Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Wipes in the Czech Republic
Wipes in the Czech Republic Wipes saw robust current value growth in 2023, thanks in part to inflationary pressures on prices, but also because, despite the waning pandemic, hygiene-consciousness remained high in the Czech Republic. A key driver for the category is the convenience of these products ... Read More
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Wipes in Bolivia
Wipes in Bolivia In 2023, wipes in Bolivia recorded steady value sales growth. This growth was in part driven by price increases, as inflation continued to be felt in the country, and in part due to premiumisation in the product area. Innovation in baby wipes has taken centre stage, particularly in ... Read More
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Wipes in Hong Kong, China
Wipes in Hong Kong, China Convenience when travelling has become a significant factor in shaping consumer preferences, and one noticeable trend in 2023 was the rising popularity of smaller packaged wipes. These compact and portable wipes have gained popularity among travellers, due to their convenie ... Read More
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Wipes in Belgium
Wipes in Belgium In 2023, wipes in Belgium faced a decline driven by economic uncertainty, as high inflation deterred consumers who viewed wipes as a discretionary purchase. However, amidst this downturn, eco-friendly wipes, particularly moist toilet paper, witnessed modest growth. Water-based wipes ... Read More
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Wipes in Indonesia
Wipes in Indonesia Wipes in Indonesia saw an increase in current value sales in 2023, sustaining the positive growth trajectory that has been observed throughout the review period. The COVID-19 pandemic, despite its many challenges, brought about a significant and lasting increase in hygiene awarene ... Read More
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Wipes in Argentina
Wipes in Argentina Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth rate. As births decrease, so d ... Read More
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Wipes in Azerbaijan
Wipes in Azerbaijan Wipes in Azerbaijan was seeing moderate sales in 2023, with shrinkflation trends noted as players aim to protect their margins against cost hikes. In this way, players are able to avoid steep price increases and, instead, keep prices the same whilst lowering the units or volume l ... Read More
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Wipes in Canada
Wipes in Canada In 2023, baby wipes in Canada emerged as a resilient category within personal wipes, experiencing robust growth driven by multiple factors. Heightened awareness of hygiene, coupled with increased product accessibility and versatility, contributed to the area's expansion. Consumers in ... Read More
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Wipes in Colombia
Wipes in Colombia In 2023, personal wipes in Colombia recorded high price increases, which led to a retail volume decline, despite double-digit retail value growth. Wipes had been amongst the strongest performing tissue and hygiene categories over the review period, as the convenience it provided ch ... Read More
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Wipes in the US
Wipes in the US Despite the easing of pandemic-related restrictions, established hygiene habits and the need for convenience have continued to drive demand for wipes, and this is set to continue. Consumers are still concerned about maintaining a clean and germ-free environment, and wipes provide a q ... Read More
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Wipes in Singapore
Wipes in Singapore Wipes continued to grow in current retail value and retail volume across most categories in 2023, but growth was definitely led by current retail value, while retail volume growth was reduced to close to pre-pandemic levels. Wipes is facing strong premiumisation across its categor ... Read More
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Wipes in China
Wipes in China In 2023, the 3-year growth streak for general purpose wipes ended as emergent demands coming from the pandemic saw sharp decline and the growth pattern for the category returned to normal. While personal hygiene awareness is here to stay, Chinese consumers’ tightened budgets mean that ... Read More
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Bleach in Tunisia
Bleach in Tunisia In 2023, the cost of bleach was noticeably on the rise. Several factors, led by high inflation, which caused elevated costs of imported raw materials and production, exerted upward pressure on unit prices of bleach in Tunisia. Moreover, distribution costs, especially in terms of tr ... Read More
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Toilet Care in Tunisia
Toilet Care in Tunisia Modern grocery retailers, such as supermarkets and hypermarkets, play a pivotal role in the category in Tunisia as the primary sellers of imported toilet care brands. These retailers offer notable international brands like Harpic (Reckitt Benckiser South Africa (Pty) Ltd), WC ... Read More
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Polishes in Tunisia
Polishes in Tunisia All significant categories (floor polish remained negligible) posted positive retail volume and value growth at the end of the review period. Indeed, they all posted their fastest increases of the review period in 2023. Metal polish continued to register the highest growth in ret ... Read More
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Home Care in Paraguay
Home Care in Paraguay In 2023 the main influence on home care sales was the full resumption of society in the wake of the pandemic and less time spent at home. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic receded and vaccines were rolle ... Read More
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Home Care in Nigeria
Home Care in Nigeria Home care experienced substantial, double-digit retail value growth in 2023, driven by rising inflation and increased price points. However, the government's removal of the fuel subsidy hit consumers hard, along with rising prices, and the sharp devaluation of the currency and i ... Read More
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Polishes in Pakistan
Polishes in Pakistan The strong rise in demand for polishes continued in 2023, primarily propelled by the growing middle-class consumer base in the country. The rising consumer base of middle-class households can be attributed to improving disposable incomes and purchasing power, which motivate them ... Read More
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Bleach in Pakistan
Bleach in Pakistan Bleach in Pakistan continued to register strong retail volume growth and, supported by high inflationary pressure on prices, double-digit retail current value growth in 2023. Despite the increasing use of detergents for stain removal, bleach remained a popular choice for many cons ... Read More
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Home Care in Tunisia
Home Care in Tunisia Home care in 2023 presented a challenging landscape, marked by a level of retail volume stagnation in several categories. This performance was due to several factors, but especially inflation and financial and economic crises and a concomitant decline in Tunisian purchasing powe ... Read More
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Surface Care in Nigeria
Surface Care in Nigeria Rising price points in 2023 will lead to double-digit retail value growth for surface care, driven by home care disinfectants, oven cleaners, and multi-purpose cleaners. Despite rising prices, surface care only registered a slight drop in retail volume sales, with home care d ... Read More
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Toilet Care in Pakistan
Toilet Care in Pakistan In 2023, the focus on preventative hygiene continued to significantly boost the demand for toilet care in Pakistan. With consumers remaining concerned about viral infections, there was a notable increase in the call for products that could ensure cleanliness and hygiene in ho ... Read More
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Home Care in Pakistan
Home Care in Pakistan While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges like high inflation and a risin ... Read More
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Surface Care in Tunisia
Surface Care in Tunisia There has been a noticeable rise in the offer and presence of international surface care brands in modern retail channels in Tunisia, such as supermarkets, hypermarkets, discounters and, in some cases, retail e-commerce. The owners of international surface care brands like Sa ... Read More
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Surface Care in Pakistan
Surface Care in Pakistan In 2023, surface care witnessed strong retail volume growth, as well as very fast retail current value sales growth, albeit the latter was supported by the impact of high inflationary pressure on prices. Retail volume demand was driven by a continued focus on cleanliness and ... Read More
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