocks and liquids have yet to gain popularity among local consumers. This underpins the still low demand and low visibility of these types of toilet care products at the end ... Read More
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Wipes in Hungary
Wipes in Hungary In 2023, wipes recorded high levels of double-digit retail value growth in Hungary, driven by rising price points. As such, while the overall retail value was positive, retail volume levels were challenged. Personal wipes, moist toilet wipes, baby wipes and general purpose wipes wer ... Read More
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Wipes in New Zealand
Wipes in New Zealand 2023 marked the first year without COVID-19 restrictions since the onset of the pandemic in 2020. With New Zealanders spending more time at home between 2020-2022 due to lockdowns and various restrictions, there was a surge in demand for cleaning products. However, with people n ... Read More
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Wipes in Morocco
Wipes in Morocco In 2023, the wipes landscape saw increased penetration in Moroccan, leading to double-digit retail value growth, with consumers appreciating the convenience and hygiene offered by these products. While some wipes categories, such as general-purpose wipes, compete with pocket handker ... Read More
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Wipes in Lithuania
Wipes in Lithuania The sales performance of wipes in Lithuania faced multifaceted challenges throughout 2023. Despite being a staple household item, the product area encountered hurdles stemming from factors such as a restricted and, in some instances, diminishing consumer base. Additionally, wipes, ... Read More
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Wipes in Finland
Wipes in Finland Despite being a mature product area, wipes in Finland continued to thrive in 2023, propelled by the enduring appeal of convenience. The price increase during the year prompted consumers to adopt a more discerning approach, carefully evaluating product offerings based on price and qu ... Read More
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Wipes in Guatemala
Wipes in Guatemala Overall, wipes in Guatemala registered modest constant value growth, as retail prices continued to rise. In households, baby wipes have become versatile tools and are often use for various cleaning purposes. For baby care, trusted brands like Huggies and Pampers are the go-to choi ... Read More
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Bleach in Kenya
Bleach in Kenya Bleach in Kenya continued to be impacted by the issue of affordability in a tough economic climate at the end of the review period. Bleach products can be quite expensive, making it a challenging purchase option for lower-income consumers in the country. To address concerns over affo ... Read More
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Wipes in Greece
Wipes in Greece In 2023, wipes in Greece recorded a retail value decline, with retail volume declining in all areas apart from baby wipes. These declines were the result of higher price points and the rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Gr ... Read More
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Wipes in South Korea
Wipes in South Korea In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes are experiencing consistent growth. As environmental consciousness continues to gain prominence amongst consumers, there has been a notable and sustained uptick in demand for wipes that align ... Read More
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Toilet Care in Cameroon
Toilet Care in Cameroon Despite a heightened awareness of hygiene in Cameroonian households, compounded by the pandemic, there exists a notable limitation in consumer familiarity with contemporary toilet care cleaning solutions. This is partly attributed to the prevalent use of powder bleach and han ... Read More
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Polishes in Cameroon
Polishes in Cameroon Polishes remained dominated by shoe polish in Cameroon in 2023, with sales supported by a noted uptick in the importation of shoe polish products in the country. Ultimately, the higher availability of shoe polish resulting from this, is helping to stabilise prices in the categor ... Read More
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Wipes in Croatia
Wipes in Croatia Sales of wipes in Croatia continued to record steady retail volume growth in 2023, while retail current value sales benefited from rising price points. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to support demand for household wipe ... Read More
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Surface Care in Cameroon
Surface Care in Cameroon Surface care in Cameroon in 2023 was being driven by the popularity of multi-purpose cleaners, which command widespread consumer preference due to their cost-effectiveness, versatility, and abundant availability. The presence of local brands and well-executed awareness campa ... Read More
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Wipes in France
Wipes in France Wipes overall saw current value sales flatline in France in 2023. General purpose wipes declined deeply in both volume and current value terms, with pandemic-inspired habits falling away. Though local consumers continue to wash their hands more frequently than pre-pandemic, the use o ... Read More
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Wipes in Georgia
Wipes in Georgia In 2023, wipes in Georgia are witnessing a resurgence in volume sales growth following a decline over the review period amidst the COVID-19 pandemic. Notably, brand loyalty remains low as consumers prioritise affordability over brand recognition. Large package sizes, particularly th ... Read More
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Wipes in Dominican Republic
Wipes in Dominican Republic In 2023, wipes in the Dominican Republic recorded positive retail value growth, benefiting from products that have versatile and multifunctional uses. For example, consumers increasingly use baby wipes not only to clean babies' skin but for other purposes, such as adult f ... Read More
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Wipes in Ecuador
Wipes in Ecuador In 2023, retail value growth for wipes were positive in Ecuador, with the category having an active, competitive landscape. The low barriers to entry have facilitated the emergence of numerous small brands, providing customers with a wide array of choices in terms of variety, qualit ... Read More
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Home Care in Cameroon
Home Care in Cameroon Home care was experiencing a stabilisation effect in Cameroon in 2023, following a substantial escalation in unit prices in 2022, primarily attributed to inflationary pressures and supply chain challenges, notably affecting categories such as bar detergents and shoe polish. How ... Read More
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Wipes in Denmark
Wipes in Denmark Consistent with the observations across tissue and hygiene, wipes in Denmark saw pronounced increases in retail price points, which impacted category performance. Higher prices for wipes were driven by cost inflation, covering factors like energy, material sourcing, labour, logistic ... Read More
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Bleach in Cameroon
Bleach in Cameroon Bleach remained a consolidated category in Cameroon in 2023, with La Croix from Colgate-Palmolive Co holding just under half of all share. Indeed, this historical dominance has been steadfast, owing to the brand's well-established presence and the solid reputation it has earned fo ... Read More
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Wipes in Costa Rica
Wipes in Costa Rica Baby wipes continued to record positive retail value growth in Costa Rica in 2023. These products benefit from having a versatile nature, being widely employed for various non-baby related uses. Brands like Scott, for instance, have introduced wipes made from natural fibres witho ... Read More
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Wipes in Bulgaria
Wipes in Bulgaria Wipes in Bulgaria increased in retail volume and current value terms in 2023, as the category is still relatively new and has strong growth potential. A stronger emphasis on hygiene has occurred since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As peop ... Read More
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Wipes in Egypt
Wipes in Egypt Personal wipes in Egypt experienced a decline in sales volume in 2023, largely attributed to a significant increase in prices. Despite the enduring health and wellness trend, personal wipes were deemed non-essential by consumers facing economic challenges and budget constraints. The s ... Read More
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Wipes in Estonia
Wipes in Estonia In 2023, retail sales of wipes recorded steady growth, though this value growth was largely driven prices increases as inflationary pressures continued to be felt in the country. Intimate wipes experienced robust volume growth in 2023, emerging as the fastest-growing category within ... Read More
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