Publisher: Euromonitor International
Category: Household Cleaners

Household Cleaners market research reports by Euromonitor International

(552 reports matching your criteria)
    • Polishes in China

      Polishes in China Despite the anticipated recovery in commercial activities in 2023, following the easing of COVID-19-related restrictions in China, sales of polishes experienced another year of only moderate value growth, while volume sales declined. This was mainly driven by the poor performances ... Read More

    • Bleach in Italy

      Bleach in Italy Volume sales of bleach continued to decline in 2023, although demand remained above pre-pandemic levels. Increasingly viewed as an old-fashioned product, bleach enjoyed a major resurgence in 2020, due to its well-recognised sanitising properties, with consumers spending more time cle ... Read More

    • Bleach in Mexico

      Bleach in Mexico Bleach maintained retail volume and current value growth in 2023. It remains a very popular product in Mexico due to its low price, which makes it affordable for low-income consumers. At the same time, bleach is also valued for its sanitising properties, with many consumers using th ... Read More

    • Toilet Care in Algeria

      Toilet Care in Algeria In Algeria, toilet care products are perceived as a less essential home care product. In the face of economic uncertainty and limited purchasing power, consumers have shifted away from using toilet care. Sales performance has also been hampered by the maturity of this category ... Read More

    • Surface Care in the United Arab Emirates

      Surface Care in the United Arab Emirates Amidst changing consumer preferences for home care in the United Arab Emirates, including surface care, there is a clear shift driven by the quest for better value for money. As households contend with rising living expenses, a noticeable trend is emerging th ... Read More

    • Surface Care in China

      Surface Care in China COVID-19 strengthened Chinese public hygiene awareness and drove surface care sales, with double-digit growth in retail sales value in 2022. In 2023, with the end of COVID-19 restrictions in China, surface care product growth slowed to a mid-single-digit rate. Consumers did not ... Read More

    • Bleach in Belgium

      Bleach in Belgium Bleach witnessed a remarkable turnaround in fortunes in 2020 with it seen as an affordable and effective home care solution. This dynamism was short lived however with sales tumbling in 2021 and 2022 as restrictions were eased and then lifted, and Belgium saw a return to normality. ... Read More

    • Toilet Care in Mexico

      Toilet Care in Mexico Continuing the trend seen for several years, toilet care continued to record a positive performance in both retail volume and current value terms in 2023, in line with heightened hygiene awareness as a result of the pandemic. Many consumers have significantly increased their cl ... Read More

    • Polishes in Algeria

      Polishes in Algeria Polishes felt the impact of difficult economic conditions in 2023, with volume sales slowing marginally year on year. The ongoing pressure on household budgets has weakened sales of polishes as consumers prioritise expenditure on essential goods. The most popular polish is furnit ... Read More

    • Toilet Care in Italy

      Toilet Care in Italy Consistent with trends across home care generally, volume sales of toilet care products declined in 2023. As inflation continued to rise, placing household incomes under intense pressure, consumers started to trade down to cheaper products. This applied to toilet care, where con ... Read More

    • Bleach in Algeria

      Bleach in Algeria Bleach is a very popular home care product in Algeria. Despite its potent odour and potentially hazardous qualities, consumers prefer to use bleach because of its great reputation for eliminating all microorganisms. In Algeria, bleach is a particularly well-known disinfectant that ... Read More

    • Surface Care in the Philippines

      Surface Care in the Philippines The pandemic raised public awareness regarding the significance of hygiene and sanitisation. Since the onset of the pandemic, many of the leading brands in surface care have increased their presence on social media in order to reach their intended target audience and ... Read More

    • Bleach in Denmark

      Bleach in Denmark Bleach witnessed a spike in retail volume sales in 2020 in light of the outbreak of the COVID-19 pandemic as households prioritised cleanliness and hygiene in the face of the virus threat. However, demand has normalised and returned to pre-pandemic declines and levels, as household ... Read More

    • Home Care in Mexico

      Home Care in Mexico In 2023, the home care industry in Mexico returned to retail volume growth, which was the trend seen pre-pandemic, although it was not able to return to the 2019 level of sales. Meanwhile, current value growth remained dynamic due to continued high inflation, although the increas ... Read More

    • Home Care in China

      Home Care in China In China, retail value sales home care are estimated to have grown at a modest rate in 2023, after a recovery in 2022. Due to the resurgence of COVID-19 in early 2022, many cities and regions in China implemented strict control policies, forcing consumers to spend more time at hom ... Read More

    • Surface Care in Brazil

      Surface Care in Brazil In 2023, surface care experienced single-digit retail value and volume growth rates. In comparison to the previous year, retail volume growth was marginally higher, supported by the consistent demand for multi-purpose cleaners, bathroom cleaners, home care disinfectants and sc ... Read More

    • Polishes in Italy

      Polishes in Italy As consumers look for new and innovative ways to save money, they try to save as much as they can by cutting expenses on anything that is not considered a strict necessity. Polishes oftentimes fall into this basket, considering that priority is usually given to cleaning rather than ... Read More

    • Toilet Care in Belgium

      Toilet Care in Belgium The outbreak of COVID-19 and the measures taken to contain it had a positive impact on sales of toilet care in 2020. With consumers working and studying from home they were using the toilet more frequently and thus this boosted demand for toilet care. Demand for toilet care de ... Read More

    • Surface Care in the Czech Republic

      Surface Care in the Czech Republic In 2023, kitchen cleaners were the clear leader in retail volume growth within surface care. The increased use of these products resulted from ongoing innovation and product development focused on higher effectiveness and natural composition. For example, the Czech ... Read More

    • Home Care in Honduras

      Home Care in Honduras In 2023, the prices of home care continued to rise, though to a lesser extent than in 2022. Some households turned to lower priced brands and savings formats. Multifunctional cleaning products, such as bleach and powder detergent, remained popular, as did refilling formats such ... Read More

    • Home Care in France

      Home Care in France Home care in France witnessed a notable decline in retail volume terms in 2023, with value growth largely sustained by elevated inflation within the country. This category, which traditionally follows a stable and consistent trajectory, experienced a surge in demand during the pa ... Read More

    • Toilet Care in Austria

      Toilet Care in Austria In 2023, toilet care saw some modest current value growth thanks to inflationary pressures increasing average unit prices. Despite the impact of inflation on unit prices, the focus on toilet care remains significant among Austrian consumers. The slowest volume decline was obse ... Read More

    • Polishes in Indonesia

      Polishes in Indonesia Polishes is seeing rather sluggish and static growth, with little activity of note. That said, metal polish continues to grow from its relatively low base, registering a modest uptick in sales. It is noted that, in the post-pandemic landscape, as people spend more time enjoying ... Read More

    • Toilet Care in the United Arab Emirates

      Toilet Care in the United Arab Emirates Toilet liquids/foam is the leading format of toilet care in the United Arab Emirates, primarily due to its user-friendly nature and versatility. With strong competition in this category, players are prioritising promotional offers and price reductions to maint ... Read More

    • Toilet Care in the Philippines

      Toilet Care in the Philippines Toilet care saw solid growth in 2023 in both retail volume and current value terms. Most consumers are aware of the importance of maintaining a clean and hygienic toilet to prevent the spread of germs, but also to limit unpleasant smells. Growth was seen across most ca ... Read More

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