Category: Household Cleaners
Household Cleaners market research reports by Euromonitor International
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Polishes in Vietnam
Polishes in Vietnam During 2023, polishes saw an improved performance in both retail volume and current value terms. The category is dominated by shoe polishes, which benefitted from the revival of normal, pre-pandemic lifestyles, including the return of consumers to their physical workplaces and ed ... Read More
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Polishes in Canada
Polishes in Canada Polishes experienced retail value growth in 2023, driven by price increases, which challenged retail volume sales and led to a volume decline. Shoe polish saw the weakest decline in 2023, with consumers returning to workplaces following COVID-19 and purchasing more formal and even ... Read More
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Bleach in Azerbaijan
Bleach in Azerbaijan While bleach registered double-digit current value growth, constant value growth was minimal, as was volume growth. The increasing array of other effective cleaning products dampened volume sales of bleach. In addition, consumers are increasingly concerned about the chemical con ... Read More
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Toilet Care in Georgia
Toilet Care in Georgia Toilet care in Georgia reported moderate volume growth in 2023. Toilet liquids/foam was the fastest growing category, as it has the widest product assortment with lower unit prices than most other categories of toilet care. Rising hygiene standards and developments in modern r ... Read More
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Toilet Care in Romania
Toilet Care in Romania Overall, retail volume sales of toilet care rose moderately in 2023. As in 2022, this was due to the performance of the dominant type, toilet liquids/foam, and rim liquids, with other categories continuing to see reduced or negligible retail volume sales at the end of the revi ... Read More
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Surface Care in Romania
Surface Care in Romania While the COVID-19 pandemic stimulated surface care demand, with more consumption opportunities, a level of maturity and high inflation slowed down the category performance towards the end of the review period. In addition, consumers went out more and cooked at home less as t ... Read More
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Polishes in Poland
Polishes in Poland Double-digit retail value growth was registered in 2023, boosted by rising price points, while retail volume growth remained positive in all areas, bar shoe and metal polish. Furniture polish saw the largest growth, with the purpose of furniture polish going beyond aesthetics to h ... Read More
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Polishes in Costa Rica
Polishes in Costa Rica Demand for polishes has remained steady over the review period, as consumers continue to regularly use floor and furniture polish, as part of their cleaning routine. That being said, volume growth was muted, as competing products such as surface care increasingly also offer si ... Read More
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Home Care in Latvia
Home Care in Latvia In 2023, home care experienced notable growth in retail value and volume terms. Rising inflation and higher price points boosted retail value, in addition to added-value properties and eco-friendly positionings. Retail volume growth benefited from an increased amount of people wo ... Read More
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Home Care in Nigeria
Home Care in Nigeria Home care experienced substantial, double-digit retail value growth in 2023, driven by rising inflation and increased price points. However, the government's removal of the fuel subsidy hit consumers hard, along with rising prices, and the sharp devaluation of the currency and i ... Read More
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Bleach in Lithuania
Bleach in Lithuania Bleach is a mature category with limited activity in Lithuania. It faces strong competition from colour safe laundry bleach and various surface cleaning options, which are widely available at different price points and constantly innovating. Bleach is championed by some consumers ... Read More
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Surface Care in Bosnia and Herzegovina
Surface Care in Bosnia and Herzegovina Surface care excluding wipes witnessed marginal retail volume growth in 2023, due to the maturity of this category and weaker demand in the face of price increases. The moderate growth of home care disinfectants is lifting sales across the entire surface care c ... Read More
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Bleach in Bosnia and Herzegovina
Bleach in Bosnia and Herzegovina Bleach continues to decline in retail volume terms, amid falling consumer demand and cannibalisation from other surface care categories. Bleach is among the few surface care categories witnessing steady decline due to health concerns. Indeed, there is a myriad of oth ... Read More
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Polishes in Portugal
Polishes in Portugal Polishes saw a continued fall in volume sales in 2023, following an established trend of decline, though the category saw value growth driven by global inflation leading to rising unit prices. The main challenge facing polishes is its niche status, with the category mostly appea ... Read More
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Bleach in Croatia
Bleach in Croatia Bleach was heavily used during the initial stage of the pandemic as consumers prioritised the effectiveness of bleach as they sought to removal any possible COVID-19 infection on surfaces. The pandemic was officially declared over in Croatia on 11 May 2023 and this dampened volume ... Read More
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Home Care in Sweden
Home Care in Sweden The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year. Euromonitor International's Home Care in Sweden market report offers ... Read More
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Home Care in Poland
Home Care in Poland In 2023, results on the home care landscape were impacted by rising inflation and the increased cost of living in Poland. For players on the landscape, the rising costs of resources posed a significant challenge, with cost increases seen across raw materials, packaging, transport ... Read More
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Home Care in Portugal
Home Care in Portugal With home care volume sales declining slightly during the year, 2023 saw current value growth driven largely by inflation and the main players' price increases, on top of price rises that were already imposed by major players in the second half of 2022. The private label segmen ... Read More
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Home Care in Hungary
Home Care in Hungary Home care in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and living costs, reducing consumer spending power. With lower disposable incomes, consumer purchasing habits changed, with many focusing on essential, necessary spending. Cons ... Read More
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Toilet Care in Vietnam
Toilet Care in Vietnam Toilet care continued to see healthy growth in retail volume terms in 2023, supported by factors such as improving living standards, busier lifestyles, the construction of more modern homes and apartments and better hygiene awareness. Toilet liquids/foam remained by far the mo ... Read More
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Bleach in Bolivia
Bleach in Bolivia Bleach sales are recording further decline in 2023; however, the decline is less steep than in 2022 as a result of lower prices and high inflation in neighbouring Argentina, which is making smuggled products from the country less attractive to Bolivian consumers. Low disposable inc ... Read More
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Toilet Care in New Zealand
Toilet Care in New Zealand In 2023, value sales within the toilet care category remained robust, largely influenced by inflationary pressures. Despite the stabilisation of fuel costs following the initial shock in 2022 after the Russian invasion of Ukraine, the temporary removal of excise duty on pe ... Read More
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Bleach in Sweden
Bleach in Sweden A continued upward trajectory in retail price points is evident, driven by escalating manufacturer and retailer input costs. Increased operating expenses, including material sourcing, rental levels, and salary costs, contribute to higher price points. With inflation persisting at an ... Read More
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Bleach in Peru
Bleach in Peru Demand for bleach soared following the outbreak of COVID-19 with it seen to be an affordable and highly effective way to disinfect the home. Bleach was even being recommended by doctors as a preventive measure to prevent the spread of COVID-19. However, with the WHO declaring the heal ... Read More
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Bleach in Guatemala
Bleach in Guatemala Bleach registered muted volume growth in 2023, partly supported by continuing population growth. Bleach is a popular cleaning product in Guatemala, with a loyal consumer base. However, it is facing increasing competition from other effective cleaning products within surface care, ... Read More
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