Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Polishes in Bulgaria
Polishes in Bulgaria continued to decline in volume terms in 2024, as the category is increasingly perceived as non-essential, especially among younger consumers who dedicate less time to polishing. However, the category showed slight growth in current value terms, as prices remained at elevated lev ... Read More
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Surface Care in Greece
Surface care performed better in 2024 in comparison to 2023 both in retail volume and current value terms. A key factor influencing developments in 2024 was the government’s decision to regulate prices in non-food categories by forcing companies to implement price drops. This did not lead to real de ... Read More
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Bleach in Belgium
In 2024, the bleach category recorded a retail value sales increase of 4%, while continuing to record a positive performance in volume sales. This positive performance was due to price-sensitive consumers continuing to turn to bleach as an affordable alternative to surface cleaners. Sustained high i ... Read More
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Toilet Care in Belgium
In 2024, the toilet care category saw stagnated volume sales in Belgium, despite recording a retail value uplift of 5%. This result was due to the ongoing economic pressures on Belgian households. With inflation persisting, consumers become even more selective in their purchases, prioritising essent ... Read More
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Polishes in Belgium
PPI Euromonitor International's Polishes in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading compa ... Read More
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Polishes in the Netherlands
The continued shift towards informal wear in the Dutch workplace combined with hybrid working models has further reduced the demand for formal shoes, and hence shoe polish. Dutch consumers increasingly prefer casual or athletic footwear, leading to a noticeable decline in the use of shoe polish prod ... Read More
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Bleach in the Czech Republic
The demand for bleach in the Czech Republic continued its downward trajectory in 2024, with retail volume sales declining even more deeply than in previous years. Increasing consumer awareness about the non-sustainable properties of bleach has prompted many households to explore more sustainable and ... Read More
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Surface Care in the Czech Republic
The surface care category saw rises in both retail volume and current value terms in Czech Republic in 2024. Within this - despite the segment’s stagnation in retail volume sales - multi-purpose cleaners remained the top choice for surface care, largely thanks to its products’ versatility and practi ... Read More
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Toilet Care in the Czech Republic
Toilet care in Czech Republic saw demand for in-cistern devices declining in 2024, in a trend that is projected to persist. This is primarily attributed to the growing adoption of modern toilet designs, particularly those with concealed cisterns. Such designs make it difficult to access the water ta ... Read More
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Polishes in Brazil
Polishes in Brazil saw declines in both retail volume and current value terms in 2024. Cleaning habits have been changing in the country due to the entry of younger generation consumers in the market, as well as the rise of single-person households looking to save space and time, which is leading to ... Read More
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Bleach in Brazil
Facing competition from multi-purpose cleaners and home care disinfectants, the retail volume and current value growth rates of bleach decelerated in Brazil in 2024 compared with the previous year. Alternative cleaning products that serve more than one purpose gained traction, with bleach also being ... Read More
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Toilet Care in the United Kingdom
There was a top level retail volume decline for toilet care in the United Kingdom in 2024, with consistent volume declines across all product categories. This represented a continuation of the historic trend, with toilet care seeing declines from 2021. Toilet cleaning systems saw a particularly poor ... Read More
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Bleach in Indonesia
In 2024, bleach in Indonesia continued to follow a negative trend in terms of volume sales and recorded only marginally positive retail current value growth in Indonesia, largely due to the lack of innovation and development within the category. Consumers are increasingly gravitating towards laundry ... Read More
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Surface Care in Indonesia
In 2024, the surface care category in Indonesia posted solid single-digit growth. Surface care products remain essential for households across the country, with the heightened focus on hygiene and cleanliness continuing to influence consumer behaviour. However, the growth rate was moderate due to ma ... Read More
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Surface Care in South Korea
Surface care in South Korea experienced another year of retail current value growth in 2024, with one of the main factors driving sales being the continued increased focus on hygiene standards in the post-pandemic period. As both individuals and businesses are placing greater importance on cleanline ... Read More
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Bleach in South Korea
In 2024, bleach maintained slow and stable retail current value growth in South Korea. This can be attributed to several key factors, including ongoing inflationary pressures, and the continued heightened focus on hygiene and cleanliness, particularly in the wake of the COVID-19 pandemic. As the dem ... Read More
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Bleach in Malaysia
Retail volume sales of bleach remained fairly stable in 2024, despite the growing availability of more innovative cleaning products. Bleach's affordability and versatility ensure its continued popularity among rural consumers, lower-income households, and overseas workers. Its multipurpose functiona ... Read More
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Polishes in the United Arab Emirates
Amid inflationary pressures and consumers prioritising essential spending in 2024, sales growth of polishes in the United Arab Emirates remained slow. Furniture polish and shoe polish both recorded low volume growth, while demand for floor polish and metal polish declined during the year, as consume ... Read More
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Surface Care in South Africa
Surface care in South Africa remained resilient in terms of retail current value growth in recent years, and solid growth continued in 2024. The rise in working from home and hybrid working has led to an increase in the demand for surface care products. As people are spending more time at home, they ... Read More
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Surface Care in Spain
In 2024, following years of inflationary challenges, Spain’s surface care market entered a period of relative stability in terms of retail current value sales. Most subcategories saw experienced minimal changes or slight declines in unit prices, driven by significant promotional efforts from manufac ... Read More
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Polishes in France
The polishes category in France continued to suffer from persistent decline in 2024 - a trend driven by several interconnected factors. Overall, the category benefited only marginally from price increases, as volume sales fell significantly. French consumers are increasingly turned away from these p ... Read More
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Surface Care in France
France’s surface care market saw both retail volume sales and value sales decline slightly in 2024, though the category’s performance was generally steady. This overall stability can be attributed to consumers rationalising their purchases and gravitating towards multi-purpose cleaners. The French D ... Read More
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Bleach in Switzerland
In 2024, bleach experienced a retail value decline of 2%, while volume also fell by 4%. Bleach continues to struggle with its negative image as a product harmful to both health and the environment. Increasing consumer awareness of the potential risks associated with bleach, such as its harsh chemica ... Read More
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Polishes in Switzerland
In 2024, retail value sales of polishes decreased by 1% in Switzerland, while retail volume fell by 3%. An increasing number of Swiss consumers are leading hectic lifestyles, leaving them with less time to devote to household chores, which has negatively impacted the polishes market. In addition, be ... Read More
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Bleach in Ireland
After a brief resurgence in 2020 due to COVID-19, retail volume sales of bleach began to decline in 2021, and this downward trend continued in 2024. Nonetheless, its reputation as a versatile, ""old-school"" cleaning solution makes it a staple in many households, particularly among older or more pri ... Read More
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