Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Toilet Care in Colombia
Toilet Care in Colombia Toilet care products are seeing a mix of trends according to the different categories. Faced with the sharp rise in costs, companies have been forced to increase retail prices in 2023 and this has curbed demand. Declining volume sales has been seen in rim blocks and toilet li ... Read More
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Bleach in Bulgaria
Bleach in Bulgaria Bleach in Bulgaria recorded a significant decline in retail volume in 2023. Much of this was due to the uplift in growth seen during COVID-19, with consumers looking for strong, powerful, effective cleaners that were also affordable. Despite the category's retail volume decline, t ... Read More
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Toilet Care in Bulgaria
Toilet Care in Bulgaria Toilet care in Bulgaria saw positive development in 2023, with double-digit retail value growth and a retail volume rise in areas such as rim block and toilet liquids/foams. In addition, all product areas recorded positive retail value growth, driven by premium options and ri ... Read More
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Polishes in Brazil
Polishes in Brazil In 2023, polishes recorded low retail value growth, along with negative retail volume sales, whereas in the previous two years, inflation had supported a stronger value performance. This directly relates to the negative performance of floor polish and furniture polish, which hold ... Read More
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Surface Care in Austria
Surface Care in Austria Surface care saw a healthy increase in current value sales in 2023, driven by rising average unit prices, while overall volume sales saw a decline. Despite local consumers maintaining higher standards for hygiene and cleanliness post-pandemic, with frequent cleaning and highe ... Read More
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Bleach in Colombia
Bleach in Colombia Bleach is a very mature category in Colombia, reaching more than 95% of households. Disinfection has become less relevant in 2023, as the threat of COVID-19 subsided. However, retail volume sales of bleach are still above pre-pandemic levels as the cleanliness habit persists among ... Read More
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Surface Care in France
Surface Care in France 2023 was a tough year for sales of surface care with volume sales declining while value growth was due to price increases rather than an increase in demand. With consumers’ disposable income being squeezed they were forced to rationalise their spending which meant many people ... Read More
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Bleach in Brazil
Bleach in Brazil In 2023, bleach recorded high single-digit retail value growth, along with stable demand. Despite the positive performance, it is clear that there was some level of deceleration compared to the previous year, due to lower inflationary pressures. The improving economic framework enco ... Read More
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Bleach in the Philippines
Bleach in the Philippines Bleach saw exceptional growth in both retail volume and current value terms in 2023, with double-digit increases partly due to inflation, as some consumers switched to the cheapest cleaning product available. While rural low-income households continue to rely on bleach due ... Read More
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Bleach in China
Bleach in China Bleach saw low single-digit growth in retail value in 2023, though the growth rate continued fell compared with the previous two years. Bleach saw relatively strong growth during the period 2020-2022 compared to previous years, mainly due to consumers’ increased hygiene awareness. Bl ... Read More
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Bleach in Malaysia
Bleach in Malaysia During the pandemic and lockdown period in 2020, the Health Ministry advised consumers to use bleach as an alternative to sanitise surfaces when surface care products such as home care disinfectants were running out of stock in both urban and rural areas. However, demand eased rap ... Read More
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Toilet Care in Malaysia
Toilet Care in Malaysia Toilet care maintained solid retail volume and current value growth in 2023, although from a relatively low base. Many consumers, especially those with young children, remain in the habit of periodically cleaning the toilet. Even post-pandemic, hygiene awareness remains stron ... Read More
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Polishes in Bulgaria
Polishes in Bulgaria Polishes in Bulgaria continued to lose retail volume sales in 2023. As rising prices impacted consumers' budgets, many adjusted their spending, focusing on essentials. Many consumers do not consider polishes essential, with consumers removing the item in line with shrinking hous ... Read More
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Polishes in Saudi Arabia
Polishes in Saudi Arabia Demand for polish continued to rise in 2023, following the retail volume declines of 2020 due to pandemic-induced home seclusion. The latter resulted in waning interest in polishing one’s footwear, for instance, with the latter experiencing the strongest decline in 2020. Eur ... Read More
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Surface Care in Denmark
Surface Care in Denmark While showing signs of moderating, inflation remained an issue for the Danish economy at the end of the review period. From a review period perspective, inflation remained high in 2023, albeit below the 2022 peak rate. Inflation continued to have an impact on the category thr ... Read More
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Polishes in France
Polishes in France Sales of polishes continued to decline in retail volume terms in 2023, following a long-term downward trend. Essentially, polishes are seen as products which can be easily replaced in home care, which falls in line with the rising popularity of multi-functional cleaning products. ... Read More
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Bleach in the United Kingdom
Bleach in the United Kingdom Bleach continued to register declining retail volume sales in 2023, with overall demand falling in comparison to previous years, as UK consumers are favouring multipurpose cleaners with disinfectant properties. Due to the cost-of-living crisis, alongside consumers’ aware ... Read More
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Polishes in Colombia
Polishes in Colombia Despite the strong price increases witnessed in 2023, shoe polishes performed exceptionally well in retail volume terms, with a full recovery above pre-pandemic levels. This trend has been driven by the full return to face-to-face classes in schools and the return to offices, ei ... Read More
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Toilet Care in China
Toilet Care in China While the COVID-19 pandemic has ceased to be prominent, as the Chinese government announced it would remove most pandemic-related restriction in late 2022, consumer awareness around keeping their homes safe and hygienic remains significant, leading to an overall increase in sale ... Read More
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Home Care in Colombia
Home Care in Colombia In 2023, home care products registered notable price hikes, with most rising above inflation which continued to increase year on year. Consumers have felt a decrease in purchasing power since 2022, but this trend became more acute in 2023 with consumers prioritising only the mo ... Read More
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Home Care in the Czech Republic
Home Care in the Czech Republic Retail value sales in home care recorded strong growth in 2023; the result of rising inflation and significant price increases in the Czech Republic. As such, while retail value sales were positive, retail volume was challenged as consumers' disposable budgets decline ... Read More
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Home Care in Brazil
Home Care in Brazil In 2023, home care in Brazil recorded high single-digit retail value growth, while decreasing inflation rates impacted the performances of all categories and several home care players. Despite previous challenges posed by supply chain disruptions that significantly impacted produ ... Read More
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Home Care in Indonesia
Home Care in Indonesia Home care saw something of a revival in Indonesia in 2023, with both value and volume sales stronger than witnessed in the last two years. Large gains are seen in dishwashing, home insecticides, and toilet care, while surface care fares well, along with air care, and laundry c ... Read More
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Home Care in Japan
Home Care in Japan 2020 and 2021 were closed years for Japan, with home seclusion as the basis of everyday life due to the COVID-19 pandemic. From 2022 the situation began to change, as the level of risk reduced, and people went out to socialise more, workers went back to offices, and students retur ... Read More
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Home Care in Singapore
Home Care in Singapore The home care industry in Singapore is undergoing significant shifts in consumer preferences and behaviour, driven by a combination of health consciousness, environmental awareness, and changing lifestyles. While the increase in dengue cases attributed to construction activiti ... Read More
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