Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Home Care in Latin America
Home Care in Latin America After the spike in demand seen in Latin America in 2020 due to the pandemic, with more time spent at home and heightened cleaning regimes, much weaker demand was seen in the next two years. However, home care enjoyed a stronger performance in 2023, in spite of the high in ... Read More
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Wipes in the Philippines
Wipes in the Philippines Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, ... Read More
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Home Care in Asia Pacific
Home Care in Asia Pacific Home care sales in Asia Pacific have continued to record positive growth in recent years, in spite of the pressure many households were seeing on their purchasing power against an inflationary backdrop. Tablet detergents continues to be one of the most dynamic products in t ... Read More
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Home Care in Hong Kong, China
Home Care in Hong Kong, China Overall home care in Hong Kong saw growth in current value terms in 2023, mainly due to the focus on a number of functionalities in products, such as antibacterial and deodorisation features, which added value to new product launches. Growth was primarily supported by i ... Read More
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Toilet Care in Hong Kong, China
Toilet Care in Hong Kong, China Toilet care continued to record growth in both retail volume and current value terms in Hong Kong in 2023. Although the pandemic ended, many consumers and businesses alike maintained rigorous cleaning routines and a hygienic bathroom area, including the toilet, to red ... Read More
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Surface Care in Hong Kong, China
Surface Care in Hong Kong, China In 2023, surface care in Hong Kong turned to marginal retail volume decline, but maintained current value growth. Sales were boosted during the pandemic due to consumers’ higher demand to maintain a hygienic home, but as the pandemic ended, consumer concern eased, vo ... Read More
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Polishes in Hong Kong, China
Polishes in Hong Kong, China Continuing the long-standing trend, polishes saw a retail volume decline in Hong Kong in 2023, although growth was seen in current value terms. Volume demand for shoe polish continued to decline in Hong Kong in 2023 due to decreasing sales of leather shoes. This was driv ... Read More
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Bleach in Hong Kong, China
Bleach in Hong Kong, China Sales of bleach declined in Hong Kong in 2023 in both retail volume and current value terms. With the end of the pandemic, a large number of consumers elected to spend more time outside of their homes. As a result, the number of consumers demanding bleach to help eliminate ... Read More
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Wipes in Peru
Wipes in Peru In 2023, the wipes landscape in Peru was significantly impacted by price rises. As such, while retail value growth was positive, retail volume sales were challenged in areas including cosmetic wipes and baby wipes. Due to this scenario, there has been an increase in lower-priced import ... Read More
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Wipes in Poland
Wipes in Poland In 2023, wipes in Poland recorded double-digit retail value growth, with these high levels of growth driven by ongoing price rises. General purpose wipes continued to experience positive retail volume growth as consumers increasingly appreciated the ease and convenience these product ... Read More
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Wipes in Norway
Wipes in Norway In 2023, in the wipes product area in Norway there was a notable increase in product claims focusing on clean wellness, highlighting the absence of harmful substances and the use of plant-based or natural ingredients. This trend is driven by heightened household health awareness and ... Read More
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Wipes in Spain
Wipes in Spain The challenges faced by the wipes category were similar to those affecting other tissue and hygiene products, with the inflation crisis causing a shift in consumer behaviour and priorities. The drop in demand for wipes was associated with the prevailing economic uncertainty in Spain a ... Read More
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Wipes in Romania
Wipes in Romania The prevailing economic landscape in Romania in 2023 was characterised by persistent inflationary pressures, exerting upward pressure on unit prices across various product categories, including wipes. Rising costs associated with raw materials and energy prices have impacted both co ... Read More
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Home Care in Morocco
Home Care in Morocco Homecare in Morocco saw a positive performance in current value terms in 2023, continuing the trend of the previous year. However, this was mainly due to inflationary pressures, rather than any significant upturn in demand. With manufacturers experiencing higher energy, raw mate ... Read More
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Surface Care in Morocco
Surface Care in Morocco Surface care in Morocco sales achieved buoyant growth in current value terms in 2023.. However, this was partly due to an increase in unit prices, thanks to increases in energy, raw material and transport costs. The category is dominated by multi-purpose cleaners, which were ... Read More
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Polishes in Morocco
Polishes in Morocco Polishes in Morocco posted positive growth in current value terms in 2023, albeit from a lower base. Such products still have a niche status in the country and are largely considered to be expensive and unnecessary. As such, they tended to be purchased mainly by upper-income grou ... Read More
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Toilet Care in Morocco
Toilet Care in Morocco Toilet care in Morocco saw healthy growth in current value terms in 2023, continuing the trend of the previous year. Sales remained dominated by toilet liquids/foams, thanks to their significantly cheaper prices compared to in-cistern devices. In addition, toilet liquids/foams ... Read More
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Bleach in Morocco
Bleach in Morocco Bleach in Morocco posted relatively modest current value growth in 2023, with sales remaining static in volume terms. This was due to its maturity, combined with a lack of product innovation. The product has an old-fashioned image in the country, especially younger consumers, who c ... Read More
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Wipes in Chile
Wipes in Chile Wipes experienced a loss of momentum in 2023 compared to previous years, where hygiene habits acquired following the emergence of the pandemic boosted sales. This slowdown in growth was primarily attributed to consumers prioritising their expenses in Chile at the end of the review per ... Read More
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Surface Care in Kenya
Surface Care in Kenya Chandaria Industries has introduced a new product to surface care in Kenya. The company's Velvex oven cleaner is intended to meet the growing consumer demand for specific solutions to home cleaning needs. With only a limited number of brands offering oven cleaners in the market ... Read More
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Wipes in Italy
Wipes in Italy Consumers’ remained price-sensitive in Italy in 2023, which translates into the popularity of discounter stores for products such as wipes. Indeed, non-food discounter stores offer lower prices for many basic and essential products, which is notable through the expansion of retailers ... Read More
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Polishes in Kenya
Polishes in Kenya Shoe polish continued to dominate the market size of polishes in Kenya and register the fastest retail volume and value growth at the end of the review period. However, retail volume and current value growth rates for shoe polish were slower in 2023, compared to 2022. This was info ... Read More
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Wipes in Ireland
Wipes in Ireland Wipes in Ireland witnessed robust current value growth in 2023, aided largely by higher unit prices caused by inflationary conditions. In constant value terms, sales are now back on a par with pre-pandemic levels. The largest category baby wipes saw a return to retail volume growth ... Read More
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Wipes in Latvia
Wipes in Latvia Moist toilet wipes experienced an unprecedented surge in demand throughout 2023, marking a significant milestone in the evolution of the wipes market. This surge was reflected in both value and volume metrics, with notable implications for consumer behaviour and market dynamics. The ... Read More
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Wipes in Algeria
Wipes in Algeria In 2023, demand for wipes in Algeria remained healthy, especially as prices were kept at a reasonable level despite soaring inflation in the country due to the ongoing economic downturn. The category also benefited from not yet being mature and fully saturated, as well as the rising ... Read More
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