Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Toilet Care in Brazil
Toilet Care in Brazil Demand for toilet care continued to rise in 2023, while a marginal easing of inflationary pressures resulted in lower retail value growth compared to the previous year. This continued to be an ongoing topic, nonetheless, as Brazil experienced a consistent trend of lower interes ... Read More
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Toilet Care in Japan
Toilet Care in Japan A typical performance amongst home care categories in Japan in 2023 was that volume sales fell, whilst average unit prices increased, driving up value sales as a result. However, toilet care was a little different. The category saw significant declines in both volume and current ... Read More
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Polishes in the United Arab Emirates
Polishes in the United Arab Emirates In 2023, furniture polish in the United Arab Emirates remained the strongest performer in overall polishes, both in terms of retail and volume growth. Its performance was significantly influenced by the surging demand for premium and luxurious furniture. Simultan ... Read More
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Bleach in Indonesia
Bleach in Indonesia Bleach remains on a negative trend, following its uptick during the era of the pandemic when consumers were seeking to strongly disinfect their homes. One of the main factors contributing to this stagnation is the noticeable absence of new product developments within bleach, as m ... Read More
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Surface Care in Malaysia
Surface Care in Malaysia Home care disinfectants saw a retail volume decline in 2022, after the pandemic high. However, the habit of using such products remains, especially amongst many younger consumers, and those with children, and growth resumed in 2023. Consumers periodically spray and clean sur ... Read More
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Bleach in the Czech Republic
Bleach in the Czech Republic Retail value sales recorded a double-digit increase in 2023, linked to rising inflation and high price points. However, the price increases caused consumers to adjust their budgets, having less disposable income to spend on products. As such, while retail value was posit ... Read More
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Polishes in the Philippines
Polishes in the Philippines Demand for polishes tends to remain limited to wealthier urban households, many of whom employ maids to clean their homes, and are willing to invest in polishes to keep their homes clean and well-maintained. Continuing the trend from the previous year, polishes saw slow r ... Read More
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Polishes in Singapore
Polishes in Singapore Value sales of shoe polish experienced a marginal increase in 2023, attributed in part to the occurrence of more military exercises in Singapore. This uptick can be linked to the specific needs and preferences within the military community, as well as broader implications for i ... Read More
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Surface Care in Indonesia
Surface Care in Indonesia Surface care is maintaining decent value and volume growth, which is set to continue on a positive trajectory over the forecast period. Overall, sales in surface care are propelled by urbanisation and rising disposable incomes within this urban, professional, consumer segme ... Read More
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Polishes in Belgium
Polishes in Belgium Sales of polishes had been on a downward trajectory for over a decade when the COVID-19 crisis hit Belgium with many consumers no longer investing in polishes. The category experienced an unexpected turnaround in fortunes in 2020 due to people spending more time at home. However, ... Read More
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Home Care in the Philippines
Home Care in the Philippines In 2023, home care in the Philippines underwent significant changes. The implementation of FDA Administrative Order No. 2019-019 led to a decrease in new brands entering the market due to stricter regulations, impacting the competition. However, the industry saw increase ... Read More
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Home Care in Algeria
Home Care in Algeria Home care is witnessing a positive performance in 2023, although some growth momentum has been lost in volume and value terms. Algeria’s growing population and the rising levels of hygiene awareness in society is stimulating demand for home care products. Nevertheless, all categ ... Read More
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Surface Care in Thailand
Surface Care in Thailand The year 2023 witnessed a remarkable and positive surge in current value sales in surface care (excluding wipes – which did not have notable sales), surpassing the growth observed in 2022. This robust expansion can be attributed to two significant factors that have shaped co ... Read More
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Bleach in Singapore
Bleach in Singapore Despite stable demand in 2023, concerns regarding the use of bleach have become increasingly pronounced in Singapore, reflecting a growing awareness of its potential effects on both human health and the environment. As individuals become more attuned to the consequences of certai ... Read More
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Home Care in the United Arab Emirates
Home Care in the United Arab Emirates In 2023, home care in the United Arab Emirates experienced notable growth in both retail value and volume terms. This growth was primarily attributable to increasing retail prices and heightened consumer demand for essential home care products, as well as latent ... Read More
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Home Care in the United Kingdom
Home Care in the United Kingdom While demand for home care continued to decline marginally in 2023, overall retail volume sales remained above pre-pandemic levels, as certain habits have persisted in the UK. The explanation for this decline is two-fold: greater mobility has seen consumers spend more ... Read More
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Home Care in Italy
Home Care in Italy Value growth in home care in Italy in 2023 was primarily supported by high inflation, bringing up unit prices as volume sales slowed or declined. Though pandemic-related fears of virus infection through surface contact have waned, Italian consumers nonetheless remained mindful of ... Read More
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Polishes in Denmark
Polishes in Denmark Consistent with observations across home care, polishes in Denmark witnessed strong increases in retail current unit prices towards the end of the review period, including 2023. Still relatively high inflation amid higher input costs (energy, materials, labour, shipping, etc), re ... Read More
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Surface Care in Bulgaria
Surface Care in Bulgaria Surface care in Bulgaria continued to decline in retail volume in 2023, much of which is the consequence of the category's unusual growth during the COVID-19 pandemic. As a result, sales are declining in comparison as usage returns to pre-pandemic levels. Additionally, the u ... Read More
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Surface Care in Singapore
Surface Care in Singapore As life outside of the home resumes post-pandemic in Singapore, a discernible trend is emerging, with reduced emphasis on cleaning within households. This shift in cleaning practices is having a significant impact on volume sales of surface care, reflecting a changed dynami ... Read More
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Polishes in Austria
Polishes in Austria In 2023, polishes saw continued volume decline, having received a boost during the pandemic when local consumers spent more time at home. Due to busy schedules, local consumers have less time available for deep cleaning and polishing their households and are gravitating towards q ... Read More
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Surface Care in Japan
Surface Care in Japan Most categories within surface care saw declines in both retail volume and current value terms in 2023. The explanation for the drop in volume terms is simple – people began to spend more time outside the home. In May 2023, the Japanese government reclassified COVID-19 from the ... Read More
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Toilet Care in Denmark
Toilet Care in Denmark Higher input costs continued to have a pronounced impact on retail price points, with strong increases noted during 2023. As inflation remained high, albeit lower than the 2022 peak, there was heightened consumer price-sensitivity. This underpinned a shift to discounters and t ... Read More
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Bleach in Japan
Bleach in Japan In 2020 bleach saw an unexpected increase in both volume and current value sales, as COVID-19 hit the country. Some consumers were very concerned about the pandemic, and became especially hygiene-conscious, therefore using bleach to clean their homes. It is true that the disinfection ... Read More
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Surface Care in South Korea
Surface Care in South Korea Surface care recorded double-digit current value growth in 2023, driven by two main factors. One significant contributor is the heightened emphasis on hygiene standards in the post-pandemic era. As individuals and businesses prioritise cleanliness and sanitation, demand f ... Read More
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